Senior Data Analyst – Marketing Analytics, Digital Insights

Vericast

Senior Data Analyst transforming complex data into strategic insights for marketing effectiveness at Vericast. Collaborating with teams to optimize marketing investments and enhance customer experiences.

Posted 7/21/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $110,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data analysis and marketing analytics, leveraging advanced tools like Google Analytics, SQL, and Tableau to drive strategic business decisions. Proven ability to translate complex data insights into actionable recommendations for stakeholders across various functions.

Highest-signal resume keywords

Data AnalysisMarketing AnalyticsGoogle Analytics (GA4)Advanced SQLTableau

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisAttribution ModelingCustomer Journey AnalysisA/B TestingStatistical AnalysisSQLPythonRDashboard CreationDigital Performance Analysis

Soft Skills

Strategic ThinkingCollaborationCommunicationProject ManagementInfluencing Stakeholders

Tools & Technologies

Google Analytics (GA4)Adobe AnalyticsTableauPower BILookerSnowflakeAWSGoogle CloudAzureHadoop

Industry Keywords

Financial ServicesCRM SystemsMarketing AutomationTag ManagementBig Data

Tech Stack

Tools & technologies

AWSAzureCloudHadoopPythonSparkSQLTableau

About the role

Key responsibilities & impact

Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities
Design measurement frameworks and learning agendas that align with business strategies and marketing objectives
Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels
Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)
Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities
Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels
Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences
Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)
Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker
Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams
Present strategic recommendations that drive action and influence stakeholder decisions
Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)
Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights
Manage multiple concurrent analytical projects ensuring timely, high-quality delivery
Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights (20%)

Requirements

What you’ll need

Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
Master's degree preferred
5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
Proven experience in financial services industry or working with financial institutions strongly preferred
Track record of delivering impactful insights that influenced strategic business decisions
Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
Familiarity with marketing automation platforms, CRM systems, and tag management implementation

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Vericast Website LinkedIn All Job Openings 5001 - 10000 employees 💸 Finance 💳 Fintech ☁️ SaaS Finance
Fintech
SaaS Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services. Senior Data Analyst – Marketing Analytics, Digital Insights Job not on LinkedIn 🔥 26 minutes ago 🤠 Texas – Remote 💵 $110k - $140k / year ⏰ Full Time 🟠 Senior 🌐 Digital Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities
Design measurement frameworks and learning agendas that align with business strategies and marketing objectives
Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels
Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)
Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities
Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels
Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences
Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)
Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker
Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams
Present strategic recommendations that drive action and influence stakeholder decisions
Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)
Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights
Manage multiple concurrent analytical projects ensuring timely, high-quality delivery
Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights (20%) 🎯 Requirements
Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
Master's degree preferred
5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
Proven experience in financial services industry or working with financial institutions strongly preferred
Track record of delivering impactful insights that influenced strategic business decisions
Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
Familiarity with marketing automation platforms, CRM systems, and tag management implementation Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Marketing Manager, Brand and Digital 🕒 Yesterday Technosylva 51 - 200 🤖 Artificial Intelligence ☁️ SaaS 🤝 B2B Website LinkedIn All Job Openings Senior Marketing Manager at Technosylva developing brand and digital marketing strategy. Leading brand identity evolution and managing digital engagement for wildfire risk mitigation solutions. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🌐 Digital Marketing Senior Director – Digital Marketing Technology and Data 🕒 3 days ago CompanyCam 51 - 200 ☁️ SaaS Website LinkedIn All Job Openings Sr. Director of Digital, Marketing Technology, and Data overseeing CompanyCam's MarTech stack and leading operations team. Involves strategic development of digital marketing and data integration processes. 🇺🇸 United States – Remote 💵 $195k - $225k / year 💰 $30M Series B on 2021-10 ⏰ Full Time 🟠 Senior 🌐 Digital Marketing Digital Marketing Manager 🕒 3 days ago Arkestro 51 - 200 🤝 B2B ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Digital Marketing Manager driving growth and brand visibility for Arkestro's AI-powered procurement platform. Balancing strategy and execution to enhance digital marketing impact in a collaborative environment. 🇺🇸 United States – Remote 💵 $100k - $130k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🌐 Digital Marketing 🦅 H1B Visa Sponsor Digital Marketing Specialist 🕒 3 days ago Torrid 5001 - 10000 👗 Fashion 🛒 Retail 👥 B2C Website LinkedIn All Job Openings Digital Marketing Specialist managing and optimizing Torrid’s digital marketing campaigns. Focus on Affiliate Marketing, Paid Search, and performance analysis for customer acquisition and revenue growth. 🇺🇸 United States – Remote 💵 $75k - $81k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🌐 Digital Marketing 🦅 H1B Visa Sponsor Digital Marketing Virtual Assistant, Membership Administration, Customer Care & Support 🕒 3 days ago ClearDesk 51 - 200 👥 HR Tech 🤝 B2B 🎯 Recruiter Website LinkedIn All Job Openings Digital Marketing Virtual Assistant ensuring smooth operation of membership business and member satisfaction through various support tasks. Managing communications, subscriptions, email campaigns, and content creation. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🌐 Digital Marketing 🦅 H1B Visa Sponsor View More Digital Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs