Senior Manager, Marketing Operations – Orchestration & Automation Strategy

athenahealth

Senior Manager of Marketing Operations overseeing orchestration and automation strategy for buyer journeys at athenahealth. Leading initiatives to enhance data-driven engagement and operational efficiency.

Posted 6/17/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSenior💰 $116,000 - $196,000 per yearWebsite

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Hard Skills

Marketing OperationsLifecycle MarketingDemand GenerationSegmentationPersonalizationLead ManagementMarketing AutomationData FlowsAI in MarketingWorkflow Automation

Soft Skills

Analytical SkillsCollaborationInfluencingCommunicationSystems ThinkingStrategic ExecutionComplex Problem SolvingStakeholder EngagementTeam PartnershipAdaptability

Tools & Technologies

MarketoHubSpotPardotSalesforceTableauPower BIGenerative AIPredictive AnalyticsCustomer Data PlatformsIntent Data Platforms

Industry Keywords

B2B MarketingCustomer JourneysNurture ProgramsCampaign OptimizationAI GovernanceData PrivacyEthical ConsiderationsLifecycle Engagement StrategiesOperational StrategyData-Driven Marketing

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead marketing orchestration operations and automation strategy across the buyer journey
Own the operational strategy for coordinated, data-driven engagement across the marketing funnel
Ensure programs are prioritized, personalized, measurable, and aligned to lifecycle progression
Work at the intersection of marketing strategy, operations, data, technology, and AI
Own the operational architecture that integrates inbound and outbound motions
Partner closely with AI Strategy lead to implement AI-driven initiatives
Support marketing transformation efforts through scalable operational execution
Partner across teams to implement data-driven, automated, and AI-enabled ways of working

Requirements

What you’ll need

7+ years in Marketing Operations, Lifecycle Marketing, Demand Generation, or a related B2B marketing role
Familiarity with AI-enabled marketing capabilities and a track record of applying them in real-world use cases
Experience building segmentation, personalization, suppression, prioritization, trigger, and eligibility frameworks
Strong understanding of lifecycle architecture, data flows, lead management, audience governance, and marketing-to-sales handoff processes
Experience designing and governing complex customer journeys, nurture programs, campaign interaction models, or lifecycle engagement strategies
Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
Strong analytical skills with experience using reporting/BI tools (Tableau, Power BI, or similar)
Systems thinker with the ability to design and communicate complex workflows
Strong collaborator who can influence across teams and translate strategy into execution
Strong understanding of data models, data flows, and lifecycle architecture
Ability to translate strategy into execution and communicate complex concepts to non-technical stakeholders
Demonstrated experience applying AI in marketing use cases (e.g., segmentation, personalization, lead scoring, journey decisioning, campaign optimization)
Familiarity with modern AI tooling (e.g., generative AI, predictive analytics, CDPs, intent data platforms) and ability to evaluate/build use cases
Understanding of prompt engineering, workflow automation, and/or integration of AI into marketing stacks
Knowledge of AI governance, data privacy, and ethical considerations in marketing applications.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Tuition assistance
Employee assistance programs
Employee resource groups
Collaborative workspaces