Brand Designer

Baseten

Brand Designer leading large-scale brand campaigns for Baseten, which powers AI companies. Collaborating across marketing, product, and engineering to shape visual identity and employer brand.

Posted 7/6/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Lead large-scale brand campaigns across digital, events, and out-of-home.
Partner with engineering and product marketing on major product launches.
Turn complex technical ideas into clear, compelling visual communication.
Evolve the Baseten visual identity into a brand system that scales.
Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
Shape our employer brand and help define how new hires experience Baseten.
Raise the bar for craft across every customer touchpoint.

Requirements

What you’ll need

You have a portfolio of exceptional work with outstanding visual craft and attention to detail.
You care deeply about quality and sweat the details.
You communicate ideas clearly and thrive in collaborative environments.
You know when to build systems, not just execute on assets.
You default to ownership and are comfortable leading highly cross-functional projects from concept through launch.
You're excited by technical products and know how to make complex ideas feel consumable without oversimplifying them.
You thrive in a fast-moving environment with a high bar for quality.
You have strong opinions about design and can articulate why something works - and why it doesn't.
Bonus: Motion design and animation experience
Bonus: Experience designing for developers or highly technical audiences.

Benefits

Comp & perks

Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Visual CraftDesign SystemsTechnical Product CommunicationConcept DevelopmentProject Ownership

Soft Skills

CollaborationClear CommunicationQuality FocusArticulation of Design Opinions