Channel Marketing Manager

Milestone PLM Solutions Private Limited

Channel Marketing Manager responsible for targeted co-marketing within APAC channel accounts. Collaborating with global teams and managing marketing efforts for business growth across the region.

Posted 7/15/2026full-timeSingapore • 🇸🇬 SingaporeMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in channel marketing strategies and execution, with a strong focus on B2B growth in a two-tier channel model. Proficient in marketing analytics and budget management to optimize performance and drive effective co-marketing initiatives.

Highest-signal resume keywords

Channel Marketing StrategyB2B Marketing ExperienceMarketing Analytics ProficiencyBudget ManagementCo-Marketing Demand Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Channel MarketingMarketing Plan DevelopmentPerformance Metrics AnalysisMarket Development Funds ManagementProject Management

Soft Skills

Team CollaborationInterpersonal CommunicationCross-Functional Relationship BuildingCultural Sensitivity

Tools & Technologies

Marketing Analytics ToolsPerformance Tracking Platforms

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

B2B MarketTwo-Tier Channel ModelTech IndustrySoftware Industry

About the role

Key responsibilities & impact

Responsible for delivering effectful and targeted co-marketing within selected channel accounts across the APAC region
Develop the channel marketing plans in alignment with the commercial growth targets and define measurable KPIs
Manage the channel marketing budget and relevant management of the channel market development funds
Execute tactics in accordance with the plans and seek to optimize performance with selected channel partners
Ensure key product, business, and partner program messages are received by the channel partners
Collaborate extensively with global and regional marketing teams as well as sales teams
Monitor and analyze key performance metrics across accounts to measure marketing effectiveness, providing insights for continuous improvement.

Requirements

What you’ll need

Bachelor’s degree (B.A.) in Marketing or related business field
Experienced B2B marketeer with demonstrated success in driving growth in a two-tier channel model
Extensive experience in channel marketing from larger corporations, including management of market development funds (MDF)
Experience from the tech and/or software industry
A team player with an intrinsic motive to help colleagues and go an extra mile to deliver on commitments
Skilled in developing and executing channel marketing plans addressing business objectives with the channel partner
Digital mindset and experience in delivering co-marketing demand generation programs
Proficiency in marketing analytics tools and platforms for tracking and reporting on performance
Analytical mindset with the ability to interpret data and metrics to inform decision-making and optimize marketing performance
Experienced in managing multiple projects and priorities in parallel, works efficiently to prioritize tasks, meet deadlines, and manage budgets and resources effectively
Excellent communication in English and interpersonal skills, with the ability to collaborate with cross-functional teams, build relationships and influence stakeholders
Experienced working across cultures and geographies.

Benefits

Comp & perks

Inclusive and unbiased recruitment process
Support network within a team of passionate marketeers