Digital Marketing

• The Digital Marketing Performance Manager is responsible for leading the measurement, analysis, and optimization of marketing performance across SHI’s digital channels, including paid media, email, web, and events.
• This role partners across Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks, performance benchmarks, and actionable insights that improve campaign effectiveness, support investment decisions, and strengthen marketing’s contribution to pipeline and revenue.
• Operate as an individual contributor in a highly matrixed environment, helping advance SHI’s marketing measurement capabilities, reporting consistency, and cross-channel visibility.
• Lead the development, implementation, and continuous improvement of marketing performance measurement frameworks across digital channels.
• Evaluate performance across key metrics including pipeline creation, conversion rates, return on investment (ROI), and funnel health, translating findings into actionable recommendations.
• Contribute to the evolution of a unified marketing reporting environment and support the advancement of a shared source of truth for marketing performance data through collaboration with the Marketing Analytics team and participation in data integration efforts across marketing automation, CRM, and business intelligence platforms.

Digital Marketing Performance Manager

• Execute digital marketing tasks on platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, and other similar platforms
• Gather, report, and analyze marketing performance data
• Effectively create and manage email marketing programs, create and publish landing pages, website updates, and other digital marketing execution
• Implement A/B testing (landing pages, emails, and CTA’s)
• Work with the other marketing teams, such as visual, content, and website developers, as needed, to support client needs for task execution
• Coordinate with assigned clients to implement HTML/CSS website edits
• Create and optimize paid media programs through technologies such as Google Ads and LinkedIn Ads
• Consistently achieve or exceed the monthly target(s) established by the supervisor
• Retain training and direction from management
• Adhere to company policies and values
• Work effectively in a collaborative work environment and professionally represent EBQ to clients
• Performs other duties as assigned

Digital Marketing Specialist

• Execute digital marketing campaigns to drive growth
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties
• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration
• Regularly review and understand campaign performance in order to optimize and make strategic decisions
• Understand how to uncover insights and leverage data to prioritize client messaging

Senior Consumer Deposits Digital Marketing Specialist

• Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities
• Design measurement frameworks and learning agendas that align with business strategies and marketing objectives
• Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels
• Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)
• Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities
• Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels
• Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences
• Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)
• Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker
• Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams
• Present strategic recommendations that drive action and influence stakeholder decisions
• Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)
• Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights
• Manage multiple concurrent analytical projects ensuring timely, high-quality delivery
• Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights (20%)

Senior Data Analyst – Marketing Analytics, Digital Insights

• Work closely with Team Lead to provide a transparent and seamless experience for clients throughout all aspects of the Client Experience
• Audit digital accounts for anomalies including, ensure best practices are being leveraged in digital accounts, compare performance to benchmarks, perform basic optimizations to ensure customer success
• Run analyses to highlight performance improvements
• Support monthly recurring work across all accounts, including mid-month pacing and performance checks, Facebook adjustments and video campaign adjustments
• Maintain constant communication with internal teams on account status and current work-in-progress deliverables
• Answer client questions and resolve issues in a timely manner
• Know clients markets, goals, and how to track progress on a daily, weekly, and monthly basis
• Develop and maintain a working knowledge of the automotive industry, company culture, products/services, and strategic communication planning

Digital Marketing Analyst

• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar.
• Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar.
• Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
• Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish.
• Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do.
• Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly.
• Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
• Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift.
• Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

Digital & Field Events Marketer

Digital & Field Events Marketing Manager

• Reporting to the Director of Growth Marketing, you’ll manage and optimize integrated paid media campaigns focused on lead generation, pipeline growth, and customer acquisition across multiple Mixed Use business units.
• Build, launch, and optimize multi-channel paid media campaigns across: PPC / SEM, LinkedIn Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, Display & Programmatic Advertising, Affiliate Marketing, Review Platforms & Third-Party Publications.
• Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization.
• Develop audience segmentation and retargeting strategies to improve conversion performance.
• Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution.
• Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution.
• Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting.
• Build campaign forecasts and performance projections.
• Present insights, recommendations, and performance updates to marketing stakeholders.

Digital Marketing Manager

• lead the overhaul of Cisco’s careers site, translating complex requirements into high-quality visual designs
• enhance the candidate journey by mapping user flows and defining logical site structures
• apply our new talent brand creative across a variety of touchpoints
• partner with the Cisco Brand team
• serve as the internal expert for our Phenom CMS
• proactively identify and implement AI-enhanced technologies
• build, maintain, and evolve web pages and job descriptions pages
• act as the primary technical resource for the Careers site
• review and audit competitor sites and refine the candidate experience
• use Figma and Adobe Creative Suite to create and adapt digital assets
• monitor uptime, page speed, and crawlability
• re-design our approach to email along the hiring journey
• build and maintain dashboards that track website, email, and marketing channel performance
• advance our careers site functionality including an enhanced search experience and AI chat bot
• prioritize digital accessibility (#a11y) across all touch points.

Digital Marketing Designer, Talent Brand

• Maybe you're a content strategist who knows how to build engagement.
• Maybe you're a social maven who can grow an audience from zero.
• Maybe you're an email growth obsessive who gets excited about segmentation.
• You'll work closely with the VP of Marketing and across teams including Creative, Product, and Sales, with real ownership over the channels that matter most.
• Manage and grow Plugable's presence across LinkedIn, YouTube, Reddit, and more.
• Own our email marketing program end-to-end — campaigns, automated flows, list health, and segmentation.
• Partner with Product to translate technical specs into content that engages real people.
• Manage video distribution across YouTube, Shorts, and social — monitor performance and feed insights back to the team.
• Support our Shopify storefront — updating landing pages and on-site promotional elements to support campaigns and launches.

Digital Marketing, Content Specialist

• responsible for supporting the production, optimization, publishing, and maintenance of high-quality digital content across multiple CMS platforms
• builds and publishes responsive digital experiences using structured content, reusable templates, and component-based authoring practices
• utilizes working knowledge and expertise to ensure online content supports brand standards, web style guidelines, accessibility (WCAG), SEO/GEO/AIO best practices, analytics requirements, and legal/compliance standards
• supports personalization strategies and audience-targeted experiences using platforms such as Adobe Target and Amplitude
• executes and supports A/B testing and optimization initiatives using Amplitude Experimentation and related analytics tools
• collaborates cross-functionally with developers, UX/design, SEO/GEO/AIO, analytics, legal/compliance, and marketing stakeholders to deliver scalable digital experiences
• performs a wide range of support functions to assist in departmental processes
• follows clearly defined procedures to complete daily tasks and responsibilities
• uses existing procedures to solve straightforward problems without the consistent need to exercise discretion
• uses basic communication skills to address internal and/or external clients and/or team members
• individual contributor working under direct supervision with limited autonomy

Senior Digital Marketing Specialist, Personalization

• Build, manage, and scale paid search campaigns across Google Ads and beyond.
• Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals.
• Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance at all times.
• Produce clear, actionable weekly performance reports for leadership.
• Make strategic recommendations on keyword expansion and budget prioritization.
• Execute and manage paid social media campaigns that drive qualified traffic and conversions.
• Stay ahead of platform trends and algorithm changes to keep our campaigns competitive.
• Manage individual and team projects with a high degree of ownership and accountability.
• Collaborate with leadership on long-term brand strategy and positioning.
• Build and maintain relationships with vendors while staying current on the latest in paid advertising.

• Own the digital marketing strategy across paid search, paid social, email, SMS, local SEO, AEO, website conversion optimization, and emerging digital channels.
• Develop and execute channel-specific growth strategies that support member acquisition, engagement, brand awareness, new studio openings, and franchise development objectives.
• Partner with the Vice President of Marketing to establish digital performance goals, identify growth opportunities, and provide recommendations regarding media investment allocation across channels.
• Own the systemwide social media strategy, establishing channel objectives, content frameworks, platform best practices, and performance expectations while providing strategic oversight of social media execution across all channels.
• Oversee influencer and creator partnership strategy that expands brand visibility and manage high-level partnerships to drive brand visibility and audience growth.
• Oversee the strategic management of Google Business Profiles, Yext, and local search visibility initiatives to strengthen digital presence across all studio locations.
• Evaluate emerging digital platforms, technologies, and channel opportunities to ensure BODYBAR remains competitive in a rapidly evolving digital landscape.
• Oversee paid media strategy and performance across Google Ads, Meta advertising platforms, and future digital acquisition channels.
• Lead website and digital performance optimization, establishing testing frameworks across landing pages, campaigns, and user journeys to improve conversion, user experience and engagement, and acquisition efficiency.
• Own the strategic direction of national email and SMS marketing initiatives, ensuring alignment with campaign objectives, engagement goals, and overall marketing priorities.
• Oversee digital engagement and loyalty-related marketing initiatives within customer engagement and point of sale platforms , including conversation tracking, customer engagement opportunities, and system integrations.
• Ensure seamless integration and performance across digital marketing platforms, customer data systems, reporting tools, and third-party technologies.
• Establish and oversee digital marketing measurement frameworks that define clear objectives, success metrics, attribution models, and performance expectations across all digital channels.
• Own systemwide digital reporting and performance analytics, synthesizing data from internal platforms, agency partners, website analytics, paid media, CRM systems, and marketing technologies into executive-level insights and recommendations for leadership.
• Monitor and analyze website, search, social, email, SMS, and paid media performance to identify trends, opportunities, and areas for improvement.
• Develop forecasting models, performance projections, and channel recommendations to support strategic planning and business decision-making.
• Lead recurring performance reviews with internal stakeholders, agency partners, and franchisees (as necessary) to drive accountability, optimization, and continuous improvement.
• Foster an energetic and positive culture of accountability, continuous improvement, and data-driven decision-making within assigned marketing functions.
• Oversee the Marketing Manager to align digital distribution strategies with campaign messaging, creative direction, and brand objectives.
• Collaborate with Operations, Learning and Development, Franchise Development, and Retail/Procurement partners to ensure digital marketing initiatives support broader organizational goals.
• Serve as the primary internal resource for digital marketing performance insights, strategic recommendations, channel expertise, and performance analysis that inform broader marketing and business decisions.
• Manage relationships with digital marketing agencies and external partners, including onboarding, offboarding, performance evaluation, and ongoing collaboration.
• Present digital marketing strategies, performance updates, and optimization recommendations to leadership as needed.

Director of Digital Marketing

• Develop and lead Paid Digital program
• Responsible for all Newrez DTC Paid Digital strategies across current and new platforms and publishers, including but not limited to search, social, display, programmatic, other emerging platforms (e.g., AI-powered)
• Develop and lead a profitable customer growth strategy, across customer expansion (cross-sell, recapture) and prospect acquisition goals.
• Effectively activate on Brand campaign plans, and support additional organization priorities as needed, e.g., Recruiting, Joint Venture, Retail, and Correspondent businesses
• Drive Paid Digital-related martech, vendor, and measurement strategy
• Be an informed and active voice in identifying the right martech stack to drive paid digital scale and impact.
• Help identify, select, and lead vendor and agency partnerships to deliver on program outcomes.
• Develop sound, insights-driven GTM and expansion strategies that leverage actionable experimental test design to inform reliable measurement.

Senior Director – Paid Digital Marketing

• Act as an AI and tech evangelist for the organization, and a beacon of modern digital marketing best practice.
• Become a vocal contributor to the future of the Newrez martech stack and go-to-market approaches.
• Identify and communicate digital marketing opportunities through a customer-first, data-driven lens – translating insights into narratives that earn leadership and partner buy-in.
• Build and develop relationships across the organization – including Digital Marketing and the larger Commercial organization, Digital Product, Originations – to diagnose business needs that can be addressed through new and evolved digital marketing approaches.
• Key areas of opportunity include SEO/AEO/GEO, Paid Digital, and CRO.
• Evaluate and prioritize opportunities to create an actionable roadmap of meaningful initiatives; Develop business cases and establish success metrics to gain cross-functional support.
• Develop a measurement and experimentation framework to measure success – and balance quick wins with long-term big bets to maximize resources and outcomes.
• Directly lead select roadmap initiatives, while partnering cross-functionally on others.
• Monitor performance, surface insights, risks, and recommendations to improve outcomes.

Senior Director – Digital Marketing Innovation

• Responsible for executing and optimizing Gandy Ink’s digital marketing initiatives through website management, SEO, AEO, paid digital advertising, and performance analytics.
• Manage and maintain website content, including creating, editing, and updating web pages and landing pages.
• Execute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiences.
• Conduct keyword, topic, and content research to identify opportunities for organic growth.
• Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements.
• Manage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platforms.
• Monitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysis.
• Track, analyze, and report on key digital marketing performance indicators.
• Develop and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunities.
• Monitor website performance and identify opportunities to improve user experience, lead generation, and conversion rates.
• Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channels.
• Support strategic growth initiatives through data-driven recommendations and execution.
• Stay current on digital marketing trends, search engine updates, AI search developments, advertising platforms, and industry best practices.
• Other duties as assigned.

• Participate in the creation of the strategy, design, and execution of customer lifecycle programs.
• Focus on marketing automation, CRM integration, data-driven personalization, and AI-enabled engagement.
• Build scalable lifecycle frameworks that drive demand generation and improve conversion rates.
• Ensure seamless integration between marketing automation platforms, Salesforce CRM, website behavior, and analytics systems.
• Enable predictive insights and continuous optimization.
• Design and implement end-to-end lifecycle marketing strategies across the full customer journey.
• Develop and optimize lead nurturing programs and drip campaigns.
• Monitor and analyze lifecycle performance including engagement and conversion rates.

Senior Digital Marketing Specialist

• Leverages understanding of activities, practices, deliverables and considerations in user interface development to deliver the technical design and development of complex user interfaces
• Delivers design and development specifications for user-friendly and effective graphics, page layouts, icons, objects, navigation and templates
• Participates in the coding, testing, implementation and documentation of front-end development
• Analyzes user experience on graphics, page layouts, icons, objects, navigation and templates
• Maintains and upgrades interface functionalities for specific requirements

Senior UX Developer – Digital Marketing

• Create and execute marketing campaigns using HubSpot including emails, workflows, landing pages, and reporting.
• Manage LTCI Partners social media presence and channels
• Support advisor-facing initiatives, webinars, and educational campaigns.
• Create and manage sales enablement materials such as presentations, one-pagers, and PPT/email templates.
• Maintain and report marketing data, segmentation, and campaign tracking.
• Identify opportunities to use AI tools and automation to improve efficiency.
• Coordinate across sales, compliance, and product teams.

• Support the planning, launch, and management of digital paid media campaigns across a variety of channels, including search, social, display, video, and emerging platforms.
• Leverage AI-driven tools and data analytics to monitor campaign performance, optimize targeting, and enhance audience segmentation for improved results.
• Demonstrate initiative and creativity by proactively identifying opportunities for campaign improvement and bringing new ideas to the team.
• Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with overall marketing goals.
• Assist with campaign reporting, analyze key metrics, and share insights to inform future strategies.
• Stay current on digital marketing trends, tools, and best practices, bringing fresh ideas to the team.
• Work with stakeholders to ensure all campaigns meet compliance and regulatory standards.
• Support influencer marketing campaigns by coordinating and executing plans to promote U.S. Bank products.

Digital Marketing jobs in Texas

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Digital Marketing Performance Manager

Digital Marketing Specialist

Senior Consumer Deposits Digital Marketing Specialist

Senior Data Analyst – Marketing Analytics, Digital Insights

Digital Marketing Analyst

Digital & Field Events Marketer

Digital & Field Events Marketing Manager

Digital Marketing Manager

Digital Marketing Designer, Talent Brand

Digital Marketing, Content Specialist

Senior Digital Marketing Specialist, Personalization

Digital Marketing

Director of Digital Marketing

Senior Director – Paid Digital Marketing

Senior Director – Digital Marketing Innovation

Digital Marketing Specialist

Senior Digital Marketing Specialist

Senior UX Developer – Digital Marketing

Digital Marketing Specialist

Digital Marketing Manager – Paid Media