Brand Manager

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Responsible for driving the growth of Wellness Pet's Treats business
• Translate insights into strategies and lead cross-functional projects
• Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities
• Lead cross-functional Innovation and Renovation projects from concept through commercialization and launch
• Develop and execute annual brand plans including new product launches, promotional plans, merchandising, and distribution opportunities
• Utilize data insights to identify new opportunity areas for the Treats business and drive discussions to test, learn, and grow
• Be a key contributor to management and growth objectives of Wellness Pet business

Brand Manager – Treats

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Lead integrated brand marketing initiatives that bring the Material Bank brand to life across events, experiential activations, creative campaigns, and brand sales marketing efforts.
• Deliver high quality brand expression across both sides of the marketplace, with an emphasis on creative execution, physical brand presence, and cross functional project ownership.
• Work closely with Creative, Events, Brand Sales, and Marketing teams and play a meaningful role in strengthening brand awareness, partner engagement, and marketplace growth.
• Own swag and merchandise programs from sourcing and creative direction through production and logistics for events, gifting programs, and other high visibility brand moments.
• Lead merchandising and prop curation for photoshoots and oversee physical brand touchpoints across print, signage, and experiential activations to ensure a cohesive and elevated brand experience.
• Lead marketing creative and execution for major trade events, including signage, print materials, email campaigns, social promotion, and onsite brand presence.
• Partner closely with the Events team to manage timelines, vendor coordination, asset delivery, and onsite execution while creating cohesive experiences that drive engagement and brand awareness.
• Support the development and execution of brand sales marketing collateral that reaches both designers and Brand Partners across the marketplace.
• Own briefing, feedback, and delivery for case studies, benchmark reports, LinkedIn content, presentations, and email campaigns after strategic direction is established.
• Own cross functional, high visibility brand initiatives spanning multiple teams, channels, and priorities.

Brand Marketing Manager

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Senior Vice President, Brand Strategy

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

EVP, Brand Strategy

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• serve as the marketing strategy lead supporting our B2B line of business.
• lead the development, integration, execution, optimization and reporting of marketing efforts for our partner audience.
• lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs.
• write briefs that align with our business objectives and customer insights.
• build the integrated marketing plan by reviewing proposed tactics from teams.
• facilitate collaboration across teams to support each others’ tactics.
• oversee timelines and ensure all information is gathered from various channels.
• conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.
• analyze data to derive insights and identify optimization opportunities.

SVP, Brand Strategy

• Collaborate with brand partners and creative agencies to drive creative development from conceptual development, through production and local activation (with guidance from Manager)
• Manage and oversee content creation (shoots, interviews, etc.) for seasonal initiatives and product drops across all channels including retail, .com, paid media, social and PR
• Manage marketing project timelines aligned to internal and partner approval schedules, ensuring campaign delivery on time and in full
• Facilitate key meetings for marketing review (internal creative review, legal, partner reviews, etc)
• Create and maintain project status documents
• Lead sample and promo product ordering process
• Lead Purchase Order and Invoicing processes
• Work with Product Marketing and Concept to Consumer team (CTC) to truly understand the product’s positioning, distribution and consumer, ultimately helping ensure effective marketing positioning
• Lead Marketing Pitches for potential partners alongside product counterparts
• Manage our partners’ brand standards, ensuring all content is on-brand for both Reebok and partner, ensuring consistency across all assets
• Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trend
• Champion a “digital first” mindset by collaborating with internal Digital Brand Commerce team to ensure seamless digital storytelling that’s optimized for conversion
• Track and report on campaign performance (sell through, engagement, traffic, etc)
• Lead the activation of collaborations in the US market via influencer seeding, event activations, etc.

Associate Manager, Global Brand Marketing – Collaborations

• The Associate Manager, Brand Strategy supports the Brand Strategy organization in developing and executing strategies that strengthen the bank’s brand positioning, reputation, and customer experience.
• As a brand champion for TD’s “More Human” brand platform, this role helps ensure consistent and cohesive brand expression.
• The Associate Manager will work alongside cross-functional partners to align messaging, creative, and execution across integrated marketing campaigns.
• The Associate Marketing Manager is an expert level marketing professional responsible for managing and/or leading development and execution of moderate to complex marketing plans/programs/projects/strategies, by designing and delivering marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

See all jobs on JobTailor

Brand Strategist

Brand Manager – Treats

Manager, Brand Strategy

Brand Marketing Manager

Senior Vice President, Brand Strategy

EVP, Brand Strategy

Brand Development Representative

Brand Marketing Manager

SVP, Brand Strategy

Associate Manager, Global Brand Marketing – Collaborations

Associate Brand Strategy Manager