Manager, Charging & Energy Services – GTM Operations

Ford Motor Company

Manager, leading go-to-market efforts for Ford's Home Charging programs across dealers and customer support teams. Driving execution and ensuring seamless launches in North America.

Posted 6/12/2026full-timeDetroit • Missouri • 🇺🇸 United StatesSeniorLead💰 $115,500 - $218,100 per yearWebsite

About the role

Key responsibilities & impact

Lead the planning and implementation of the home charging journey in close partnership with Digital Product/Ford App, Marketing & Comms, Hardware Engineering, Ford Customer Service Division (FCSD), Installation Partners, Office of General Council (OGC), Field Operations, and Dealers.
Own go-to-market execution for charging programs end-to-end: plan, do, check & act
Lead current and upcoming workstreams including (but not limited to): Dealer Charging Solutions (DCS) — pilot, soft launch, and national rollout
Installation Services integration into dealer and customer flows
Home Charging / Energy Services - Align Sales Channels & Experience Integrations both online and in-store.
Serve as the decision maker during launch and hypercare windows; own escalation paths and resolution speed
Own the strategy, design, and execution of dealer-facing program elements — enrollment processes, participation agreements, and program documentation (e.g., DPES) to maximize value at Retail.
Partner with Field Operations to drive dealer enrollment, engagement, and ongoing participation
Design and deliver dealer comms and training across launch phases — from "why enroll" through "how it works"
Coordinate joint training plans across Charging, DMP, and Rewards teams
Partner across the Ford Charging & Energy Services Orgs to ensure GTM consistency and shared learnings.
Work closely with Product Managers on the Dealer Member Portal (DMP) and adjacent platforms to translate field and dealer needs into PRDs, user flows, and roadmap priorities
Run UAT and product launch validation in partnership with Product, Engineering, and Analytics (GDIA) teams
Influence roadmap prioritization through regular product syncs
Partner with Consumer Marketing and GTM Communications to deliver field- and dealer-ready materials including training & support tools to maximize value prop at Retail.
Ensure consistency and alignment between dealer-facing and customer comms across all pillars and channels (Online, Instore, In App).
Coordinate with FCSD, Charging Warranty & Service Ops and Percepta on customer support, service touchpoints, and dealer-service alignment
Coordinate with Ford Charging Intelligence & GDIA on reporting and analytics to ensure dealers, field, and the business have the data they need
Manage day-to-day and strategic relationships with Installation Partners (e.g., Qmerit), One Magnify, etc. on behalf of GTM programs to maximize efficiencies for all stakeholders.

Requirements

What you’ll need

Bachelor's Degree in Engineering or Business discipline
3+ years of experience in Product Development, Marketing, Customer Experience, or similar
5+ years of experience in GTM operations, dealer/channel program management, field operations, retail strategy, or automotive sales operations
Experience in customer journey development & execution
Demonstrated ability to own a program end-to-end — plan, do, check & act — with a strong drive for results, commitment to quality, and attention to detail
Creative thinker, problem solver, and resilient — comfortable operating in white space and evolving the business beyond traditional models; able to build the path as you walk it
Self-starter able to work independently with minimal supervision in a fast-paced, ambiguous, high-visibility environment
Strong cross-functional leadership; proven ability to influence peers, partners, and senior stakeholders to gain alignment toward a shared vision and goals — without relying on direct authority
Prior experience leading projects that require collaboration across multiple teams, organizations, and external vendors
Experience designing and executing training, comms, and change management for a distributed network (dealers, franchisees, field reps, or similar)
Sharp written communication — able to translate complex product capabilities into clear "why-buys" and operational guidance.

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product DevelopmentGTM operationsCustomer ExperienceDealer/channel program managementRetail strategyAutomotive sales operationsCustomer journey developmentProgram managementTraining design and executionChange management

Soft Skills

Creative thinkingProblem solvingResilienceSelf-starterCross-functional leadershipInfluencing skillsCollaborationSharp written communicationAttention to detailDrive for results

Certifications

Bachelor's Degree in EngineeringBachelor's Degree in Business