Senior Director, Field Marketing – APAC

Cloudflare

Senior Director of Field Marketing at Cloudflare leading marketing strategy and revenue generation across APAC region. Managing campaigns, team performance, and collaborating with global teams for regional success.

Posted 6/4/2026full-timeSingapore • 🇸🇬 SingaporeSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Define and own the comprehensive APAC demand marketing strategy, covering all segments from commercial to the region's largest enterprise accounts, and maximizing total pipeline by integrating deep Go-To-Market and sales development knowledge.
Champion and operationalize an agentic, 'Human + AI' mindset, focusing on system-level process design, custom apps, and workflow automation to build the fastest, most leading-edge marketing organization in the industry and 10X team productivity.
Own and execute the regional event strategy, including third-party events and hosted roadshows (such as Cloudflare Connect and Immerse), while actively driving community building and executive CXO engagement across the APAC region.
Lead a high-performing team, acting as the primary liaison between APAC marketing functions, regional managers, and field sales while collaborating with Global Demand Gen and Campaigns and Partner teams (GSIs, Resellers) to amplify co-marketing motions.
Partner with sales and product marketing to shape the regional message, converting insights into campaign assets and managing strategic target account marketing (ABM) approaches for high-value enterprise accounts.
Discover and develop integrated marketing approaches that deliver disruptive growth, consistently analyzing campaign results to optimize for increased account engagement, spend effectiveness, and reporting insights back to the international organization.
Shape the future of our regional marketing footprint by scaling, mentoring, and empowering a high-performing, diverse team dedicated to execution excellence.
Drive fiscal excellence by overseeing the strategic distribution and forecasting of the APAC marketing budget, aligning resources directly with our highest-growth market opportunities.

Requirements

What you’ll need

Demonstrated experience and success in B2B APAC marketing with extensive knowledge of the broader GTM team and multi-country dynamics.
Strong leadership qualities, with a proven track record of leading, scaling, and mentoring high-performing field marketing teams.
Deep understanding of demand, inbound, and account-based/target account marketing (ABM) strategies.
Experience in leveraging generative AI tools, custom applications, and automated workflows for marketing orchestration and content velocity.
Highly self-motivated, organized, and possess excellent quantitative skills to make data-driven decisions and reports.
Excellent writing and presentation skills to effectively communicate with international executive stakeholders.

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand marketingaccount-based marketingcampaign managementdata analysismarketing strategyworkflow automationcontent velocityprocess designevent strategy

Soft Skills

leadershipmentoringorganizationself-motivationcommunicationcollaborationquantitative skillsteam buildingexecutive engagementstrategic thinking