Senior Director – Digital Marketing Innovation

Newrez LLC

Senior Director of Digital Marketing Innovation at Newrez. Leading digital marketing strategy integrating AI and emerging technologies for home mortgage solutions.

Posted 6/17/2026full-timeFort Washington • New York, Pennsylvania, Texas, Washington • 🇺🇸 United StatesSenior💰 $119,600 - $219,120 per yearWebsite

About the role

Key responsibilities & impact

Act as an AI and tech evangelist for the organization, and a beacon of modern digital marketing best practice.
Become a vocal contributor to the future of the Newrez martech stack and go-to-market approaches.
Identify and communicate digital marketing opportunities through a customer-first, data-driven lens – translating insights into narratives that earn leadership and partner buy-in.
Build and develop relationships across the organization – including Digital Marketing and the larger Commercial organization, Digital Product, Originations – to diagnose business needs that can be addressed through new and evolved digital marketing approaches.
Key areas of opportunity include SEO/AEO/GEO, Paid Digital, and CRO.
Evaluate and prioritize opportunities to create an actionable roadmap of meaningful initiatives; Develop business cases and establish success metrics to gain cross-functional support.
Develop a measurement and experimentation framework to measure success – and balance quick wins with long-term big bets to maximize resources and outcomes.
Directly lead select roadmap initiatives, while partnering cross-functionally on others.
Monitor performance, surface insights, risks, and recommendations to improve outcomes.

Requirements

What you’ll need

Bachelor’s degree required; advanced degree (MBA or related field) preferred.
10+ years of progressive experience in digital marketing or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments.
Deep expertise in digital strategy across customer growth, engagement, and brand outcomes.
Strong understanding of marketing technology, marketing analytics, and experimental test design.
Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
B2C experience is essential, with B2B (or B2B2C) preferred.

Benefits

Comp & perks

Medical, dental, and vision insurance
Health Savings Account with employer contribution
401(k) Retirement plan with employer match
Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
Adoption Assistance
Tuition & Certification reimbursement
Employee Mortgage Loan Program
The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
Matching Gifts Program - dollar-for-dollar up to $1,000
Access to grants, nonprofit resources, and volunteer opportunities
More than $6,000,000 donated since 2020
1 in 5 employees participates in at least one Employee Resource Group (ERG)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingSEOAEOGEOpaid digitalCROmarketing technologymarketing analyticsexperimental test designbudget management

Soft Skills

relationship buildingcommunicationleadershipdata-driven decision makingcross-functional collaborationinsight generationnarrative developmentbusiness case developmentrisk assessmentperformance monitoring

Certifications

Bachelor's degreeMBA