Senior Marketing Specialist

AVEVA

Senior Marketing Specialist executing integrated marketing strategies in SEA and India for AVEVA's industrial software. Strengthening brand presence and managing marketing pipeline with local campaigns.

Posted 6/13/2026full-timeSingapore • 🇸🇬 SingaporeSeniorWebsite

About the role

Key responsibilities & impact

Develop and own the end-to-end execution of the regional marketing plan, integrating brand, demand, and partner activities to generate qualified leads and accelerate pipeline from large-scale industry conferences to targeted roundtables and webinars
Localize and execute global campaigns ensuring relevance and maximum impact in SEA and India.
Manage the regional marketing budget, ensuring efficient allocation and a clear return on investment for all activities.
Track, analyze, and report on marketing-sourced pipeline, conversion rates, and campaign ROI, providing regular insights to sales and regional leadership.
Cultivate strategic alliances with key government bodies, industry associations, and academic institutions to boost AVEVA's influence and thought leadership.
Generate powerful, localized content in collaboration with customers and partners, including case studies, testimonials, and co-branded assets that build trust and showcase our expertise.
Localize and promote global content (reports, whitepapers, articles) to ensure it resonates with local market needs and cultural nuances.
Work closely with sales leadership and account teams to align marketing activities with key accounts and territory plans.
Act as the local brand guardian, ensuring all marketing outputs and communications adhere to AVEVA's global brand standards.

Requirements

What you’ll need

6+ years of B2B marketing experience, with a proven track record in demand generation and pipeline management within the technology/industrial software sector.
Strong understanding of the complex B2B sales cycle and experience working directly with sales teams to achieve shared revenue goals.
Exceptional project management skills with the ability to manage multiple campaigns and stakeholders in a fast-paced, matrixed environment.
Data-driven marketer, proficient in marketing automation (e.g., Marketo) and CRM (Salesforce) platforms, with experience in objective-driven reporting, analytics, and leveraging AI tools to optimize marketing performance and streamline project management.
Strong cultural awareness and experience marketing across the diverse SEA regions.
Familiarity with industrial software.
Experience in building industry relationships and hosting executive-level events like roundtables and panels.
Hands-on experience with Account-Based Marketing (ABM) strategies is a strong plus.

Benefits

Comp & perks

Parental leave
additional leaves including emergency leave, childcare leave and extended childcare leave
well-being support
flexible benefits
group insurances
car Allowances (depending on the role)
company’s gift

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationpipeline managementproject managementdata-driven marketingmarketing automationobjective-driven reportinganalyticsAccount-Based Marketinglocalization

Soft Skills

strategic alliancescultural awarenessstakeholder managementcommunicationcollaborationleadershipadaptabilityinsight generationcreativityproblem-solving