Lifecycle Marketing Manager

Upstart

Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.; Design, prioritize, launch, and optimize lifecycle journeys…

Posted 6/30/2026Verified active Jul 25, 2026, 12:31 AMfull-timeRemote • United States • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrated expertise in B2C lifecycle marketing with a focus on performance-driven strategies, campaign management, and cross-functional collaboration. Proficient in utilizing marketing automation platforms and analytics tools to optimize customer engagement and drive revenue growth.

Highest-signal resume keywords

B2C Lifecycle MarketingCampaign ManagementCross-Functional CollaborationPerformance AnalysisAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign OptimizationAnalytics ToolsMarketing Automation PlatformsAI-Powered Decisioning

Soft Skills

Strategic ThinkingCollaborationAnalytical SkillsCommunicationProblem Solving

Tools & Technologies

IterableBrazeSalesforce Marketing CloudAdobe CampaignHightouch

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Financial ServicesRegulated IndustryCustomer EngagementPerformance-Driven ProgramsLifecycle Strategies

Tech Stack

Tools & technologies

CloudSpark

About the role

Key responsibilities & impact

Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

Requirements

What you’ll need

Bachelor's degree or equivalent practical experience.
4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts.
Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.
Knowledge of lifecycle marketing strategies within financial services or another highly regulated industry.
Experience using customer data platforms such as Hightouch to build and activate audiences.
Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs.
Ability to develop experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency.
Skills in leveraging generative AI tools to accelerate campaign planning, quality assurance, analysis, and content development while applying appropriate human oversight.

Benefits

Comp & perks

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly 
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources