Marketing Operations Consultant, Specialist

Vanguard

Marketing Operations Consultant at Vanguard focused on Adobe analytics and scaling digital data collection. Leading analytics implementations and optimizing measurement solutions across advisor-facing digital platforms.

Posted 6/16/2026full-timeMalvern • North Carolina, Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Serve as a hands-on implementation lead within the FAS Digital and Analytics team
Accountable for translating business requirements into robust tagging strategies, scalable data layer design, accurate analytics capture, and clear implementation documentation
Bring strong delivery experience across Adobe Launch, Adobe Web SDK, Adobe Analytics, and digital tagging operations
Partner closely with Marketing, MarTech, Analytics, IT, and external vendors to implement, govern, and optimize measurement solutions
Ensure tagging quality, implementation speed, documentation discipline, and measurable business outcomes across enterprise marketing technology initiatives
Develop and implement an Adobe Analytics strategy for multi-site tracking
Lead Adobe Launch and Adobe Web SDK implementations, including rule design, data element configuration
Conduct implementation audits, validate tracking against requirements, and troubleshoot issues

Requirements

What you’ll need

5+ years of hands-on experience in digital analytics implementation, tag management, or marketing technology operations, with clear ownership of Adobe Launch or Adobe Experience Platform Data Collection
Deep expertise in Adobe Launch, including rules, data elements, extensions, environments, publishing workflows, and governance practices
Strong experience implementing Adobe Analytics, including solution design, variable mapping, event tracking, QA validation, and audit remediation
Experience with Adobe Web SDK, data layer design, and integrations across Adobe solutions such as AEM, Adobe Target, CDP, or related platforms
Ability to create implementation documentation such as SDRs, technical specifications, testing evidence, and taxonomy standards
Demonstrated success translating business requirements into scalable technical solutions and coordinating delivery across marketing, analytics, and IT teams
Bachelor's degree in marketing, information systems, analytics, computer science, or a related field
Adobe Launch or Adobe Data Collection certification strongly preferred
Experience establishing scalable data layers and measurement taxonomies for complex website ecosystems
Strong knowledge of digital tagging QA methods, browser debugging tools, network inspection, and defect resolution practices
Experience supporting or evaluating Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or related journey analytics capabilities is strongly preferred
Excellent analytical, communication, and stakeholder management skills, with the ability to lead implementation conversations across technical and non-technical teams
Strong project and program management discipline, including prioritization, documentation, and execution against measurable outcomes.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible working arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital analytics implementationtag managementAdobe LaunchAdobe Web SDKAdobe Analyticsdata layer designevent trackingvariable mappingQA validationaudit remediation

Soft Skills

analytical skillscommunication skillsstakeholder managementproject managementprogram managementprioritizationdocumentationexecutiondelivery coordinationbusiness requirement translation

Certifications

Adobe Launch certificationAdobe Data Collection certification