Product Marketing

• Lead the go-to-market strategy and execution for our Corporate Legal portfolio, with a focus on CoCounsel and AI-driven solutions
• Own and lead go-to-market strategy for key Corp Legal products (including CoCounsel), from positioning through launch and ongoing growth
• Develop clear, differentiated messaging and value propositions, especially around AI capabilities
• Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms
• Conduct deep competitive and market analysis—including emerging AI players—to inform positioning and strategy
• Serve as the voice of the customer, synthesizing insights into actionable GTM strategies
• Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning
• Drive pipeline and growth impact through lifecycle marketing and GTM optimization
• Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements
• Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence

Senior Product Marketing Manager

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

Product Marketing Manager

• Develop and maintain product positioning and messaging for assigned product lines within our self-service retail portfolio, in close collaboration with the Senior Director of Product Marketing.
• Plan and lead product launches end to end, coordinating cross-functional work across product, sales, content, and design.
• Build and maintain sales enablement materials that support the field: positioning docs, pitch decks, talking points, case studies, one-pagers, FAQs, and product videos.
• Develop a strong understanding of our customers.
• Learn how vending and convenience operators evaluate and buy, and bring that perspective into positioning, messaging, and launch planning.
• Support market and competitive intelligence efforts, with win/loss analysis as a core input.
• Track competitive movement and translate findings into actionable guidance for the sales team.
• Contribute to pricing and packaging discussions across the portfolio, bringing the market and customer perspective into those decisions.
• Measure launch and campaign performance and apply those learnings to improve future work.
• Represent our products through speaking opportunities, industry events, and internal education sessions.
• Actively contribute to building our AI practice in product marketing, including research, content development, and competitive analysis, and share what works with the broader team.
• Support product adoption and retention efforts, with emphasis on software solutions, by clearly communicating the benefits of our tools to new and existing customers.

• Develop and execute a comprehensive go-to-market strategy for the public sector.
• Monitor and analyze market trends in the public sector.
• Support Public Sector revenue performance.
• Establish repeatable sales and partner motions.
• Build and implement the public sector operating model.
• Ensure a smooth end-to-end lifecycle from sale to implementation.
• Support compliance frameworks.
• Build, lead, and develop a high-performing public sector GTM organization.
• Recruit senior talent with experience in complex, regulated markets.
• Represent the company to government leaders and at public sector events.

Vice President, Public Sector GTM – Operations

• Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
• Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
• Create measurable KPIs and success metrics for all acquisition initiatives
• Partner closely with sales teams to align marketing with growth priorities and revenue goals
• Create multi-channel campaigns across email, social media, digital and partner channels
• Develop case studies, white papers and enablement materials to drive lead progression
• Optimize conversion initiatives across digital and traditional channels
• Strengthen marketing interlock and communication with US sales leaders
• Develop co-marketing opportunities and broker enablement programs
• Expand market visibility through strategic partnerships
• Identify and prioritize high ROI events, conferences and industry sponsorships
• Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
• Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
• Measure and report on event ROI and market impact
• Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
• Use data and insights to optimize campaigns and improve conversion performance
• Build dashboards and executive-ready reporting to demonstrate marketing impact
• Adapt messaging and campaigns for regional and cultural relevance
• Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
• Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
• Provide ongoing feedback, coaching and mentoring to support team development and growth

Manager, US Employer Go-To-Market

• Design and continuously sharpen the end-to-end prospecting framework, including workflow design, sourcing strategy, qualification standards, and governance.
• Define the handoff protocols that keep Marketing, RSLs, and AEs moving in sync.
• Build the governance and data standards that make the funnel trustworthy, providing reliable insights, clean attribution, and audit-ready performance metrics.
• Own the full stack of sales technology including CRM, engagement platforms, data, and intelligence tools; manage vendors, drive integrations, and optimize for ROI.
• Lead the organization's AI strategy within sales by prioritizing use cases, evaluating tools, and building the governance framework for AI.

GTM Systems & Strategy Principal

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

• Lead the design, validation, deployment, and monitoring of production-grade AI/ML solutions (e.g., predictive modeling, forecasting, optimization, and segmentation).
• Lead the development, maintenance, and optimization of advanced demand sensing algorithms to support sales and operations planning (S&OP) and yield management.
• Drive the strategic AI/ML roadmap, identifying innovative use cases—including Agentic AI for workflow automation—to deliver significant business value.
• Foster a culture of rapid prototyping and rigorous testing to quickly validate the business utility of new AI/ML applications.
• Evaluate and adopt emerging AI/ML platforms, frameworks, and methodologies to enhance solution efficiency, scalability, and performance.
• Establish and enforce robust MLOps practices, model governance, version control, and comprehensive documentation to ensure seamless deployment and retraining.
• Champion ethical AI principles, ensuring fairness, transparency, and data privacy are embedded across the model lifecycle.
• Oversee data management practices (sourcing, cleaning, preprocessing) to ensure high-quality data pipelines for all AI/ML models.
• Act as the primary liaison between technical teams and business stakeholders (Sales & Marketing, Finance, IT) to align AI/ML initiatives with corporate strategy.
• Translate complex algorithmic concepts and technical outcomes into clear, actionable insights and recommendations for executive leadership.
• Guide and mentor data scientists and AI/ML engineers in technical execution, professional growth, and stakeholder management.

Senior Manager, Yield Management – GTM Advanced Analytics

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
• Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

• Lead the planning and implementation of the home charging journey in close partnership with Digital Product/Ford App, Marketing & Comms, Hardware Engineering, Ford Customer Service Division (FCSD), Installation Partners, Office of General Council (OGC), Field Operations, and Dealers.
• Own go-to-market execution for charging programs end-to-end: plan, do, check & act
• Lead current and upcoming workstreams including (but not limited to): Dealer Charging Solutions (DCS) — pilot, soft launch, and national rollout
• Installation Services integration into dealer and customer flows
• Home Charging / Energy Services - Align Sales Channels & Experience Integrations both online and in-store.
• Serve as the decision maker during launch and hypercare windows; own escalation paths and resolution speed
• Own the strategy, design, and execution of dealer-facing program elements — enrollment processes, participation agreements, and program documentation (e.g., DPES) to maximize value at Retail.
• Partner with Field Operations to drive dealer enrollment, engagement, and ongoing participation
• Design and deliver dealer comms and training across launch phases — from "why enroll" through "how it works"
• Coordinate joint training plans across Charging, DMP, and Rewards teams
• Partner across the Ford Charging & Energy Services Orgs to ensure GTM consistency and shared learnings.
• Work closely with Product Managers on the Dealer Member Portal (DMP) and adjacent platforms to translate field and dealer needs into PRDs, user flows, and roadmap priorities
• Run UAT and product launch validation in partnership with Product, Engineering, and Analytics (GDIA) teams
• Influence roadmap prioritization through regular product syncs
• Partner with Consumer Marketing and GTM Communications to deliver field- and dealer-ready materials including training & support tools to maximize value prop at Retail.
• Ensure consistency and alignment between dealer-facing and customer comms across all pillars and channels (Online, Instore, In App).
• Coordinate with FCSD, Charging Warranty & Service Ops and Percepta on customer support, service touchpoints, and dealer-service alignment
• Coordinate with Ford Charging Intelligence & GDIA on reporting and analytics to ensure dealers, field, and the business have the data they need
• Manage day-to-day and strategic relationships with Installation Partners (e.g., Qmerit), One Magnify, etc. on behalf of GTM programs to maximize efficiencies for all stakeholders.

Manager, Charging & Energy Services – GTM Operations

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers), Short-form and long-form video, SMS and mobile-friendly formats, Event, roadshow, and in-person materials.
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.
• Ability to effectively and accurately convey information to others.

Product Marketing jobs in Missouri

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Senior Product Marketing Manager

Product Marketing Manager

Product Marketing Manager

Vice President, Public Sector GTM – Operations

Manager, US Employer Go-To-Market

GTM Systems & Strategy Principal

Senior Product Marketing Manager

Senior Manager, Yield Management – GTM Advanced Analytics

GTM Enablement Manager

Product Marketing Manager

Manager, Charging & Energy Services – GTM Operations

Product Marketing Manager

Product Marketing Manager