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Senior Manager, Regional Marketing, Electrophysiology
Johnson & JohnsonLead and execute regional marketing strategies for the EP portfolio across APAC. Collaborate with teams in healthcare innovation at Johnson & Johnson.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading regional marketing strategies and executing integrated campaigns tailored for APAC markets, with a strong focus on brand management and product launches in the healthcare and biopharma sectors.
Highest-signal resume keywords
Regional Marketing StrategyBrand ManagementProduct LaunchesMulti-Channel Campaign ExecutionCross-Functional Team Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyBrand PositioningMarket SegmentationCustomer Journey MappingCampaign Performance MeasurementROI AnalysisIntegrated Campaign DevelopmentChannel Strategy
Soft Skills
LeadershipCollaborationCommunicationGuidance
Certifications & Qualifications
Bachelor's Degree in MarketingMBA Preferred
Industry Keywords
HealthcareBiopharmaMedical DeviceRegulated IndustryKOL Engagement
About the role
Key responsibilities & impact- Lead and execute regional marketing strategies for the EP portfolio across APAC to drive brand awareness, adoption, and commercial performance
- Partner with cross-functional teams to tailor campaigns, enable field teams, and measure impact in market
- Act as the regional marketing lead for EP initiatives, ensuring alignment with global strategy while adapting to local market needs and regulations
- Provide expertise and guidance to country team in Australia / Japan towards successful launch of new products
- Collaborate with the ANZ / Japan marketing team to upskill talents with capabilities pertaining to future product launches
- Support external customer engagements with KOL’s in ANZ / Japan
- Translate global EP marketing strategy into APAC regional plans and local execution roadmaps
- Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns
- Lead market segmentation, customer journey mapping, and targeting for key APAC markets
- Drive multi-channel programs optimized for APAC markets
- Measure and report campaign performance and ROI
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Life Sciences, or related field (MBA preferred)
- 8+ years’ marketing experience, with at least 3–5 years in regional roles across APAC or large multi-country responsibilities
- Experience in healthcare/biopharma/medical device/related regulated industry strongly preferred
- Demonstrated track record in brand management, product launches, and multi-channel campaign execution
- Experience working with cross-functional teams and supporting local affiliates across multiple markets
Benefits
Comp & perks- Inclusive work environment
- Opportunities for professional development
- Health insurance
- Flexibility in remote work arrangements