Regional Channel & Customer Marketing Manager, APAC

Campari Group

GSTR Regional Channel & Customer Marketing Manager at Campari Group driving trade marketing initiatives in APAC. Overseeing execution and strategy for branding and customer engagement.

Posted 6/4/2026full-timeSingapore • 🇸🇬 SingaporeMid-LevelSeniorWebsite

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Hard Skills

trade marketingbrand activationcustomer marketingproject managementpromotional planningKPI analysisbudget managementBTL managementagency managementcustomer relations

Soft Skills

organizational skillsattention to detailcustomer orientationresults orientationinternational mindsetcreative thinkingproactive behaviorcommunication skillsinfluencing skillsteam coordination

Tools & Technologies

Microsoft Officepromotional calendarAPAC GTR promotional slotting boardstrade show organizationPerfect Store model

Industry Keywords

GTR channelspirits industryAPAC regiontrade marketing techniquesmulticultural environmentA&P budgetbusiness unit planslong-term sustainabilityevent managementcustomer insights

About the role

Key responsibilities & impact

Support in the definition of the channel, region, brand and customer strategy planning mid to long-term.
Ownership of the APAC GTR promotional slotting boards, working alongside all stakeholders in the construction and maintenance of these promotional plans.
Striving to achieve best in class execution of all Campari touchpoints, within the region and channel.
Define, implement and continuously refine the Off Trade Perfect Store model in the region with focus on the first ever pilot at Singapore Airport.
Develop and manage agency network for the region.
Managing trade marketing regional budget, briefing and coordinating key projects and tracking performance.
consolidation and update of the promotional calendar for APAC with respective allocation of commercial and trade marketing budget.
Analysis and reporting of activities according to pre-established KPI.
collection and consolidation of all necessary info by key location (price, permanent visibility, listings, position on shelf).
Coordinate and support the team to bring to life successful events.
Coordinates the organization of TFWA trade show and other industry related events in the APAC region.
input and alignment with the mid/long-term business unit plans.
Formulate and execute a tight strategy to deliver to the plans.
Eyes and ears on the ground for progress reports, additional opportunities and threats.
manage the investments to build the brands and products within the channel and achieve long-term sustainability and a positive return on investment (where required).
Provide solutions to overcome challenges. Thinking outside the box to deliver opportunities for future growth and add value to the business relationship.
Support the Global Academy Coordinator acting as a link with the Regional Commercial Team ensuring in store excellence execution on the Perfect Store levers and coordinating local staff trainings.
Actively support and provide inputs on 2027 APAC Brand plans as well as A&P Budget CCM 2027 forecast and preparation.

Requirements

What you’ll need

Minimum 5 years’ experience in Trade marketing, Brand Activation, Customer marketing
GTR Channel experience is mandatory
Spirits Industry experience is a strong plus
Majority APAC experience
Master of trade marketing techniques and tools (managing BTL, agencies and customer relations)
Project management and strong execution capabilities
Excellent organizational skills and attention to detail
Customer and results oriented
International mindset and ability to work in a multicultural environment
Innovative approach and creative thinking
Proactive and energizing behavior
Excellent communication and influencing skills
Fluent in English and business capable in Mandarin
Microsoft Office proficient.

Benefits

Comp & perks

Availability to travel internationally for up to 30-40% of time (both long and short distance trips).
60% + time in the office, 40% flexibility with working locations.