Marketing Manager

• Automate and scale the organic growth engine.
• Translate SEO and AEO strategy into automated workflows and content brief generation pipelines.
• Monitor LLM visibility and automate alerting and response workflows.
• Automate content brief generation using competitive gaps and AEO data.
• QA content outputs from AI content agents for accuracy and compliance.
• Define knowledge base inputs for organic growth agents.
• Extend systems thinking to other growth levers as the engine scales.
• Contribute to automating CRO content, onboarding copy, and localization workflows.
• Work closely with the organic growth strategy lead.
• Build and maintain the organic growth automation pipeline.

Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment

Growth Workflow Specialist, Organic Growth

Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment; Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow s…

• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing.
• Work directly with the build team to translate your workflow specs into working agent automations.
• QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it.
• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it.
• Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current.
• Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself.
• Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions.

Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing

Growth Workflow Specialist, Performance & Paid

Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing; Work directly with the build team to translate your workflow …

• Drive the strategy for lifecycle programs involving a mix of email, push, and in-app communications that drive engagement and desired outcomes.
• Help shape the formation of the lifecycle strategy for Consumer from a technology and marketing execution perspective, accountable for key metrics supporting revenue growth.
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
• Conduct data analysis of campaign results to optimize and create operational plans and manage spend.
• Execute thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement & retention throughout the customer lifecycle.
• Be a key stakeholder in growth across the company, keeping leadership updated on progress and working closely with the wider business to drive incremental value.
• Work closely with compliance, legal, and regional operations teams to remove blockers in marketing across priority geos, ensuring compliance with local regulators.

Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other …

Lifecycle Marketing Manager

Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty; Help shape …

• Own Kraken Consumer's global paid acquisition strategy across various growth channels.
• Manage acquisition budgets and capital allocation, optimising investment based on key metrics.
• Develop acquisition strategies for high-value customer segments, translating insights into actionable strategies.
• Build a world-class experimentation culture across various marketing aspects.
• Partner closely with multiple teams to optimise the customer journey from first touch to retention.
• Establish robust measurement frameworks to inform investment decisions.
• Lead and develop the Performance Marketing and Affiliate/KOL teams, ensuring best-in-class execution.
• Drive a culture of continuous optimisation through regular business reviews and data analysis.
• Identify new acquisition channels and technologies to accelerate global customer growth.

Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.

Director, Paid Marketing

Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.; Manage acquisition budgets and capital allocation, optimising …

• Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day.
• Raise brand quality across pods by building resources and creating conditions for others to do their best brand work.
• Develop and maintain visual identity standards across Payward's portfolio of brands, keeping them coherent as products grow and evolve.
• Define and document how our brand should behave across emerging surfaces, AI generated outputs, motion and new product categories.
• Collaborate with pod designers, marketers, and product partners to understand where the system is breaking down and fix it at the root.
• Translate complex concepts into clear, usable brand guidance that non-brand specialists can apply with confidence.
• Lead design reviews with a constructive, generative approach: your feedback opens doors, it doesn't close them.
• Stay ahead of how design tools (including AI) are changing creative practice, and shape how Payward's brand system adapts.

Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day.

Sr Brand Designer

Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day.; Raise brand quality across pods. Not by policing, but by showing the way. You build the resou…

• Partner closely with Field Marketing, GTM Pods, and Vertical Marketing to help develop our event strategy
• Own the event planning and execution for all major hosted events and summits
• Coordinate with external vendors to negotiate contracts, meet deadlines and deliverables, and manage budgets
• Build and manage outbound outreach sequences in Apollo to drive attendance with our target accounts
• Create opportunity overviews and clear instructions for our executive team in attendance
• Manage attendee engagement, meeting status, and follow-up actions before, during, and after events to drive impact and revenue
• Ensure timely collection of post-event reporting and follow-up activities from internal stakeholders within SLAs
• Track and analyze event ROI and key performance metrics, providing recommendations for continuous improvement.

Partner closely with Field Marketing, GTM Pods, and Vertical Marketing to help develop our event strategy

Senior Field Marketing Manager

Partner closely with Field Marketing, GTM Pods, and Vertical Marketing to help develop our event strategy; Own the event planning and execution for all major hosted events and summits

• Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
• Plan and manage events to drive demand, accelerate pipeline, and engage customers.
• Own program management, including event logistics, budget oversight, and vendor coordination.
• Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
• Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.
• Prioritize seller requests by expected revenue.
• Represent Baseten at industry events and build brand presence in-market.

Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.

Field Marketing Manager

Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.; Plan and manage events to drive demand, accelerate pipeline, and engage customers.

• Lead large-scale brand campaigns across digital, events, and out-of-home.
• Partner with engineering and product marketing on major product launches.
• Turn complex technical ideas into clear, compelling visual communication.
• Evolve the Baseten visual identity into a brand system that scales.
• Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
• Shape our employer brand and help define how new hires experience Baseten.
• Raise the bar for craft across every customer touchpoint.

Lead large-scale brand campaigns across digital, events, and out-of-home.

Brand Designer

Lead large-scale brand campaigns across digital, events, and out-of-home.; Partner with engineering and product marketing on major product launches.

• Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
• Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
• Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
• Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
• Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
• Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.

Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.; Design, prioritize, launch, and optimize lifecycle journeys…

• Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.
• Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
• Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
• Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
• Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
• Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.

Head of Lifecycle Marketing, Core Products

Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.; Manage, coach, and develop a team of Lifecycle Marketing Managers, es…

• Partner Storytelling & ContentDevelop compelling blog posts, white papers, solution briefs, and customer success stories highlighting the value of joint solutions.Translate technical integrations into clear, differentiated messaging for both technical and business audiences.
• Develop compelling blog posts, white papers, solution briefs, and customer success stories highlighting the value of joint solutions.
• Translate technical integrations into clear, differentiated messaging for both technical and business audiences.
• Enablement & TrainingBuild and deliver enablement programs to arm partner sales teams with the tools, messaging, and collateral they need to position and sell our solutions.Create sales playbooks and battlecards tailored to each partner’s ecosystem.
• Build and deliver enablement programs to arm partner sales teams with the tools, messaging, and collateral they need to position and sell our solutions.
• Create sales playbooks and battlecards tailored to each partner’s ecosystem.
• Joint Go-to-Market CampaignsPlan and execute co-marketing campaigns with partners, including webinars, events, solution launches, and demand-generation activities.Manage partner marketing calendars and ensure alignment with key product milestones.
• Plan and execute co-marketing campaigns with partners, including webinars, events, solution launches, and demand-generation activities.
• Manage partner marketing calendars and ensure alignment with key product milestones.
• Cross-Functional CollaborationWork closely with product marketing, product management, DevRel, and growth marketing, events and sales to align messaging and GTM initiatives.Serve as the marketing point-of-contact for the partnerships team.

Partnerships Product Marketing Manager

Partner Storytelling & Content; Develop compelling blog posts, white papers, solution briefs, and customer success stories highlighting the value of joint solutions.

Marketing Manager jobs in United States

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Lifecycle Marketing Manager

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Sr Brand Designer

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Field Marketing Manager

Brand Designer

Lifecycle Marketing Manager

Head of Lifecycle Marketing, Core Products

Partnerships Product Marketing Manager