Performance Marketing Manager

Pager Health

Performance Marketing Manager overseeing various marketing functions at Pager Health. Focused on digital demand generation, CRM integration, and performance analytics.

Posted 6/17/2026full-timeRemote • Colorado, Nevada, New York, Washington • 🇺🇸 United StatesSeniorLead💰 $120,000 - $130,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels.
Manage campaign strategy, execution, optimization, and reporting.
Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI.
Identify new channels, audiences, and growth opportunities.
Own HubSpot and Pardot administration, optimization, and governance.
Lead marketing automation strategy, including nurture programs, lead routing, scoring, list building, segmentation, and lifecycle management.
Partner with Sales and Revenue teams to improve lead management processes and reporting.
Ensure marketing technology platforms are integrated, scalable, and aligned with business goals.
Support Wordpress website updates, as needed.
Serve as the marketing owner for Braze.
Support account-based marketing programs through audience targeting, campaign execution, and reporting.
Own email marketing strategy, execution, testing, and optimization.
Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness.
Build audience segments and nurture programs that drive engagement and pipeline growth.
Develop Salesforce dashboards and reporting that measure campaign, channel, and full-funnel performance.
Provide actionable insights and recommendations to Marketing and Growth leadership.
Establish testing frameworks to improve campaign performance over time.

Requirements

What you’ll need

10+ years of experience in performance marketing, demand generation, marketing operations, or marketing technology.
Deep expertise with HubSpot, Pardot, marketing automation, and CRM integrations.
Experience owning and optimizing paid digital marketing programs.
Hands-on experience with Braze or similar customer engagement platforms.
Strong understanding of lead generation, lead management, nurture strategies, and funnel optimization.
Experience supporting account-based marketing programs.
Experience leveraging third-party marketing and prospecting data, including ZoomInfo or similar platforms.
Strong analytical skills with experience building dashboards and translating data into action; strong attention to detail.
Experience working in healthcare, health tech, SaaS, or other B2B technology environments preferred.
Excellent project management, communication, and cross-functional collaboration skills.
Bachelor's degree in Marketing, Business, Communications, or related field preferred.

Benefits

Comp & perks

medical
dental
vision
financial
generous PTO
stipends for professional development
wellness benefits

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital demand generationcampaign strategyperformance metricsconversion rate optimizationlead quality improvementmarketing automationlead routingsegmentationlifecycle managementdashboard reporting

Soft Skills

analytical skillsattention to detailproject managementcommunicationcross-functional collaboration

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications