Senior Digital Marketing Specialist

Repligen Corporation

Senior Digital Marketing Specialist at Repligen managing customer lifecycle programs with a focus on marketing automation and CRM integration. Collaborating with cross-functional teams to enhance customer engagement and drive demand generation.

Posted 6/14/2026full-timeRemote • California, Illinois, New York, Texas • 🇺🇸 United StatesSenior💰 $95,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Participate in the creation of the strategy, design, and execution of customer lifecycle programs.
Focus on marketing automation, CRM integration, data-driven personalization, and AI-enabled engagement.
Build scalable lifecycle frameworks that drive demand generation and improve conversion rates.
Ensure seamless integration between marketing automation platforms, Salesforce CRM, website behavior, and analytics systems.
Enable predictive insights and continuous optimization.
Design and implement end-to-end lifecycle marketing strategies across the full customer journey.
Develop and optimize lead nurturing programs and drip campaigns.
Monitor and analyze lifecycle performance including engagement and conversion rates.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
Minimum of five years of experience in marketing automation, lifecycle marketing, or CRM-driven marketing roles.
Strong experience with Salesforce CRM and Pardot (Account Engagement) or similar marketing automation platforms.
Proven experience building and optimizing lifecycle marketing programs and customer journeys.
Strong understanding of segmentation, personalization, and lead lifecycle management.
Experience working with data enrichment platforms such as ZoomInfo and integrating multiple data sources.
Strong analytical skills with the ability to translate data into actionable insights.
Experience with predictive analytics, AI-driven marketing tools, or advanced automation strategies preferred.
Excellent project management and cross-functional collaboration skills.
Strong communication skills with the ability to present insights and strategies to stakeholders.
Familiarity with global marketing operations and working across international teams.

Benefits

Comp & perks

paid time off
health/dental/vision
retirement benefits
flexible spending accounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationCRM integrationdata-driven personalizationAI-enabled engagementlifecycle marketinglead nurturingdrip campaignspredictive analyticssegmentationcustomer journey optimization

Soft Skills

analytical skillsproject managementcross-functional collaborationcommunication skills