Senior Director – Paid Digital Marketing

Newrez LLC

Senior Director of Paid Digital Marketing at Newrez managing digital strategies for mortgage services. Leading customer acquisition and growth initiatives across various digital platforms.

Posted 6/17/2026full-timeFort Washington • Pennsylvania, Texas, Washington • 🇺🇸 United StatesSenior💰 $119,600 - $219,120 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead Paid Digital program
Responsible for all Newrez DTC Paid Digital strategies across current and new platforms and publishers, including but not limited to search, social, display, programmatic, other emerging platforms (e.g., AI-powered)
Develop and lead a profitable customer growth strategy, across customer expansion (cross-sell, recapture) and prospect acquisition goals.
Effectively activate on Brand campaign plans, and support additional organization priorities as needed, e.g., Recruiting, Joint Venture, Retail, and Correspondent businesses
Drive Paid Digital-related martech, vendor, and measurement strategy
Be an informed and active voice in identifying the right martech stack to drive paid digital scale and impact.
Help identify, select, and lead vendor and agency partnerships to deliver on program outcomes.
Develop sound, insights-driven GTM and expansion strategies that leverage actionable experimental test design to inform reliable measurement.

Requirements

What you’ll need

Bachelor’s degree required; advanced degree (MBA or related field) preferred.
10+ years of progressive experience in paid digital or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments.
Deep expertise in paid digital strategy across customer growth and brand outcomes.
Proven track record of delivering measurable impact across paid digital platforms.
Strong understanding of marketing technology, marketing analytics, and experimental test design.
Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
B2C experience is essential, with B2B (or B2B2C) preferred.

Benefits

Comp & perks

Medical, dental, and vision insurance
Health Savings Account with employer contribution
401(k) Retirement plan with employer match
Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
Adoption Assistance
Tuition & Certification reimbursement
Employee Mortgage Loan Program
The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
Matching Gifts Program - dollar-for-dollar up to $1,000
Access to grants, nonprofit resources, and volunteer opportunities
More than $6,000,000 donated since 2020
1 in 5 employees participates in at least one Employee Resource Group (ERG)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid digital strategycustomer growth strategymarketing technologymarketing analyticsexperimental test designvendor managementbudget managementcross-functional initiativesprogrammatic advertisingAI-powered platforms

Soft Skills

leadershipstrategic thinkingcommunicationcollaborationinsights-driven decision making

Certifications

Bachelor’s degreeMBA or related field