Senior Manager, Demand Generation

WellSaid Labs

Senior Manager, Demand Generation overseeing multi-channel marketing campaigns for WellSaid, an AI voice company. Driving measurable pipeline impact through strategic and creative campaign execution.

Posted 7/21/2026full-timeRemote • Washington • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and growth marketing, with a strong focus on building and optimizing campaigns across various channels. Proficient in leveraging marketing automation tools and analytics to drive measurable results in a B2B SaaS environment.

Highest-signal resume keywords

Demand Generation StrategyMarketing Automation ExpertisePaid Media Campaign OptimizationAccount-Based Marketing (ABM)Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingCampaign OptimizationEmail MarketingLifecycle MarketingData AnalysisFunnel MetricsB2B MarketingProgrammatic AdvertisingCreative Direction

Soft Skills

Written CommunicationAttention to DetailProject Management

Tools & Technologies

HubSpotGoogle AdsLinkedIn AdsMeta AdsTikTok AdsCTV AdvertisingOOH AdvertisingCRM PlatformsMarketing Automation ToolsDashboard Building

Industry Keywords

B2B SaaSPipeline GenerationLead HandoffHigh-Growth EnvironmentAgency Partnerships

About the role

Key responsibilities & impact

Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets
Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication
Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation
Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales
Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more
Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working
Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage
Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging
Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice

Requirements

What you’ll need

7+ years of experience in demand gen, growth marketing, or a related B2B marketing role
Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment
Hands-on expertise with marketing automation and CRM platforms (preferably HubSpot)
Deep experience with paid media — including Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels — and strong command of campaign optimization
Experience designing and executing ABM programs, including tool selection and cross-functional coordination with Sales
Strong analytical skills; you are comfortable pulling and interpreting data, building dashboards, and making spend decisions based on funnel metrics
Experience building and scaling programs through agency and contractor partnerships, knowing how to set expectations, give strong creative direction, and hold partners accountable to KPIs
Excellent written communication skills and a sharp eye for messaging — you know what resonates with a B2B buyer and can give strong creative direction
Ability to manage multiple campaigns and priorities simultaneously without losing attention to detail
Experience in a startup or high-growth environment where you wore multiple hats and built programs from scratch
(Bonus) Familiarity with AI, creative technology, L&D or marketing buyer personas
(Bonus) Experience with event strategies, including sales follow-up SLAs to drive conversion

Benefits

Comp & perks

Competitive salary and stock options
Full medical, dental, and vision insurance
Matching 401(k) plan
Generous vacation policy/paid time off
Parental leave
Learning & development stipend
Home office stipend