Principal Product Marketing Manager, Acrobat Engagement

Adobe

Principal Product Marketing Manager at Adobe focusing on user engagement and feature adoption. Collaborating with Product and Design teams to enhance user workflows and educational strategies.

Posted 6/27/2026full-timeSan Francisco • California, Washington • 🇺🇸 United StatesLead💰 $120,700 - $219,750 per yearWebsite

About the role

Key responsibilities & impact

Drive the engagement strategy for priority capabilities, ensuring they are clearly positioned and embedded into customer workflows.
Define how features are introduced, sequenced, and reinforced across onboarding and ongoing product experiences.
Build repeatable engagement playbooks that connect in-product moments with lifecycle amplification.
Partner with Product and Design to optimize in-product discovery, activation flows, and time-to-value.
Use behavioral insights and adoption data to identify friction and recommend targeted improvements.
Align cross-functional stakeholders around clear activation and usage goals for your focus areas.
Deliver measurable improvements in feature adoption, usage depth, and repeat engagement within your domain.

Requirements

What you’ll need

10+ years in Product Marketing, Engagement, or a related field supporting digital products.
A customer-first thinker who translates workflows and user insight into clear, compelling value articulation.
Direct experience improving activation and feature adoption through in-product messaging, onboarding, or usage interventions.
Strong partnership experience with Product Managers and Designers to refine UX flows and reduce friction.
Comfort working hands-on with product analytics to identify drop-offs and prioritize improvements.
Ability to independently own outcomes within a defined product area and drive cross-functional execution.
Strong written and verbal communication skills, enabling clear presentation of strategy and insights to different collaborators.
A collaborative, proactive approach and a sense of humor that contributes positively to team culture.

Benefits

Comp & perks

Comprehensive benefits programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product MarketingEngagement StrategyFeature AdoptionIn-Product MessagingOnboardingUser Insight TranslationProduct AnalyticsUX Flow OptimizationLifecycle AmplificationBehavioral Insights

Soft Skills

Customer-First ThinkingStrong CommunicationCollaborationProactive ApproachSense of HumorIndependent OwnershipPartnership ExperienceClear Presentation SkillsProblem-SolvingTeam Culture Contribution