Demand Generation Specialist

ModMed

Demand Generation Specialist at ModMed managing campaigns for Key and Strategic segments. Collaborating cross-functionally to enhance medical software marketing efforts while ensuring data-driven decisions.

Posted 5/30/2026full-timeRemote • Florida • 🇺🇸 United StatesJuniorWebsite

About the role

Key responsibilities & impact

Partner closely with the Demand Generation Manager to coordinate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are synchronized and ready for launch
Depending on your assigned segment, you will either develop strategies that prioritize task automation for resource-constrained small practices (Key Segment) or address more complex objectives like multi-site optimization, TCO, and staff retention (Strategic Segment)
Assist in driving project timelines and keeping cross-functional teams like Creative, Operations, and Content perfectly aligned on upcoming deliverables
Own the day-to-day tracking of marketing campaign performance metrics across the entire demand generation funnel, including MQLs, SALs, SQLs, and Pipeline
Compile weekly and monthly performance reports, identifying key trends and providing initial observations to help optimize our marketing spend
Maintain excellent data hygiene within our CRM and marketing automation platforms to guarantee reporting accuracy
Support overall budget tracking and vendor management tasks while organizing internal documentation, campaign calendars, and creative brief repositories
Schedule and prepare for weekly segment meetings, which includes collaborative agenda setting and capturing actionable next steps
Attend strategic meetings for both segments and act as a central liaison between the Demand Gen and Sales Development teams to keep lead follow-up processes running seamlessly
Stay updated on ModMed’s evolving product offerings to effectively articulate how our technology solves specific buyer pain points—whether providing "time-back" solutions for independent doctors or driving efficiency and positive staff environments for multi-site groups.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field
1–3 years of hands-on experience in a marketing or similar role
Required familiarity with Excel or Google Sheets; prior exposure to Salesforce is considered a strong plus
Robust organizational skills, attention to detail, and a proven ability to successfully manage multiple tasks at once
A natural curiosity for discovering "the why" behind data and numbers, paired with an eagerness to learn data-driven decision-making.

Benefits

Comp & perks

Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
Generous Paid Time Off and Paid Parental Leave programs
Company paid Life and Disability benefits
Flexible Spending Account and Employee Assistance Programs
Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
Global presence and in-person collaboration opportunities; dog-friendly HQ (US)
Hybrid office-based roles and remote availability for some roles
Weekly catered breakfast and lunch
Treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysistask automationmarketing campaign performance metricsMQLsSALsSQLsPipeline managementbudget trackingvendor managementdata-driven decision-making

Soft Skills

organizational skillsattention to detailmulti-taskingcollaborationcommunicationcuriosityproblem-solvingtime managementadaptabilityleadership