Performance Marketing

• Own the strategy, quality, and performance of our paid acquisition efforts across search, video, social, and emerging digital channels
• Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns
• Own rigorous QA of all agency output
• Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs
• Maintain a "tight ship" operating cadence
• Own the paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms
• Own paid social strategy across Meta, Reddit, X, TikTok, and more
• Manage and optimize significant monthly budgets with a focus on efficiency metrics
• Build and maintain reporting dashboards and performance frameworks
• Translate complex campaign data into clear, actionable narratives
• Oversee agency execution of programmatic campaigns across DSPs
• Source, negotiate, and manage direct media buys across newsletters, industry publications, and trade journals
• Identify and test emerging channels

Senior Performance Marketing Specialist

• Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research.
• Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

Growth Associate – Paid Media

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success.
• Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation.
• Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams.
• Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.
• Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.
• Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality.
• Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement.
• Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available.
• Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients.
• Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives.
• Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations.
• Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

Paid Media Specialist

• Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets
• Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication
• Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation
• Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales
• Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more
• Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working
• Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage
• Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging
• Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice

Senior Manager, Demand Generation

• Lead the vision, strategy, development and launch of our ad formats
• Identify and prioritize new ways to drive intentful interactions with ads on Snapchat
• Ideate net new advertising Snapchatter experiences which delight advertisers and Snapchatters
• Integrate quantitative and qualitative information into product requirements
• Define and analyze metrics that inform product strategy and prioritization
• Collaborate with designers, engineers, data scientists, and user researchers to understand patterns and trends and identify new opportunities for growth
• Work with Engineering, Design, Data Science, Product Marketing, etc. to build, test, and ship products

Product Manager, Ads Format

• Provide expert technical guidance to surgeons and OR staff during live procedures, ensuring seamless adoption of Medtronic’s wound closure portfolio.
• Act as the national SME for high-value technologies, including V-Loc™ Barbed Sutures, Conventional Suture and specialty conversion portfolios.
• Lead comprehensive training for OR nurses, Surgical Technicians, and Residents on product codes, needle anatomy, and material science.
• Orchestrate the physical removal of competitive inventory and the streamlined organization of Medtronic stock within OR cores and specialty carts.
• Audit hospital usage to identify exact "product equivalents," mitigating clinical disruption during the transition.
• Partner with local Surgical Account Managers (SAM) to ensure conversions hit volume targets and remain on schedule.
• Serve as the "Lead Rep" in high-priority facilities or complex accounts requiring executive-level oversight.
• Present clinical data and success metrics to hospital leadership to validate the financial and clinical move to Medtronic.
• Provide elite-level coverage for territories in transition or vacancy to protect market share and maintain customer continuity.

Surgical Conversion Specialist

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Define and drive cross-channel performance marketing strategies to support customer acquisition, conversion, and revenue growth
• Own the planning, execution, and optimization of campaigns, ensuring alignment with business objectives
• Develop forecasts, set performance targets, and track progress against key business metrics
• Build business cases for incremental investment, using data and performance insights to justify funding and drive growth
• Establish and scale performance marketing systems, processes, and reporting frameworks to enable effective campaign execution and measurement
• Identify gaps in tracking, data availability, and tooling, and define solutions to improve measurement accuracy and visibility into performance
• Partner with analytics, engineering, and cross-functional teams to implement scalable tracking, reporting, and measurement capabilities
• Leverage advance measurement tooling (MTA, MMM, & Geo Lift Studies) to continuously optimize performance, drive improvements in efficiency, conversion, and ROI
• Develop and implement structured test-and-learn frameworks to refine targeting, messaging, and channel strategies
• Analyze market, customer, and performance data to identify growth opportunities and inform strategy
• Translate data and insights into clear recommendations that influence marketing, product, and customer experience decisions
• Partner closely with Product Marketing and Creative Strategy teams to ensure campaigns are aligned with product positioning and messaging

Performance Marketing Lead, Tanks

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels.
• Manage campaign strategy, execution, optimization, and reporting.
• Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI.
• Identify new channels, audiences, and growth opportunities.
• Own HubSpot and Pardot administration, optimization, and governance.
• Lead marketing automation strategy, including nurture programs, lead routing, scoring, list building, segmentation, and lifecycle management.
• Partner with Sales and Revenue teams to improve lead management processes and reporting.
• Ensure marketing technology platforms are integrated, scalable, and aligned with business goals.
• Support Wordpress website updates, as needed.
• Serve as the marketing owner for Braze.
• Support account-based marketing programs through audience targeting, campaign execution, and reporting.
• Own email marketing strategy, execution, testing, and optimization.
• Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness.
• Build audience segments and nurture programs that drive engagement and pipeline growth.
• Develop Salesforce dashboards and reporting that measure campaign, channel, and full-funnel performance.
• Provide actionable insights and recommendations to Marketing and Growth leadership.
• Establish testing frameworks to improve campaign performance over time.

Performance Marketing Manager

• Define the enduring, strategic channel approach for our Paid Social program
• A/B testing, tracking, and strategies, including test ad copy, landing pages, visual assets, audience targeting, and other variables to improve performance of ad spending
• Curate platform-specific creative content to drive our messaging priorities.
• Procure creative assets from cross-functional partners and ensure assets meet Paid Media requirements
• Create relevant advertising audiences using 1st and 3rd party data
• Leverage insights to enhance activation results through measuring and optimizing KPIs
• Seamlessly deliver, manage, and drive continuous improvement for Paid Social programs

Senior Specialist, Paid Social

• Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
• Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
• Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
• Develop differentiated positioning for med, NP, and PA students.
• Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
• Identify and address drop-off points across the acquisition funnel.
• Execute student-facing events and conference activations.
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
• Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
• Partner with product and content teams to align messaging and share user insights.
• Manage vendors and agency relationships; communicate results clearly across teams.

Senior Demand Generation Manager – B2C Growth

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates
• Validate and ensure accuracy of Hubspot lead and deal data
• Manage and optimize email banner campaigns via email signature tool
• Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor
• Create email and ad copy with the assistance of Claude and content team
• Analyze weekly performance data and surfacing insights to marketing team for fast decision making
• Gather and validate data from multiple sources to ensure accuracy and completeness
• Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

Performance Marketing Coordinator

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Paid Media Manager

• Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms
• Build and embed AI and automation tools into daily workflows
• Partner with SEO, Web, and Product teams to align paid and organic search strategy
• Define the SEM measurement framework and communicate insights to senior leadership

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