Marketing

• Define and drive regional business growth strategies, tailored to the diverse market maturity levels across Asia Pacific countries.
• Lead long-term portfolio planning and pipeline development in collaboration with global marketing and R&D.
• Identify high-opportunity market segments and create aggressive, localised strategies to capture share in Tier 1 cities and resource-limited rural areas.
• Navigate price-sensitive markets precisely by deploying value-based messaging, tiered product offerings, and economic impact tools.
• Develop cost-effective marketing models to reach underserved healthcare settings with limited clinical staffing and infrastructure.
• Champion innovative go-to-market approaches such as digital medical education, remote sales training, and public-private partnerships.
• Lead end-to-end new product launch planning, including customer segmentation, pricing, messaging, training, and competitive positioning.
• Ensure robust launch execution in high-priority markets like China, South Korea, Japan, and Southeast Asia, managing cross-functional coordination with sales, regulatory, and market access teams.
• Deliver deep competitive analysis, voice of customer research, and market trends reporting to shape strategic choices and counter competitor moves.
• Anticipate procurement, hospital tendering, and policy shifts that impact product uptake and proactively create mitigation strategies.
• Equip local commercial teams with high-impact sales tools, clinical messaging, and objection-handling assets.
• Lead dynamic regional training programs and embed marketing strategy at the field level through frequent in-market presence and joint customer visits.
• Work closely with regulatory and market access teams to accelerate approvals and secure favourable reimbursement, especially in restrictive or high-barrier markets.
• Contribute to health economics and outcomes research to support pricing and reimbursement negotiations.
• Build and maintain strong relationships with regional and local key opinion leaders (KOLs) to drive product endorsement, early adoption, and education.
• Partner with medical affairs on clinical evidence development, publications, and speaker programs.
• Act as a bridge between global strategy and region/local execution, translating high-level marketing direction into APAC-relevant programs.
• Influence country-level stakeholders and create alignment across complex, matrixed environments to ensure success.
• Perform other tasks as requested.

Senior Regional Manager, Strategic Marketing – APAC

• Support in the definition of the channel, region, brand and customer strategy planning mid to long-term.
• Ownership of the APAC GTR promotional slotting boards, working alongside all stakeholders in the construction and maintenance of these promotional plans.
• Striving to achieve best in class execution of all Campari touchpoints, within the region and channel.
• Define, implement and continuously refine the Off Trade Perfect Store model in the region with focus on the first ever pilot at Singapore Airport.
• Develop and manage agency network for the region.
• Managing trade marketing regional budget, briefing and coordinating key projects and tracking performance.
• consolidation and update of the promotional calendar for APAC with respective allocation of commercial and trade marketing budget.
• Analysis and reporting of activities according to pre-established KPI.
• collection and consolidation of all necessary info by key location (price, permanent visibility, listings, position on shelf).
• Coordinate and support the team to bring to life successful events.
• Coordinates the organization of TFWA trade show and other industry related events in the APAC region.
• input and alignment with the mid/long-term business unit plans.
• Formulate and execute a tight strategy to deliver to the plans.
• Eyes and ears on the ground for progress reports, additional opportunities and threats.
• manage the investments to build the brands and products within the channel and achieve long-term sustainability and a positive return on investment (where required).
• Provide solutions to overcome challenges. Thinking outside the box to deliver opportunities for future growth and add value to the business relationship.
• Support the Global Academy Coordinator acting as a link with the Regional Commercial Team ensuring in store excellence execution on the Perfect Store levers and coordinating local staff trainings.
• Actively support and provide inputs on 2027 APAC Brand plans as well as A&P Budget CCM 2027 forecast and preparation.

Regional Channel & Customer Marketing Manager, APAC

• Architect and design tailored 1:1 (bespoke), 1:few, and 1:many ABM frameworks specifically for highly regulated industries, including Public Sector, Defense, and Financial Services (FSI).
• Partner with Sales to map buying groups, technical influencers, and C-suite personas, designing personalized engagement paths for each.
• Build multi-channel account plans (digital, social, and offline) that align with regional GTM goals and long-term revenue targets.
• Collaborate with Product and Content teams to design high-value, account-specific messaging that addresses the unique pain points of strategic APAC prospects.
• Design and execute joint ABM activities where relevant with key partners to expand account reach.
• Partner with Sales teams to support account engagement and campaign follow-up.
• Prepare account-specific assets, messaging, and reports to support deal progression.
• Maintain constant feedback loops with Sales and Partnerships to refine account plans and optimize campaign performance.
• Execute high-velocity campaign activations designed to accelerate market entry, drive top-of-funnel demand, and establish a dominant brand presence in the region.
• Provide comprehensive field support to drive lead generation, brand awareness, and measurable market penetration across the APAC region.
• Lead on-the-ground execution for regional field events, ensuring premium brand representation, seamless logistics, and high-quality lead capture.
• Track ABM impact using metrics such as account penetration, pipeline velocity, and marketing-influenced revenue.
• Measure field success through executive meeting conversion rates and deal acceleration rather than just attendance volume.
• Manage CRM and marketing systems to ensure accurate attribution and high-quality account data.

Strategic Account Marketing Manager, APAC

• Define and own the comprehensive APAC demand marketing strategy, covering all segments from commercial to the region's largest enterprise accounts, and maximizing total pipeline by integrating deep Go-To-Market and sales development knowledge.
• Champion and operationalize an agentic, 'Human + AI' mindset, focusing on system-level process design, custom apps, and workflow automation to build the fastest, most leading-edge marketing organization in the industry and 10X team productivity.
• Own and execute the regional event strategy, including third-party events and hosted roadshows (such as Cloudflare Connect and Immerse), while actively driving community building and executive CXO engagement across the APAC region.
• Lead a high-performing team, acting as the primary liaison between APAC marketing functions, regional managers, and field sales while collaborating with Global Demand Gen and Campaigns and Partner teams (GSIs, Resellers) to amplify co-marketing motions.
• Partner with sales and product marketing to shape the regional message, converting insights into campaign assets and managing strategic target account marketing (ABM) approaches for high-value enterprise accounts.
• Discover and develop integrated marketing approaches that deliver disruptive growth, consistently analyzing campaign results to optimize for increased account engagement, spend effectiveness, and reporting insights back to the international organization.
• Shape the future of our regional marketing footprint by scaling, mentoring, and empowering a high-performing, diverse team dedicated to execution excellence.
• Drive fiscal excellence by overseeing the strategic distribution and forecasting of the APAC marketing budget, aligning resources directly with our highest-growth market opportunities.

Senior Director, Field Marketing – APAC

• Own the regional marketing strategy and execution plan for Southeast Asia and India; support plans for Australia, North Asia and the Middle East.
• Partner with APAC sales leadership to build quarterly marketing plans aligned to pipeline, revenue and account growth priorities.
• Adapt Solace's global campaigns into regionally relevant programs, tailoring messaging, channels and tactics for each market.
• Plan and execute full-funnel marketing programs across online and offline channels, including webinars, virtual and in-person events, ABM campaigns, email marketing, regional digital campaigns and partner-led activities.
• Drive lead generation, lead progression and mid-funnel conversion using data, intent signals, audience segmentation and relevant content assets.
• Measure program performance and optimise tactics to improve lead quality, conversion rates, pipeline contribution and ROI.
• Manage regional online & offline programs from planning and logistics through execution, follow-up, reporting and post-campaign optimisation.
• Own regional marketing budgets with accountability for ROI, cost-per-lead and pipeline impact.
• Build and execute co-marketing programs and co-branded content with key systems integrators, technology partners and regional channel partners.
• Work closely with regional sales teams to identify priority accounts, campaign needs and pipeline-building opportunities.
• Provide sales teams with relevant assets, campaign insights, automation support and follow-up recommendations.
• Communicate marketing performance, learning and next actions clearly to sales, partners and global marketing stakeholders.
• Use AI and AI-powered tools to improve marketing efficiency, audience targeting, personalisation, campaign execution and lead generation outcomes.
• Test, learn and scale practical AI use cases across the regional marketing function.
• Manage core marketing platforms and reporting tools, including Marketo, Salesforce, webinar platforms, analytics dashboards and campaign automation tools.
• Manage campaign reporting, performance dashboards, budget tracking and operational administration.
• Support regional customer advocacy, case study and reference activities in partnership with sales, customer marketing and global marketing.

Regional Marketing Manager – Asia Pacific, Middle East

• Work closely with multiple internal and external stakeholders, including startup program leads, cross-functional marketing teams, and internal partner alliances
• Collaborate to conceptualize and build tailored portfolios of programs and initiatives
• Plot and track execution, monitor investments, and ensure delivery against India's regional startup acquisition and growth targets
• Manage complex stakeholder and vendor relationships
• Drive operational excellence through unconventional marketing experiences (e.g., F2F events, social / digital campaigns, virtual events, customer references)

Experienced Analyst – Startup Marketing

• Architect the theater strategy by developing comprehensive marketing plans across regions, segments, and industries.
• Deliver theater growth plans by building differentiated strategies and scalable programs.
• Galvanize sales partnerships by serving as a trusted strategic advisor to Sales Leadership.
• Optimize outcomes by tracking lead flow and partnering with Sales Ops.
• Lead a geographically dispersed team, fostering a culture of high performance and continuous learning.

Head of Field Marketing, APAC

• Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
• Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
• Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
• Identify additional avenues to build community, KOL/Affiliates Management.
• Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
• Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
• Brainstorming and implementing online/offline event plans and concepts.
• Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.

Regional Marketing Specialist, South East Asia

• Respond promptly to customer inquiries via various channels, including email, chat, and phone.
• Provide exceptional assistance and guidance to customers regarding our products, services, and brand philosophy.
• Investigate and resolve customer issues with a proactive and solution-oriented approach.
• Collaborate with other teams to address complex customer concerns and ensure timely resolution.
• Develop a deep understanding of Blueprint Bryan Johnson's products, values, and mission to effectively communicate with customers.
• Collect customer feedback and insights to contribute to continuous improvement efforts within the company.
• Keep marketing timelines and tasks updated, ensuring deadlines are met.
• Organize and manage creative files, ensuring everything is easily accessible.

Customer, Marketing Coordinator

• Own execution and optimisation of demand generation and brand awareness within South East Asia and Korea.
• Deliver integrated field marketing plans tailored to specific regional markets and target verticals.
• Lead and execute field marketing activities, including trade shows, conferences, and user groups.
• Collaborate with the sales team to create marketing assets and campaigns that support sales efforts in the field.
• Align tightly with functional teams across campaigns, digital, ABM and customer marketing to strengthen qualified leads and pipeline opportunities.

Senior Field Marketing Manager

• Update of info on digital platforms
• Assist colleagues overseeing the websites and/ or other platforms/ databases with updates/ uploading of information
• Review the accuracy of uploads
• Check/ ensure that the materials online are up-to-date
• Update of product materials
• Support in updating monthly product materials – work with external vendors and checking that information has been correctly updated/ inserted.
• Support in preparation of events (proprietary as well as partners') – this may involve but is not limited to co-ordination of logistics, sourcing of venues as well as onsite support
• Support in Singapore office events where applicable

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