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HP

Performance Marketing Lead, Tanks

HP

Performance Marketing Manager leading cross-channel strategies for customer acquisition and revenue growth at HP. Focused on data-driven marketing efforts within technology and e-commerce environments.

Posted 6/23/2026full-timePalo Alto • California, Washington • 🇺🇸 United StatesSenior💰 $130,700 - $205,200 per yearWebsite

About the role

Key responsibilities & impact
  • Define and drive cross-channel performance marketing strategies to support customer acquisition, conversion, and revenue growth
  • Own the planning, execution, and optimization of campaigns, ensuring alignment with business objectives
  • Develop forecasts, set performance targets, and track progress against key business metrics
  • Build business cases for incremental investment, using data and performance insights to justify funding and drive growth
  • Establish and scale performance marketing systems, processes, and reporting frameworks to enable effective campaign execution and measurement
  • Identify gaps in tracking, data availability, and tooling, and define solutions to improve measurement accuracy and visibility into performance
  • Partner with analytics, engineering, and cross-functional teams to implement scalable tracking, reporting, and measurement capabilities
  • Leverage advance measurement tooling (MTA, MMM, & Geo Lift Studies) to continuously optimize performance, drive improvements in efficiency, conversion, and ROI
  • Develop and implement structured test-and-learn frameworks to refine targeting, messaging, and channel strategies
  • Analyze market, customer, and performance data to identify growth opportunities and inform strategy
  • Translate data and insights into clear recommendations that influence marketing, product, and customer experience decisions
  • Partner closely with Product Marketing and Creative Strategy teams to ensure campaigns are aligned with product positioning and messaging

Requirements

What you’ll need
  • Bachelor’s degree required (Marketing, Business Administration, or related field); MBA a plus
  • 6–8+ years of experience in performance marketing, digital marketing, or growth marketing, ideally within technology or e-commerce environments
  • Proven track record of developing and executing performance marketing strategies that drive measurable business outcomes
  • Experience operating in environments where systems, processes, or measurement frameworks needed to be built or significantly improved
  • Bring deep platform expertise (Retail Media, Meta, Google, Affiliate networks) to inform tactical and strategic decisions
  • Strong understanding of key performance metrics, including CAC, LTV, conversion rates, and ROI, and how to optimize against them
  • Experience leveraging data, analytics, and testing to drive continuous performance improvement
  • Strong understanding of e-commerce environments and user experience optimization
  • Excellent cross-functional collaboration skills, with the ability to influence stakeholders across Product Marketing, Creative Strategy, WW Market Marketing, and agency partners
  • Strong communication skills, with the ability to present data, insights, and recommendations clearly to stakeholders
  • Experience managing agency and vendor relationships
  • Ability to manage multiple projects and priorities in a fast-paced, dynamic environment
  • Strong analytical mindset, attention to detail, and ability to manage complexity
  • Self-starter with a proactive, solutions-oriented mindset and strong sense of ownership

Benefits

Comp & perks
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
performance marketingdigital marketinggrowth marketingdata analysiscampaign optimizationforecastingkey performance metricsuser experience optimizationtest-and-learn frameworksmeasurement frameworks
Soft Skills
cross-functional collaborationcommunicationanalytical mindsetattention to detailproject managementinfluencing stakeholdersself-startersolutions-orientedownershipability to manage complexity
Certifications
Bachelor's degreeMBA