Regional Marketing Manager – Asia Pacific, Middle East

Solace

Regional Marketing Manager at Solace driving integrated demand generation across APAC and Middle East. Leading marketing efforts to enhance market presence and revenue impact.

Posted 5/29/2026full-timeSingapore • 🇸🇬 SingaporeSeniorLeadWebsite

About the role

Key responsibilities & impact

Own the regional marketing strategy and execution plan for Southeast Asia and India; support plans for Australia, North Asia and the Middle East.
Partner with APAC sales leadership to build quarterly marketing plans aligned to pipeline, revenue and account growth priorities.
Adapt Solace's global campaigns into regionally relevant programs, tailoring messaging, channels and tactics for each market.
Plan and execute full-funnel marketing programs across online and offline channels, including webinars, virtual and in-person events, ABM campaigns, email marketing, regional digital campaigns and partner-led activities.
Drive lead generation, lead progression and mid-funnel conversion using data, intent signals, audience segmentation and relevant content assets.
Measure program performance and optimise tactics to improve lead quality, conversion rates, pipeline contribution and ROI.
Manage regional online & offline programs from planning and logistics through execution, follow-up, reporting and post-campaign optimisation.
Own regional marketing budgets with accountability for ROI, cost-per-lead and pipeline impact.
Build and execute co-marketing programs and co-branded content with key systems integrators, technology partners and regional channel partners.
Work closely with regional sales teams to identify priority accounts, campaign needs and pipeline-building opportunities.
Provide sales teams with relevant assets, campaign insights, automation support and follow-up recommendations.
Communicate marketing performance, learning and next actions clearly to sales, partners and global marketing stakeholders.
Use AI and AI-powered tools to improve marketing efficiency, audience targeting, personalisation, campaign execution and lead generation outcomes.
Test, learn and scale practical AI use cases across the regional marketing function.
Manage core marketing platforms and reporting tools, including Marketo, Salesforce, webinar platforms, analytics dashboards and campaign automation tools.
Manage campaign reporting, performance dashboards, budget tracking and operational administration.
Support regional customer advocacy, case study and reference activities in partnership with sales, customer marketing and global marketing.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Management or a related field.
10+ years of hands-on B2B enterprise technology field marketing experience, ideally across multiple APAC markets.
Strong knowledge of Southeast Asia and India; working knowledge of Australia, North Asia (Japan, Korea, Hong Kong/Greater China) and the Middle East preferred.
Proven ability to own the full marketing program lifecycle: strategy, planning, execution, measurement and optimisation.
Strong digital and lead generation skills across webinars, virtual events, digital advertising, email marketing, online lead generation and ABM tactics.
Proficiency in Marketo and Salesforce essential; experience with AI tools, webinar platforms and analytics tools highly preferred.
Strong command of full-funnel B2B marketing metrics, including leads, MQLs, SQLs, pipeline, revenue, conversion rate and ROI.
Ability to localise global campaigns for diverse APAC markets while maintaining brand and campaign consistency.
Excellent project management, communication, stakeholder management and time management skills, with strong attention to detail.
Self-starter with the maturity, business acumen and confidence to operate independently across a complex, multi-geography remit.
Bilingual or multilingual capability preferred; English plus any regional Asian language is an advantage.
Singapore-based, with ability to travel regionally and internationally.

Benefits

Comp & perks

Work with brilliance – Our team is packed with some of the sharpest minds in the industry.
Balance matters – We believe work should fit into your life, not the other way around.
Hybrid-first – Flexibility is built into how we work, so everyone feels included and empowered.
Values-driven – We live and breathe our core values: craftsmanship, trust, courage, freedom, momentum, humility, and human experience.
Growth mindset – Our training programs are designed to help you level up, fast.
Customer Obsessed – We’re proud of our world-class customer lineup (we’re not shy about it).
Keep it fun – We’re social, we keep things simple, and we know how to have a good time.
Creative culture – We’ve got a great sense of humour and we make cool videos on topics like MITT and this (check them out!).

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Hard Skills & Tools

B2B marketinglead generationdigital marketingcampaign executionprogram measurementaudience segmentationmarketing strategyoptimisationfull-funnel marketinglocalisation

Soft Skills

project managementcommunicationstakeholder managementtime managementattention to detailself-starterbusiness acumenindependencematurityconfidence

Certifications

Bachelor's degree in MarketingBachelor's degree in Business Management