Performance Marketing

• Build and manage paid social campaigns in alignment with media plans
• Act as the primary contact and media expert for clients representing your assigned accounts
• Make swift optimizations to ensure optimal pacing and performance
• Provide clients with actionable insights and recommendations based on campaign goals and best practices
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale

Senior Paid Social Manager

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates
• Validate and ensure accuracy of Hubspot lead and deal data
• Manage and optimize email banner campaigns via email signature tool
• Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor
• Create email and ad copy with the assistance of Claude and content team
• Analyze weekly performance data and surfacing insights to marketing team for fast decision making
• Gather and validate data from multiple sources to ensure accuracy and completeness
• Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

Performance Marketing Coordinator

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
• Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing).
• Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies.
• Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
• Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations.
• Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans.
• Content Creation: Creating precise, quality ad copy specific to client goals and priorities.
• Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.
• Continuous Improvement and Adaptability: Continually refine processes, identify and address challenges, and stay updated on industry trends and best practices, demonstrating adaptability and a commitment to delivering exceptional results in a dynamic and evolving digital marketing landscape.

Google Ads Specialist – Paid Media, Orthodontics & Dental

• Partner closely with the Demand Generation Manager to coordinate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are synchronized and ready for launch
• Depending on your assigned segment, you will either develop strategies that prioritize task automation for resource-constrained small practices (Key Segment) or address more complex objectives like multi-site optimization, TCO, and staff retention (Strategic Segment)
• Assist in driving project timelines and keeping cross-functional teams like Creative, Operations, and Content perfectly aligned on upcoming deliverables
• Own the day-to-day tracking of marketing campaign performance metrics across the entire demand generation funnel, including MQLs, SALs, SQLs, and Pipeline
• Compile weekly and monthly performance reports, identifying key trends and providing initial observations to help optimize our marketing spend
• Maintain excellent data hygiene within our CRM and marketing automation platforms to guarantee reporting accuracy
• Support overall budget tracking and vendor management tasks while organizing internal documentation, campaign calendars, and creative brief repositories
• Schedule and prepare for weekly segment meetings, which includes collaborative agenda setting and capturing actionable next steps
• Attend strategic meetings for both segments and act as a central liaison between the Demand Gen and Sales Development teams to keep lead follow-up processes running seamlessly
• Stay updated on ModMed’s evolving product offerings to effectively articulate how our technology solves specific buyer pain points—whether providing "time-back" solutions for independent doctors or driving efficiency and positive staff environments for multi-site groups.

Demand Generation Specialist

• Program strategy & planning
• Build annual demand gen plan aligned to BU and Division priorities
• Define target audiences, channel mix, and budgets
• Partner with marketing managers on offers and messaging
• Campaign execution
• Receive creative/content assets from global marketing managers
• Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication)
• Manage timelines, QA, and launch steps
• Marketing automation & lead management
• Own nurture flows, segmentation, and lead scoring logic
• Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up
• Maintain campaign hygiene and compliance
• Analytics & optimization
• Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing
• Run A/B tests and optimize based on data
• Report insights and recommendations to stakeholders

Demand Generation Marketing Specialist, Biologicals and Chemicals

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Director of Enterprise ABM, Demand Generation

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Collaborate with our sales and agency teams to provide strategic support and advisory services to clients.
• Assist in designing, developing, and optimizing programs that align with their go-to-market strategy.
• Develop and implement demand marketing and growth strategies for leading global B2B brands.
• Act as a creative problem solver, working collaboratively to devise high-performing demand-generation and performance marketing solutions.
• Establish and monitor key metrics to gauge program performance, offering real-time optimization for ongoing campaigns.
• Support clients in reaching their demand generation and performance marketing objectives.
• Accelerate pipeline growth and help them achieve their revenue targets by utilizing DemandFactor's products and solutions.

Director of Demand Generation

• Serve as the day-to-day relationship holder with the media AOR and ACS.
• Execute in-house ad-hoc social and search media investments and strategies.
• Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables.
• Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
• Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying.
• Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance.

Paid Media Manager

• You are responsible for building and operating the pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue.
• The Director of Demand Generation is a strategic and hands-on leader who owns and operates a high-performing demand engine across acquisition and expansion.
• You will integrate Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion.
• Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives.
• Build integrated programs that drive pipeline across both new logo acquisition and customer expansion.
• Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion.
• Lead from the front, stepping into execution when needed to ensure performance, speed, and quality.

• Own office-side pipeline creation end-to-end: lead generation through activation and revenue realization
• Build and scale integrated demand programs across paid media, SEO, ABM, lifecycle marketing, email, community, and partnerships
• Design and execute full lifecycle journeys for a two-sided marketplace, including segmentation by office type, geography, and business maturity
• Optimize CAC, conversion rates, and payback periods through rigorous testing, experimentation, and funnel analysis
• Partner closely with Sales and Revenue Operations to improve lead quality, handoff velocity, and activation rates
• Develop attribution frameworks and reporting that clearly connect marketing spend to revenue outcomes
• Own and manage vendor relationships; setting clear expectations, holding partners accountable to deliverables, and making data-driven decisions on renewals and terminations
• Lead channel diversification efforts to reduce reliance on any single source of growth
• Forecast pipeline impact and support revenue planning in partnership with executive leadership
• Evaluate, recommend, and implement new marketing tools and platforms (ABM, enrichment, automation) that expand our capabilities
• Build, mentor, and manage a high-performing team, filling necessary skill gaps as the function scales
• Own and report on office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTV

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Own end-to-end strategy, execution and optimization for Gartner’s global third-party content syndication portfolio.
• Expand beyond traditional syndication models by piloting alternative paid formats that reach hard-to-access executive audiences.
• Shift program mix toward net-new contact acquisition and VP+ decision makers.
• Establish clear performance benchmarks across cost, quality and scalability.
• Use data-driven insights to continuously refine vendor mix, offers and targeting.
• Serve as the primary commercial and strategic owner for Gartner’s third-party syndication vendors.
• Hold vendors accountable to performance, suppression and delivery standards.
• Lead performance reviews, issue escalation and optimization planning.
• Partner closely with Procurement and Legal to negotiate pricing, terms and renewals aligned to performance outcomes.
• Ensure vendors meet all technical delivery standards, including correct formatting, tagging, UTMs, and lead delivery processes.
• Own suppression strategy — ensuring vendors exclude existing contacts and follow Gartner’s standards consistently.
• Create and enforce QA processes to reduce errors in campaign setup and lead pass‑off.
• Build and maintain best practice documentation for marketers who rely on content syndication in their channels.
• Share insights and recommendations across product marketing, campaign teams, and regional marketers.
• Lead training sessions and provide strategic guidance to teams managing smaller or specialized syndication efforts.

Demand Generation Marketing Manager

• Turn initiatives from leadership into clear execution tasks and timelines
• Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
• Manage workflows, timelines, and task tracking across multiple workstreams
• Support end-to-end tracking across performance marketing channels
• Configure and QA tracking across platforms
• Ensure data flows correctly from source → lead → revenue
• Identify and resolve basic tracking gaps and escalate when needed
• Build and maintain daily/weekly reporting
• Track key metrics (CPL, revenue per lead/call, conversion rates, margin)
• Translate data into clear, actionable updates
• Build and maintain spreadsheets and reporting infrastructure
• Help improve processes for setup, QA, and reporting
• Act as a connector between strategy, dev, marketing, and operations
• Help ensure alignment across stakeholders

Performance Marketing Operations Manager

• Monitor the lead queue and initiate outbound phone and/or text contact within minutes of a new lead being received — speed to first contact is your most important daily metric
• Follow established outreach scripts tailored to roofing and home services prospects, including storm damage inquiries, insurance claim leads, and general inspection requests
• Execute multi-touch follow-up sequences for leads that do not answer on first attempt, including scheduled callbacks and text outreach per client protocol
• Maintain a sense of urgency throughout your shift — homeowners in active need of roofing services are often contacting multiple contractors simultaneously
• Conduct brief, structured screening calls to verify homeowner information, confirm interest, and assess eligibility using client-specific qualification criteria
• Apply roofing-relevant qualification questions, which may include: property ownership, roof age or condition, whether recent storm or hail damage is suspected, current insurance coverage, and desired timeline for service
• Identify leads involving active insurance claims and route or flag them appropriately per client instructions — this is a common scenario in roofing and will be covered in training
• Accurately disposition leads that do not qualify (renters, outside service area, no damage present, etc.) per established guidelines without over-disqualifying viable prospects
• Maintain a professional, empathetic tone — many homeowners calling about storm damage are stressed; your calm, helpful approach sets the tone for the client relationship
• Schedule qualified inspection or estimate appointments directly on contractor calendars using provided scheduling tools, confirming accurate address, contact, and availability information
• Confirm appointment details with the homeowner before ending the call and send confirmation communications as required
• Coordinate with client dispatch or intake teams as needed for same-day or urgent inspection requests, which are common following major weather events
• Follow up on no-shows and cancellations per client protocol and attempt to reschedule where appropriate
• Log every lead interaction, disposition, and outcome accurately and promptly in AIM's CRM and tracking systems
• Maintain clean, consistent records so that reporting on contact rates, appointment rates, and lead quality is always reliable
• Flag patterns in lead quality, geographic clusters, or post-storm volume surges to your supervisor — this information is operationally valuable for client management
• Meet or exceed daily and weekly activity and conversion benchmarks as established by AIM leadership
• Assist in onboarding new clients (understanding their service, availability, qualification criteria)
• Learn and adapt to different client workflows
• Communicate feedback on lead quality and conversion issues
• Coordinate with clients on scheduling preferences and updates

Lead Intake & Conversion Specialist

• Provide vital production support for your account team
• Data analysis and formatting performance reports
• Implement account tasks and optimizations
• Build campaigns and ads
• Participate in internal syncs and client meetings
• Responsible for 2-4 channels (Meta, Snapchat, TikTok, Reddit, Pinterest)

Paid Social Coordinator

• The VP, Paid Media owns a ~$15M P&L spanning three pillars: Paid Media, Programmatic, and Creative.
• This role reports to the Managing Director, Performance, and is accountable for client outcomes, retention, and quality of work across all three pillars.
• The VP defines what “good” looks like and reinforces that standard consistently across teams.
• The VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.
• The VP scales impact by developing Associate Directors into strong operators and quality owners.

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