Head of Lifecycle Marketing, Core Products

Upstart

Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.; Manage, coach, and develop a team of Lifecycle Marketing Managers, es…

Posted 6/30/2026Verified active Jul 25, 2026, 12:31 AMfull-timeRemote • United States • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrated expertise in leading lifecycle marketing strategies and managing teams to drive revenue growth through customer engagement and journey optimization. Proven ability to analyze performance metrics and communicate insights effectively to stakeholders, while leveraging advanced marketing technologies and data-driven decision-making.

Highest-signal resume keywords

Lifecycle Marketing StrategyTeam ManagementCustomer Journey OptimizationCross-Functional CollaborationPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer Journey MappingMarketing Automation PlatformsRevenue ForecastingFunnel Performance Analysis

Soft Skills

Team LeadershipCoachingCross-Functional CommunicationStrategic InfluenceAnalytical Thinking

Tools & Technologies

Customer Data PlatformsAI-Powered Marketing ToolsMarketing Automation Software

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2C MarketingFinancial ServicesRegulated IndustryCustomer Engagement Strategies

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.
Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

Requirements

What you’ll need

Bachelor's degree or equivalent practical experience.
10+ years of lifecycle marketing experience supporting B2C products.
3+ years of direct people management experience leading lifecycle marketing teams.
4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.
Knowledge of lifecycle marketing strategies for complex customer journeys or high-consideration consumer products.
Experience working in financial services or another highly regulated industry.
Experience using customer data platforms to build and activate audience segments.
Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance.
Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and develop high-performing teams.

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly 
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources