Digital Marketing Manager

RealPage, Inc.

Digital Marketing Manager leading multi-channel paid media programs for RealPage's Mixed Use products. Focused on customer acquisition and pipeline growth in a collaborative environment.

Posted 6/27/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $70,700 - $120,300 per yearWebsite

About the role

Key responsibilities & impact

Reporting to the Director of Growth Marketing, you’ll manage and optimize integrated paid media campaigns focused on lead generation, pipeline growth, and customer acquisition across multiple Mixed Use business units.
Build, launch, and optimize multi-channel paid media campaigns across: PPC / SEM, LinkedIn Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, Display & Programmatic Advertising, Affiliate Marketing, Review Platforms & Third-Party Publications.
Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization.
Develop audience segmentation and retargeting strategies to improve conversion performance.
Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution.
Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution.
Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting.
Build campaign forecasts and performance projections.
Present insights, recommendations, and performance updates to marketing stakeholders.

Requirements

What you’ll need

3–5 years of experience in digital marketing, performance marketing, or paid media management.
Hands-on expertise managing PPC/SEM, paid social, display, and demand generation campaigns.
Strong experience with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4.
Proven ability to optimize campaigns and improve lead generation performance through data-driven decision-making.
Experience with marketing analytics, attribution, and reporting tools such as: GA4, Looker Studio / Google Data Studio, Salesforce, Excel.
Strong analytical skills with advanced Excel capabilities including Pivot Tables, VLOOKUP/XLOOKUP, and formulas.
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
Strong communication skills with the ability to translate data into actionable insights.
Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent practical experience.

Benefits

Comp & perks

Health, dental, and vision insurance.
Retirement savings plan with company match.
Paid time off and holidays.
Professional development opportunities.
Performance-based bonus based on position.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPCSEMCampaign OptimizationAudience SegmentationA/B TestingData AnalysisLead GenerationPerformance MarketingBudget ManagementConversion Rate Optimization

Soft Skills

Analytical SkillsProject ManagementOrganizational SkillsCommunication SkillsData Translation

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business