Marketing Operations

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
• Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
• Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
• Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
• Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
• Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
• Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
• Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
• Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.
• Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting.
• Collaborate with the BDR team on campaign targeting, list management and segmentation, using AI-assisted segmentation and predictive targeting where useful.
• Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation.
• Build and maintain dashboards and reporting frameworks, increasingly using AI-powered analytics and natural-language reporting tools that inform strategic decision-making and optimize marketing investment against revenue goals.
• Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution.
• Evaluate, implement and manage marketing tools and integrations as needed, with a bias toward AI-enabled capabilities that improve speed, accuracy or scale.
• Serve as the go-to expert for marketing systems, data, AI tooling and operational best practices.
• Own the evaluation and rollout of AI features across the marketing stack (e.g., HubSpot's native AI tools, predictive lead scoring, AI content and workflow assistants), recommending where they can replace manual work or improve accuracy.

Marketing Operations Manager

• You’ll support and execute multi-channel marketing campaigns across email, digital, print, and social—ensuring accuracy, timeliness, and alignment with business goals.
• You’ll design and manage automated marketing journeys, including decision splits, workflows, and triggered communications that create seamless member experiences.
• You’ll work within platforms like Salesforce Marketing Cloud and other automation tools to build, deploy, and optimize campaigns and templates.
• You’ll lead QA efforts on campaigns and journeys, ensuring every communication is error-free, functional, and ready for delivery.
• You’ll build and refine marketing processes to improve efficiency, consistency, and scalability across campaigns.
• You’ll help develop marketing plans, draft project briefs, manage timelines, and coordinate with stakeholders to keep initiatives on track.
• You’ll analyze campaign performance using established metrics, providing insights that improve future automation and targeting strategies.
• You’ll partner with marketing teams, data engineers, and cross-functional stakeholders to translate business needs into automated solutions.
• You’ll communicate with internal teams and external partners to ensure alignment and successful campaign execution.
• You’ll assist with tracking budgets, managing project logistics, and ensuring deliverables are completed on time and within scope.

Marketing Automation Manager

• Own and manage global marketing campaign calendar and prioritization including but not limited to hosting monthly campaign meetings, coordinating with stakeholders, managing vendors, and pivoting as needed to meet evolving needs
• Build/create digital marketing assets in HubSpot to support service-specific campaigns, conferences & events, integrated corporate campaigns, and go-to-market initiatives
• Ensure team-wide adherence to all marketing processes, workflows, and governance standards
• Review all public-facing content for accuracy, quality, and compliance with KBI’s brand guidelines and best practices
• Lead marketing intake, prioritization, and resource allocation across teams
• Manage third-party vendors, SOWs and contracts, ROI performance, and administer vendor scorecards to assist in diligence reviews
• Reconcile marketing budget and ensure alignment with approved spending plans
• Track KPIs, analyze performance, and deliver actionable insights
• Administer and optimize marketing platforms, tools, and systems
• Collaborate with cross-functional stakeholders to align marketing initiatives
• Drive team enablement, training, and continuous operational improvements
• Generate monthly insights and KPI reports in partnership with Digital Marketing

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
• Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
• Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
• Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
• Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
• Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
• Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
• Other responsibilities as assigned

• Lead marketing orchestration operations and automation strategy across the buyer journey
• Own the operational strategy for coordinated, data-driven engagement across the marketing funnel
• Ensure programs are prioritized, personalized, measurable, and aligned to lifecycle progression
• Work at the intersection of marketing strategy, operations, data, technology, and AI
• Own the operational architecture that integrates inbound and outbound motions
• Partner closely with AI Strategy lead to implement AI-driven initiatives
• Support marketing transformation efforts through scalable operational execution
• Partner across teams to implement data-driven, automated, and AI-enabled ways of working

Senior Manager, Marketing Operations – Orchestration & Automation Strategy

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

• Serve as a hands-on implementation lead within the FAS Digital and Analytics team
• Accountable for translating business requirements into robust tagging strategies, scalable data layer design, accurate analytics capture, and clear implementation documentation
• Bring strong delivery experience across Adobe Launch, Adobe Web SDK, Adobe Analytics, and digital tagging operations
• Partner closely with Marketing, MarTech, Analytics, IT, and external vendors to implement, govern, and optimize measurement solutions
• Ensure tagging quality, implementation speed, documentation discipline, and measurable business outcomes across enterprise marketing technology initiatives
• Develop and implement an Adobe Analytics strategy for multi-site tracking
• Lead Adobe Launch and Adobe Web SDK implementations, including rule design, data element configuration
• Conduct implementation audits, validate tracking against requirements, and troubleshoot issues

Marketing Operations Consultant, Specialist

• Support end-to-end creative and marketing workflows including intake, request tracking, timeline coordination, and prioritization. Maintain project trackers and documentation to keep work visible, organized, and on schedule.
• Build collaborative working relationships with Creative, Growth Marketing, Retention Marketing, UX/Digital Product, Merch, Sustainability, and Owned Brand teams. Coordinate communication, follow-ups, and alignment on deliverables and timelines so nothing falls through the cracks.
• Support the adoption of AI-powered tools by standardizing inputs and identifying opportunities for automation. Spot friction in how we work and bring practical ideas for making creative and marketing processes smoother and more scalable.
• Assist with asset tracking, delivery timelines, and briefing and feedback cycles to help scale creative output for growth channels.
• Support vendor coordination, purchase orders, contracts, and photoshoot logistics as needed. Assist with budget tracking under direction from the Creative Director.

Creative and Marketing Operations Associate, Temp

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

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