Senior Digital Marketing Specialist, Personalization

Stewart Title

Digital Marketing Specialist managing digital content production and optimization across multiple CMS platforms. Collaborating with cross-functional teams to deliver high-quality digital experiences.

Posted 6/24/2026full-timeRemote • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

responsible for supporting the production, optimization, publishing, and maintenance of high-quality digital content across multiple CMS platforms
builds and publishes responsive digital experiences using structured content, reusable templates, and component-based authoring practices
utilizes working knowledge and expertise to ensure online content supports brand standards, web style guidelines, accessibility (WCAG), SEO/GEO/AIO best practices, analytics requirements, and legal/compliance standards
supports personalization strategies and audience-targeted experiences using platforms such as Adobe Target and Amplitude
executes and supports A/B testing and optimization initiatives using Amplitude Experimentation and related analytics tools
collaborates cross-functionally with developers, UX/design, SEO/GEO/AIO, analytics, legal/compliance, and marketing stakeholders to deliver scalable digital experiences
performs a wide range of support functions to assist in departmental processes
follows clearly defined procedures to complete daily tasks and responsibilities
uses existing procedures to solve straightforward problems without the consistent need to exercise discretion
uses basic communication skills to address internal and/or external clients and/or team members
individual contributor working under direct supervision with limited autonomy

Requirements

What you’ll need

High school diploma required; Bachelor’s degree preferred
Typically requires 2-4 years of related digital content authoring or CMS experience

Benefits

Comp & perks

a variety of health and wellness insurance options and programs
paid time off
401(k) with company match
employee stock purchase program
employee discounts

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital content authoringresponsive digital experiencesstructured contentreusable templatescomponent-based authoringA/B testingSEO best practicesanalyticsaccessibility (WCAG)personalization strategies

Soft Skills

collaborationcommunicationproblem-solvingattention to detailadaptability