Brand Manager

• Cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies
• Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products
• Leverage multiple sources of data to report accurately and regularly on brand performance and category trends, driving towards actionable insights
• Utilize your data insights and market observations to identify new opportunity areas for the dog treats business, driving thoughtful discussions to test, learn, and grow
• Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence
• Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities
• Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the dog food business (and yourself!)
• Be a key contributor to the management and growth objectives of the Wellness Pet business

Associate Brand Manager

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
• Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
• Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
• Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
• Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
• Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Brand Marketing Manager

• Drive the analysis of qualitative and quantitative data under the directional guidance of account strategy leads, transforming both consumer and complex payer, provider, and patient data into human truths.
• Partner with senior strategy leads to co-author brand foundations, positioning, and long-term brand plans for enterprise Life Sciences and Health System clients, serving as a critical right-hand in insight triangulation.
• Autonomously lead day-to-day strategy deliverables on small-to-midsize accounts, taking full ownership from discovery to creative brief execution.
• Architect and present clear, compelling creative briefs that inspire creative teams to deliver emotionally resonant and impactful work.
• Synthesize data into clear, persuasive, client-facing narratives that connect long-term brand building with near-term client business goals.
• Assist in the design and implementation of internal and client brainstorming sessions and strategic workshops utilizing collaboration platforms like Miro.
• Consistently partner across different strategy roles (including Experience Strategy) and the wider MERGE organization to bridge divisions and deliver cohesive solutions.
• Maintain active proficiency with AI-driven strategic tools and proprietary platforms to optimize research efficiency and validate brand hypotheses.

Senior Brand Strategist

• Manage the day-to-day execution of Forward's monthly editorial calendar across owned social channels, including scheduling, publishing, and community monitoring.
• Develop and recommend content strategies based on performance data and platform insights, helping shape what we post and why
• Write and produce social copy and content across channels, from caption writing to short-form posts, adapting tone to platform and audience.
• Leverage generative AI to research, develop, and refine diverse assets—such as video, infographics, and data-driven one-pagers—to drive the execution of our editorial roadmap.
• Track social media KPIs and compile recurring performance reports with insights and recommendations.
• Coordinate logistics for industry events, partner events, and sponsorships — including planning timelines, vendor management, materials, and on-site or virtual execution.
• Support pre- and post-event marketing including promotion, follow-up communications, and recap reporting.
• Manage branded merchandise and swag programs end-to-end: sourcing vendors, coordinating production, tracking inventory, and fulfilling distribution for events and partner programs.
• Partner with sales teams to support new partner and business development efforts, including drafting messaging around competitive differentiation, partnership benefits, and Forward's strategic positioning.
• Help develop self-serve tools and resources for partners, and support identification of the best delivery methods for maximum reach — including digital portals, newsletters, and other channels.
• Support the sales team with onboarding materials, training content, and other collateral that builds Forward's credibility and attracts new partners.
• Support the execution of Forward's PR strategy, including drafting press releases, media pitches, briefing documents, award submissions, and executive talking points.
• Coordinate with external PR agencies on deliverables, timelines, and media opportunities.
• Maintain media lists, coverage trackers, and PR measurement reporting.
• Partner with the government affairs team to support customer advocacy programs, including sourcing and coordinating customer stories.
• Assist with earned and paid media opportunities that build positive category support for revenue-based financing.
• Build, document, and share AI-assisted workflows that help the broader marketing team work faster without sacrificing brand quality.
• Maintain marketing operations hygiene: content calendars, asset libraries, project trackers, and process documentation.
• Submit materials for legal review, process vendor invoices, and coordinate with Finance on budget tracking and purchase orders.

Brand Marketing Specialist

• Act as strategic partner and subject matter expert for brand leadership in key Commercial activities/workstreams
• Partner with brand team to develop and measure KPIs that are closely aligned with brand strategy and tactics
• Lead development and maintenance of KPI reports for the broader Commercial team, leveraging insights from Marketing, Sales, PSS, and Market Access functions
• Synthesize brand performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership
• Drive the development and refinement of dynamic performance dashboards to synthesize information and enable agile Commercial decision-making
• Support new launches through leadership of behavioral segmentation and targeting
• Perform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats
• Collaborate with Brand Analytics & Forecasting leads across Sanofi’s portfolio on TA/business unit-level performance overviews and deep dives

Associate Director, Brand Analytics – Systemic Mastocytosis

• Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok — the places our customers actually congregate
• Develop Jerry's playbook for how to show up in each community: when to post, when to reply, when to stay silent
• Grow Jerry’s subreddits into active, trusted communities
• Build a content and engagement strategy that scales without losing authenticity, leveraging AI where it helps
• Work with Growth and Content teams to ensure consistency across channels
• Measure what matters: sentiment, share of voice, referral traffic, and LLM citation

Brand Reputation, Community Engagement, Social Listening Specialist

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
• Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
• Ensure consistency and alignment across brand messaging and customer-facing communications
• Translate complex business concepts into clear, compelling, audience-centered messaging
• Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
• Translate customer, market, and sales insights into implications for messaging and marketing narratives
• Build persona frameworks to support marketing strategy, messaging, and integrated activation
• Collaborate with external agencies and partners as needed
• Support development of scalable messaging frameworks, campaign processes, and brand standards

Senior Manager, Brand Strategy – Engagement

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Lead and evolve CallMiner's global brand presence and corporate communications strategy
• Shape perceptions of CallMiner across various stakeholders
• Develop and execute brand strategy aligned with corporate objectives
• Manage public relations strategy and execution
• Oversee content development and thought leadership initiatives
• Partner with creative teams to ensure consistent branding
• Collaborate with cross-functional teams to drive awareness and market credibility
• Build and maintain relationships with industry analysts
• Oversee creation of high-impact content supporting business objectives

Senior Director, Brand & Communications

• Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
• Grow the professional hair color line based upon regional KPI’s.
• Build loyalty program participation with existing and new customers.
• Educate Distributor Sales Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
• Drive “sell-through” of all monthly promotions and programs with Distributor Sales Consultants, stores, and salons.
• Ensure marketing material is current, available, and utilized appropriately.
• Ensure merchandising standards are enforced in salons and professional stores.
• Analyze data to determine strategic opportunities within geographic regions and salons.
• Collect and share competitive market data.
• Facilitate quarterly meetings with loyalty and top accounts.
• Document all notes, account updates, and events in Salesforce.

Direct Brand Manager

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Responsible for driving the growth of Wellness Pet's Treats business
• Translate insights into strategies and lead cross-functional projects
• Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities
• Lead cross-functional Innovation and Renovation projects from concept through commercialization and launch
• Develop and execute annual brand plans including new product launches, promotional plans, merchandising, and distribution opportunities
• Utilize data insights to identify new opportunity areas for the Treats business and drive discussions to test, learn, and grow
• Be a key contributor to management and growth objectives of Wellness Pet business

Brand Manager – Treats

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Lead integrated brand marketing initiatives that bring the Material Bank brand to life across events, experiential activations, creative campaigns, and brand sales marketing efforts.
• Deliver high quality brand expression across both sides of the marketplace, with an emphasis on creative execution, physical brand presence, and cross functional project ownership.
• Work closely with Creative, Events, Brand Sales, and Marketing teams and play a meaningful role in strengthening brand awareness, partner engagement, and marketplace growth.
• Own swag and merchandise programs from sourcing and creative direction through production and logistics for events, gifting programs, and other high visibility brand moments.
• Lead merchandising and prop curation for photoshoots and oversee physical brand touchpoints across print, signage, and experiential activations to ensure a cohesive and elevated brand experience.
• Lead marketing creative and execution for major trade events, including signage, print materials, email campaigns, social promotion, and onsite brand presence.
• Partner closely with the Events team to manage timelines, vendor coordination, asset delivery, and onsite execution while creating cohesive experiences that drive engagement and brand awareness.
• Support the development and execution of brand sales marketing collateral that reaches both designers and Brand Partners across the marketplace.
• Own briefing, feedback, and delivery for case studies, benchmark reports, LinkedIn content, presentations, and email campaigns after strategic direction is established.
• Own cross functional, high visibility brand initiatives spanning multiple teams, channels, and priorities.

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Senior Vice President, Brand Strategy

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Brand Manager jobs in Massachusetts

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Associate Brand Manager

Brand Marketing Manager

Senior Brand Strategist

Brand Marketing Specialist

Associate Director, Brand Analytics – Systemic Mastocytosis

Brand Reputation, Community Engagement, Social Listening Specialist

Brand Manager II

Senior Manager, Brand Strategy – Engagement

Senior Brand Manager

Senior Director, Brand & Communications

Direct Brand Manager

Brand Strategist

Brand Manager – Treats

Manager, Brand Strategy

Brand Marketing Manager

Senior Vice President, Brand Strategy

EVP, Brand Strategy