Paid Search Coordinator

The Leaflet

Paid Search Coordinator helping execute paid search strategies across web and mobile at Hard Rock Digital. Collaborating on campaign management in various platforms like Google Ads, Apple Search Ads, and Bing Ads.

Posted 7/9/2026full-timeRemote • Florida • 🇺🇸 United StatesJuniorWebsite

About the role

Key responsibilities & impact

Assist search marketing team to execute paid search strategy across web and mobile app ecosystems
Conduct advanced keyword research, competitive analysis, and audience targeting optimization
Manage campaign budgets, bids, and performance optimization to achieve target KPIs alongside Managers
Implement and test Custom Product Pages (CPPs) to maximize conversion rates
Analyze ASA performance data and provide actionable insights for continuous improvement
Build, launch, and optimize Google Ads search campaigns for web and mobile app objectives
Develop and execute Bing Ads search campaigns to complement Google search strategy
Design and manage App Campaigns for app install and optimize to in-app performance goals
Implement advanced bidding strategies and creative optimization
Optimize campaigns based on Acquisition Goals and company KPIs
Launch integrated paid search campaigns across web and mobile app funnels
Monitor mobile attribution and in-app events through AppsFlyer
Execute regular A/B testing of ad copy, landing pages, CPPS (Custom Product Pages) and bidding strategies
Provide regular performance reports with actionable insights and recommendations

Requirements

What you’ll need

1-2 years of hands-on paid search management experience preferred
Beginner-level proficiency with Apple Search Ads (ASA) platform and campaign optimization, Google Ads, including search campaigns and App Campaigns, and Bing Ads
Experience managing monthly budgets across search platforms
Ability to analyze complex data sets and extract actionable insights
Developing expertise with conversion tracking, event tracking, and attribution modeling
Experience with automated bidding strategies and machine learning optimization preferred, but not required
Basic understanding of customer acquisition metrics (CAC, LTV, ROAS, CPI, CPA)
Develop knowledge of paid search best practices and industry benchmarks
Understanding of search engine algorithms and ranking factors

Benefits

Comp & perks

Competitive pay and benefits
Flexible vacation allowance
A hybrid / remote working environment
Startup culture backed by a secure, global brand

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign OptimizationConversion TrackingAttribution ModelingA/B TestingBudget ManagementAudience TargetingBidding StrategiesPerformance ReportingSearch Engine AlgorithmsCustomer Acquisition Metrics