WellSaid Labs

Performance Marketing

• Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets
• Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication
• Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation
• Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales
• Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more
• Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working
• Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage
• Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging
• Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice

Senior Manager, Demand Generation