Product Marketing

• Lead the planning and implementation of the home charging journey in close partnership with Digital Product/Ford App, Marketing & Comms, Hardware Engineering, Ford Customer Service Division (FCSD), Installation Partners, Office of General Council (OGC), Field Operations, and Dealers.
• Own go-to-market execution for charging programs end-to-end: plan, do, check & act
• Lead current and upcoming workstreams including (but not limited to): Dealer Charging Solutions (DCS) — pilot, soft launch, and national rollout
• Installation Services integration into dealer and customer flows
• Home Charging / Energy Services - Align Sales Channels & Experience Integrations both online and in-store.
• Serve as the decision maker during launch and hypercare windows; own escalation paths and resolution speed
• Own the strategy, design, and execution of dealer-facing program elements — enrollment processes, participation agreements, and program documentation (e.g., DPES) to maximize value at Retail.
• Partner with Field Operations to drive dealer enrollment, engagement, and ongoing participation
• Design and deliver dealer comms and training across launch phases — from "why enroll" through "how it works"
• Coordinate joint training plans across Charging, DMP, and Rewards teams
• Partner across the Ford Charging & Energy Services Orgs to ensure GTM consistency and shared learnings.
• Work closely with Product Managers on the Dealer Member Portal (DMP) and adjacent platforms to translate field and dealer needs into PRDs, user flows, and roadmap priorities
• Run UAT and product launch validation in partnership with Product, Engineering, and Analytics (GDIA) teams
• Influence roadmap prioritization through regular product syncs
• Partner with Consumer Marketing and GTM Communications to deliver field- and dealer-ready materials including training & support tools to maximize value prop at Retail.
• Ensure consistency and alignment between dealer-facing and customer comms across all pillars and channels (Online, Instore, In App).
• Coordinate with FCSD, Charging Warranty & Service Ops and Percepta on customer support, service touchpoints, and dealer-service alignment
• Coordinate with Ford Charging Intelligence & GDIA on reporting and analytics to ensure dealers, field, and the business have the data they need
• Manage day-to-day and strategic relationships with Installation Partners (e.g., Qmerit), One Magnify, etc. on behalf of GTM programs to maximize efficiencies for all stakeholders.

Manager, Charging & Energy Services – GTM Operations

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers), Short-form and long-form video, SMS and mobile-friendly formats, Event, roadshow, and in-person materials.
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.
• Ability to effectively and accurately convey information to others.

• Execute campaign, content and event strategies across industry and service line verticals
• Be the point of contact for assigned campaigns and marketing programs
• Initiate the creation of content, event execution and activation
• Collaborate with cross-functional marketing team, internal stakeholders, and external partners
• Coordinate and facilitate task execution using a variety of marketing technologies and project management tools
• Aids in planning and implementation around assigned events and sponsorship projects from initiation to reporting
• Create and edit content for marketing campaigns, including promotional copy and image selection
• Support implementation of multi-channel campaigns to engage audiences
• Track success of marketing campaigns and make recommendations for improvement
• Facilitate distribution of digital communications and maintain expert knowledge of CRM

Marketing Coordinator – Go-To-Market

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Lead export product execution in various product, marketing, design, and engineering forums
• Support model year launches by ensuring product correct information in all marketing materials, vehicle order guides, catalogs, websites, product training, etc.
• Support vehicle prep, vehicle buyoffs, and plant production reviews where appropriate to provide product expertise in support of launches
• Coordinate model/content/packaging modifications resulting from component constraints, urgent engineering changes, or revolutionary market dynamics.
• Develop product content, packaging and pricing plans for export markets and assess the strength of vehicle vs key competitors
• Lead strategic planning on future products and provide brand/voice of customer input throughout Global Vehicle Development Process (GVDP)
• Define customer focused features where critical for export markets; support complexity targets and exceptions where appropriate
• Execute consistent brand standards including brand DNA, performance, trim levels, content, and nomenclature/badging in alignment with GM North America for all export countries of sale
• Initiate Red Zone change approval requests as needed for program change requests.
• Author and execute change requests and maintain product program content sheets to reflect marketing intent.
• Align packaging sheets and Vehicle Content and Price System market offers to product program content sheets.
• Actively participate in Brand Product Marketing forums, Program Execution Teams (PET), Regional Operations Reviews, Market Pricing Reviews (MPR), Marketing Core team meetings, complexity management, and launch team meetings.

Export Product Marketing Manager

• Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation.
• Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility.
• Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels.
• Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging.
• Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence.
• Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization.
• Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative.

Senior Product Marketing Manager – Rocket Pro, B2B

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

Senior Product Marketing Manager

• **In this position...**
• - Leading teams with members signing off programs utilizing CAE and physical test methods for ICE/Hybrid/BEV Products.
• - Drive teams to develop, correlate and apply new CAE methods to support product development and virtual test sign-off.
• - New technology development, both strategy and hardware.
• - Ensure thermal system components align with new electrical system architectures.
• ****What you'll do...**
• - Interface with teams throughout the company to enable the optimum attribute trade-offs.
• - Interface with application and subsystem teams to support overall vehicle sign-off.
• - Attestation for defrost performance and other regulatory requirements.
• - Support warranty reduction analysis.
• - Support TVM / Cost Reduction while maintaining quality.

Manager GTM – Core Systems and Attribute Manager

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

Senior Manager, Product Marketing

• Marketing stakeholder for commercialization strategy and alignment on all planned releases, including opportunities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting.
• Research, develop, and validate compelling and differentiated product positioning and messaging that resonates with target audiences.
• Translate technical features into clear and impactful benefits for customers, creating marketing messaging themes for regular release showcases and large industry events.
• Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging and positioning to drive growth.
• Lead product launches from planning through execution, ensuring successful product releases and driving measurable results.

Director, Product Marketing – SaaS, B2B, Healthcare IT

• Turn customer insights into clear problem statements
• Lead longer-range strategic thinking on product priorities
• Partner closely with Product Management, Engineering, Sales, Marketing, and Research
• Create and maintain differentiated messaging and proof points
• Plan and execute campaigns across email, paid media, webinars, etc.
• Build sales enablement content and actively partner with Sales

• Develop and implement a comprehensive brand strategy that defines Credibly’s unique value proposition and ensures a consistent voice across all customer touchpoints, including in AI-driven search, LLMs, and emerging discovery platforms
• Lead the end-to-end Go-to-Market process for new product features and services, aligning cross-functional teams from product to sales to ensure seamless launches
• Conduct deep competitor analysis and market research to identify opportunities for differentiation within the financial services sector
• Design and execute A/B tests on value propositions and core messaging to identify the most effective ways to engage the small business owner audience
• Proactively vet, test, and scale new marketing channels to expand brand awareness and reach untapped customer segments
• Collaborate closely with marketing, sales, and leadership teams to create a continuous feedback loop, ensuring the brand evolves based on real-world customer interactions and business needs
• Oversee the end-to-end creative lifecycle—from brief to distribution—ensuring all website, email, and social content is engaging, high-quality, and compliant
• Partner with compliance and legal teams to ensure all brand and GTM experiments remain fully compliant with financial industry regulations (e.g., TCPA, FINRA)

Brand & Go-To-Market Manager

• Create must-have Lincoln product by being the Lincoln Product Marketing expert for your specific vehicle program milestones and volume planning.
• Responsible for providing Voice-of-the-Customer input and achieving all Marketing deliverables for future model Lincoln programs. SME on the current and future segment and competitive set.
• Product Marketing lead on Lincoln product related studies finding opportunities to simplify and modernize including offering strategy questions, contribution margin improvement actions, complexity reduction actions, and product reviews.
• Define and own the Market Equation development that includes product, packaging, pricing actions, as well as program volumes and take rates to maximize customer desirability and company/dealer profitability.
• Integration of market brand strategy into vehicle line product assumptions.
• Work with the market research team to coordinate key market research events, including event planning, participation and report–out. Responsible for advocating key research finding into product development and design processes.
• Ensure an outstanding hand-over of Marketing responsibilities and product knowledge as vehicles move from future to current (launch) model; Support Brand Marketing efforts, including Immersion and Event support.
• Champion team efforts and presentation materials for Key Retailer interfaces
• Assess commodity/feature take rates to ensure fastest selling features are in the market to guide accurate financial forecasting
• Manage and lead in-cycle buzz actions for the product
• Proactively support ongoing quality & profit improvement and content alignment
• Manage and lead enterprise cost optimization initiatives in coordination with Brand team

• Support go-to-market strategy and execution
• Support development, implementation, and management of innovative go-to-market plans for GM Energy products and services, partnering closely with the Retail Go-To-Market Group Manager.
• Translate high-level commercial and brand objectives into testable program designs with clear hypotheses, KPIs, and learning agendas.
• Support integration of GM Energy, divisional, and vehicle brand messaging across all relevant channels, ensuring consistency with divisional strategies and brand guidelines.
• Help define and refine attribution frameworks so that retail and promotional activity can be tied back to specific brands, campaigns, and programs.
• Contribute to the design of communications considerate of all sales channels and consumer touchpoints (GM/Brands, GM Field and Dealers, E-Commerce, Direct Sales, Partner sales channels).
• Coordinate with agencies and suppliers supporting go-to-market efforts, including briefing, tracking deliverables, and supporting day-to-day execution to ensure on-brand, measurable output.
• Plan, launch, and relentlessly optimize GM Energy programs in new sales channels including used EV, fleet, and emerging segments to drive incremental adoption and revenue.
• Partner with cross-functional stakeholders to run experiments (A/B tests, pilots, offer constructs) and continuously refine programs based on performance data and feedback.
• Ensure we are optimizing spend across tactics and channels relative to core objectives, including pen rates, attachment rates, CSAT, and customer lifetime value.
• Plan and incorporate utility-related messaging (e.g., incentives, programs, and partnerships) into retail plans and customer and dealer-facing materials for education and Point-of-Sale.
• Help connect utility and ecosystem value propositions back to GM Energy and brand narratives, ensuring clear differentiation and attribution.
• Support pricing and sales incentive initiatives monthly for GM charging and GM Energy products, in collaboration with GM Energy Finance (e.g., gathering inputs, preparing analysis and presentations).
• Use performance insights to recommend changes to incentive structures, offer design, and investment allocation to improve both commercial and customer outcomes.
• Assist in developing and presenting GM internal leadership updates on program performance and sales tracking, including preparation of scorecards and reporting.
• Monitor performance vs. KPIs—penetration, attachment, CSAT, conversion, mix, and ROI by channel—and drive follow-through on optimization opportunities.
• Develop resources (decks, one-pagers, FAQs, talking points) to enhance Field, Dealer, e-commerce, Direct & Partner sales channel understanding of GM Energy products and services.
• Act as a persistent advocate for GM Energy within the broader GM organization, helping teams understand program objectives, performance, and next steps.
• Lead and/or support high-priority special projects for GM Energy Retail Go-To-Market (e.g., new partner models, pilot programs, innovation sprints, new channel concepts) from problem framing through testing, scaling, and measurement.

Lead, Retail Go-To-Market – GM Energy

• Create a Digital Product Marketing Strategy from Scratch
• Drive User Adoption & Create a Culture of Pull-Adoption
• Lead Training, Enablement, & Content Creation
• Partner with Go-to-Market Teams & Ford Direct
• Lead Teams of External Consultants and Agencies
• Accelerate Time-to-Value & Phased Rollout

Director, Product Marketing – AI Optimization

• Establish an always-on competitive intel motion with regular updates to battlecards and talk tracks based on what’s changing in the market and what teams are hearing in calls.
• Build a win/loss + voice of customer loop that turns insights into improvements across messaging, sales process, and product strategy.
• Create and deliver internal sales enablement trainings, and represent Front externally at webinars and trade show sessions for solution-specific content.
• Scale and maintain core go-to-market assets (pitch deck, one-pagers, talk tracks) so they stay current and aligned to our strategic narrative.
• Serve as a vertical and persona SME and maintain narratives (workflows, proof points, objections) so Growth and Sales can utilize them across outbound and events.
• Turn integrations into a growth lever by sharpening integration messaging, upgrading key pages, and shipping reusable partner-ready assets.
• Partner with Solutions Engineering to ship a steady cadence of demo videos and talk tracks to support Marketing and Sales.

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