Senior Regional Manager, Strategic Marketing – APAC

Teleflex

Senior Regional Manager driving strategic marketing initiatives across the APAC region for Teleflex. Overseeing market growth, product launches, and cross-functional collaboration.

Posted 6/4/2026full-timeSingapore • 🇸🇬 SingaporeSeniorWebsite

About the role

Key responsibilities & impact

Define and drive regional business growth strategies, tailored to the diverse market maturity levels across Asia Pacific countries.
Lead long-term portfolio planning and pipeline development in collaboration with global marketing and R&D.
Identify high-opportunity market segments and create aggressive, localised strategies to capture share in Tier 1 cities and resource-limited rural areas.
Navigate price-sensitive markets precisely by deploying value-based messaging, tiered product offerings, and economic impact tools.
Develop cost-effective marketing models to reach underserved healthcare settings with limited clinical staffing and infrastructure.
Champion innovative go-to-market approaches such as digital medical education, remote sales training, and public-private partnerships.
Lead end-to-end new product launch planning, including customer segmentation, pricing, messaging, training, and competitive positioning.
Ensure robust launch execution in high-priority markets like China, South Korea, Japan, and Southeast Asia, managing cross-functional coordination with sales, regulatory, and market access teams.
Deliver deep competitive analysis, voice of customer research, and market trends reporting to shape strategic choices and counter competitor moves.
Anticipate procurement, hospital tendering, and policy shifts that impact product uptake and proactively create mitigation strategies.
Equip local commercial teams with high-impact sales tools, clinical messaging, and objection-handling assets.
Lead dynamic regional training programs and embed marketing strategy at the field level through frequent in-market presence and joint customer visits.
Work closely with regulatory and market access teams to accelerate approvals and secure favourable reimbursement, especially in restrictive or high-barrier markets.
Contribute to health economics and outcomes research to support pricing and reimbursement negotiations.
Build and maintain strong relationships with regional and local key opinion leaders (KOLs) to drive product endorsement, early adoption, and education.
Partner with medical affairs on clinical evidence development, publications, and speaker programs.
Act as a bridge between global strategy and region/local execution, translating high-level marketing direction into APAC-relevant programs.
Influence country-level stakeholders and create alignment across complex, matrixed environments to ensure success.
Perform other tasks as requested.

Requirements

What you’ll need

Bachelor’s degree in Biomedical Engineering, Marketing, Business, Life Sciences, or a related field; MBA preferred
10+ years of experience in regional sales and marketing within medical devices, diagnostics, or healthcare, with a minimum of 5 years of experience in Asia Pacific. Medical devices in Vascular and Emergency Medicine are preferred.
Fluent in English, additional APAC language desirable
Experience working in a matrix, multicultural environment
Demonstrated successes with a solid understanding of regional healthcare dynamics
Proven expertise in new product launches, market access, and commercial growth in complex regulatory and economic environments
Strong ability to lead without authority, manage cross-functional teams, and influence stakeholders across borders

Benefits

Comp & perks

Deliver results by adopting a flexible, innovative, and compliant approach.
Contribute to our collaborative, respectful, transparent, ethical, efficient, high achieving, and fun culture!
Willing to travel up to 50% across the region

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

regional business growth strategiesportfolio planningpipeline developmentmarket segmentationcompetitive analysishealth economicsoutcomes researchnew product launchespricing strategiesmarket access

Soft Skills

leadershipcross-functional coordinationinfluence stakeholdersrelationship buildingtraining and developmentcommunicationstrategic thinkingproblem-solvingadaptabilitycollaboration

Certifications

Bachelor’s degree in Biomedical EngineeringBachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Life SciencesMBA