Growth Marketing

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
• Coordinates and influences complex, multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Marketing Lead – Home Lending Retail Growth

• Leading the strategy, execution, and optimization of Restaurant365’s paid media and digital advertising initiatives across all key channels.
• Driving full-funnel performance marketing efforts—from demand creation to conversion optimization.
• Shaping the go-to-market strategy across segments.
• Representing an elevation in scope from tactical campaign execution to end-to-end ownership, cross-functional leadership, and measurable revenue contribution.
• Serving as the hands-on lead for all paid advertising efforts and designed for high-impact individual contribution with strategic ownership.
• Potentially evolving into a player-coach function as the paid media team expands.

Senior Growth Marketing Engineer

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Lead, coach, and develop a team of full-cycle Account Executives
• Partner closely with the outbound sales leader
• Coach AEs on prioritizing leads and opportunities
• Drive best-in-class pipeline management practices
• Develop AEs ability to run strong discovery
• Coach and inspect deals on negotiation strategy
• Instill structured deal management habits
• Drive a metrics-led operating cadence
• Leverage data, AI, and sales tools to improve account research
• Maintain high standards of CRM hygiene

Sales Manager – SME & Growth

• Own and drive lifecycle contribution to returning student bookings and retention growth.
• Develop and execute lifecycle strategies across various customer interactions.
• Partner with Product to understand customer behavior and improve experiences.
• Collaborate with Product and Marketing for effective bundles and offers.
• Identify creative ways to increase repeat purchases across offerings.
• Build and scale lifecycle programs using automation and AI.
• Analyze performance, test new strategies, and optimize for growth.

Director, Lifecycle Growth & Retention

• Design and run growth experiments across channels — paid, organic, email, and referral
• Analyze user acquisition funnels and identify drop-off points
• Optimize landing pages, CTAs, and user flows for conversion
• Manage referral programs and virality loops
• Collaborate with content, social, and paid teams to coordinate growth pushes
• Build and maintain dashboards tracking key growth metrics — CAC, LTV, retention, and activation
• Report on experiment results and scale what works

Growth Marketing Specialist

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Head of SMB Growth Marketing

• Lead the creation, improvement, and implementation of innovative sales strategies to drive ChemTreat’s position
• Focus on acquiring new customers while also managing business won
• Provide analysis of markets, trends, competition, portfolios, technologies, and revenues.
• Increase sales and profits by meeting assigned targets for profitable sales volume and margin dollars
• Develop key relationships with customers through identifying and engaging key decision makers
• Prospect and cold call generation of new customers
• Create and present effective proposals to prospective customers

Senior Sales Leader – Growth Driver, Data Center

• Help develop and execute external marketing strategies that increase awareness, registrations, and audience growth across Camps.
• Lead registration campaigns, launch timelines, and promotional efforts across all Camps experiences.
• Oversee paid advertising strategy and campaign coordination across platforms including Meta, YouTube, Google, and other digital channels.
• Manage campaign budgets, audience targeting, and overall marketing performance to help strengthen growth efforts.
• Coordinate launch messaging, speaker announcements, communication rhythms, and promotional sequencing.
• Oversee external communication efforts across social media, email campaigns, websites, and other audience-facing platforms.
• Help ensure all communication and campaigns reflect the voice, identity, and emotional experience of Camps.
• Partner with the Camps Storytelling Creator to coordinate storytelling, content strategy, and campaign messaging.
• Build repeatable workflows and communication processes that support sustainable growth and consistent campaign execution.

Camps Marketing and Growth Manager

• Architect our AI-powered GTM infrastructure: You'll design and build the systems — workflows, agents, data pipelines, enrichment layers, internal tools — that let Marketing, Sales, and Rev Ops operate at a scale that would otherwise require 2–3x the headcount.
• Own pipeline growth end-to-end: You'll take ownership of the growth funnel and define how we scale demand at our next stage, from top-of-funnel experimentation through pipeline acceleration.
• Boost offline growth: Big opportunities exist from offline engagements in the ecommerce world. Identify, build, and execute those opportunities, particularly with up-market and higher ACV opps from our ICP.
• Set the bar for creative experimentation: You'll lead ongoing testing across channels, messages, and motions, bringing scrappy startup energy and turning winning experiments into scalable, systematized growth engines.
• Use AI Systems to 10x our output: You'll be at the forefront of AI-driven marketing and GTM, deploying internal and external-facing tools that multiply the productivity of the entire GTM org — not just your own workstreams.
• Strengthen the connection between Marketing, Sales, and Rev Ops: You'll ensure marketing efforts translate into high-quality, measurable pipeline by partnering closely with Sales and Rev Ops and by building the connective tissue — attribution, handoffs, signal routing — that makes the org feel like one team.
• Lay the foundation for GTM operational excellence: You'll bring structure, clarity, and consistency to our growth motion, building systems that scale with us and setting playbooks others on the team can run.

Growth Marketer

• Lead the digital growth and e commerce strategy, with a clear roadmap tied to revenue, conversion, and customer experience outcomes
• Own the vision and evolution of our digital platforms, including website, portals, and e commerce capabilities
• Develop and optimize end to end customer journeys, using data and insights to improve engagement, conversion, and retention
• Partner with Sales and Marketing to ensure digital platforms support commercial workflows, content strategy, and channel needs
• Establish and track KPIs; continuously test, learn, and optimize performance
• Build business cases for new digital capabilities and manage execution with cross functional teams
• Lead and develop a small team and external partners focused on digital experience and growth
• Monitor industry trends and emerging technologies to inform future digital investments

Director of Digital Growth

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
• Support partner marketing initiatives with government platform and services partners
• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
• Drive best practices in marketing automation, segmentation, and ABM workflows
• Mentor and guide other marketing team members as the function continues to scale.

Senior Growth Marketing Manager

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Establishes and maintains a clear operating framework for Amazon execution, including weekly, monthly, and quarterly workflows
• Defines KPIs, reporting standards, and documentation that create clarity and accountability
• Leads transition planning from agency-dependent execution to a scalable in-house model
• Owns the full Amazon performance narrative across the catalog
• Maintains deep understanding of what is happening, why it is happening, and what actions are required
• Identifies trends, risks, and opportunities through regular analysis
• Identifies keywords and ranking opportunities that justify investment
• Manages the relationship between advertising spend, organic rank, and long-term revenue capture
• Oversees frontend and backend keyword optimization
• Provides strategic oversight of Amazon advertising performance
• Owns promotional strategy as a performance driver
• Owns Amazon-side execution of new product launches
• Communicates clearly with executives and cross-functional partners

Manager – Growth & Performance

• Own senior-level relationships across a portfolio of strategic clients, serving as a trusted advisor on growth strategy, digital transformation, customer experience, data/MarTech, and go-to-market optimization.
• Diagnose & design solutions: connect enterprise goals to customer journeys, omnichannel content, accessibility/compliance, analytics, and performance marketing.
• Conduct market, customer, and competitive analyses to diagnose business challenges, identify growth opportunities, and develop actionable strategic recommendations.
• Lead initiatives to grow Primacy’s vertical practices and increase revenue.
• Partner with executive leadership and Business Development teams to develop strategic recommendations, and take strategy leadership roles in presales engagements.
• Set excellence standards for the industries’ portfolios (quality, content throughput, client satisfaction) and lead reviews/retrospectives.
• Codify and scale knowledge: build playbooks (e.g., college, bank, manufacturing company, provider experience, payer member journeys, biopharma HCP engagement, annuities, insurance), case studies, and enablement materials.
• Stay ahead of industry trends, emerging technologies, customer behavior shifts, and digital innovation opportunities to continuously evolve client recommendations and agency capabilities.
• Represent Primacy externally through industry events, speaking engagements, roundtables, published content, and strategic partnerships.

Digital Growth Strategist

• lead, deliver and leverage analytics to unlock strategic pricing value
• create and execute advanced pricing analytics and models
• build and develop cross functional relationships
• create hypotheses that will enable revenue growth over a 3-5 year horizon
• lead portions of cross functional workshops to share hypotheses and opportunities
• lead the creation of execution plans and selling stories
• collaborate with RGM team leadership team to strategically influence across the organization
• lead the development and implementation of advanced analytical tools
• identify key areas of opportunity for stakeholder management

Lead, Revenue Growth Management

• Maintain Distributor and Retailer customer planners and trade promotions
• Evaluate proposed trade promotions against approved trade guidelines and strategy
• Assist in volume planning trouble-shooting with the Sales and Broker teams
• Assist Manager with trade accruals process
• Maintain and communicate customer pricing documents
• Calculate or review customer specific trade claims
• Assist brokers with resolving pending trade claims within the Telus system
• Actively work to identify improvement opportunities to current processes within role

Analyst, Revenue Growth Management

• Lead and support full lifecycle capture activities, with immediate responsibility for select opportunities from identification through award
• Contribute to and help drive win strategy development and execution for federal pursuits (DoD, DLA, federal civilian)
• Lead and support solutioning efforts, translating technical capabilities into compelling, mission-focused approaches
• Engage directly with government stakeholders to support mission understanding and early opportunity shaping
• Build and help mature pipeline, supporting prioritization of high-value, high-probability opportunities
• Coordinate cross-functional teams (technical, pricing, contracts, proposal) to develop compliant, competitive bids
• Support competitive analysis, black hats, and win theme development
• Contribute directly to proposal writing, reviewing, and refining technical and management volumes
• Execute capture activities with discipline, contributing to artifacts, gates, and overall process improvement

Capture & Growth Lead

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems.
• Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines.
• Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels.
• Shape how to acquire customers and build a scalable growth system.
• Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation.
• Establish scalable testing infrastructure and best practices across growth channels.

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