Direct Brand Manager

Sally Beauty

Direct Brand Manager focusing on developing Moroccan Oil's professional hair color line. Responsible for increasing brand presence and driving growth with existing customers in the professional market.

Posted 6/24/2026full-timeRemote • Connecticut, Maine, Massachusetts, Vermont • 🇺🇸 United StatesJuniorMid-Level💰 $80,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
Grow the professional hair color line based upon regional KPI’s.
Build loyalty program participation with existing and new customers.
Educate Distributor Sales Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
Drive “sell-through” of all monthly promotions and programs with Distributor Sales Consultants, stores, and salons.
Ensure marketing material is current, available, and utilized appropriately.
Ensure merchandising standards are enforced in salons and professional stores.
Analyze data to determine strategic opportunities within geographic regions and salons.
Collect and share competitive market data.
Facilitate quarterly meetings with loyalty and top accounts.
Document all notes, account updates, and events in Salesforce.

Requirements

What you’ll need

Previous experience working in the professional haircare industry.
2+ years of experience in sales or retail.
Strong organizational and time management skills.
Strategic and creative thinker, comfortable working with numbers.
Excellent communicator, collaborator, and presenter (verbal and written).
Autonomous and proactive problem solver.
Ability to build strong working relationships across all functional areas.
Ability to travel 80% of the time with overnight travel depending on the territory.
Proficient in MS Office Suite (Word, Excel, PowerPoint).
Salesforce experience a plus.

Benefits

Comp & perks

Health insurance
Paid time off
Flexible work arrangements
Professional development opportunities
Retirement plans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

salesretaildata analysismerchandisingcustomer educationloyalty program managementKPI managementpromotional strategyproblem solvingstrategic thinking

Soft Skills

organizational skillstime managementcommunicationcollaborationpresentation skillsautonomyproactivityrelationship building