Strategic Account Marketing Manager, APAC

Mistral AI

Strategic Account Marketing Manager executing ABM campaigns across APAC for a leading AI company. Collaborating cross-functionally to enhance account engagement and drive pipeline growth.

Posted 6/4/2026full-timeSingapore • 🇸🇬 SingaporeMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Architect and design tailored 1:1 (bespoke), 1:few, and 1:many ABM frameworks specifically for highly regulated industries, including Public Sector, Defense, and Financial Services (FSI).
Partner with Sales to map buying groups, technical influencers, and C-suite personas, designing personalized engagement paths for each.
Build multi-channel account plans (digital, social, and offline) that align with regional GTM goals and long-term revenue targets.
Collaborate with Product and Content teams to design high-value, account-specific messaging that addresses the unique pain points of strategic APAC prospects.
Design and execute joint ABM activities where relevant with key partners to expand account reach.
Partner with Sales teams to support account engagement and campaign follow-up.
Prepare account-specific assets, messaging, and reports to support deal progression.
Maintain constant feedback loops with Sales and Partnerships to refine account plans and optimize campaign performance.
Execute high-velocity campaign activations designed to accelerate market entry, drive top-of-funnel demand, and establish a dominant brand presence in the region.
Provide comprehensive field support to drive lead generation, brand awareness, and measurable market penetration across the APAC region.
Lead on-the-ground execution for regional field events, ensuring premium brand representation, seamless logistics, and high-quality lead capture.
Track ABM impact using metrics such as account penetration, pipeline velocity, and marketing-influenced revenue.
Measure field success through executive meeting conversion rates and deal acceleration rather than just attendance volume.
Manage CRM and marketing systems to ensure accurate attribution and high-quality account data.

Requirements

What you’ll need

5+ years of B2B marketing experience, with exposure to ABM or demand marketing.
Experience supporting enterprise or strategic accounts in B2B environments.
Strong execution skills with attention to detail and follow-through.
Comfortable working cross-functionally with Sales and marketing stakeholders.
Analytical mindset with the ability to track and report campaign performance.
Strong written and verbal communication skills.
Curious about AI, enterprise technology, or SaaS, and eager to learn.
Able to operate in a fast-paced, high-growth environment.
Experience in AI, cloud, SaaS, or deep tech is a plus.
Marketing experience within the APAC region.
Willingness to travel as required

Benefits

Comp & perks

💰 Competitive cash salary and equity
🥕 Food : Monthly lunch allowence
🥎 Sport : Monthly contribution to a Gym pass subscription
🚴 Transportation : Monthly contribution to a mobility pass
🧑‍⚕ Health : Full health insurance for you and your family
🍼 Parental : Generous parental leave policy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ABM frameworksB2B marketingcampaign performance trackingaccount-specific messaginglead generationpipeline velocitymarketing-influenced revenueaccount penetrationmulti-channel account plansfield event execution

Soft Skills

execution skillsattention to detailcross-functional collaborationanalytical mindsetstrong communication skillscuriosityadaptabilityfollow-throughteam collaborationproblem-solving