Brand Marketing Specialist

Forward Financing

Brand Marketing Specialist at a fintech company executing brand, communications, and content programs. Collaborating across teams to enhance marketing strategies and grow brand impact.

Posted 7/15/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $77,000 - $97,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing and content strategy, with a strong focus on social media management, performance analysis, and the use of generative AI tools for content creation. Proven ability to coordinate cross-functional teams and manage multiple projects while maintaining high standards of quality and brand consistency.

Highest-signal resume keywords

Social Media ManagementGenerative AI Tools ExperienceContent Strategy DevelopmentProject ManagementWriting and Editing Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content MarketingPerformance ReportingSocial Media KPIs TrackingEvent CoordinationVendor Management

Soft Skills

Collaborative Working StyleAttention to DetailOrganizational Skills

Tools & Technologies

Sprout SocialHootsuiteCanva

Industry Keywords

Brand MarketingCommunicationsEditorial CalendarMarketing OperationsCustomer Advocacy

About the role

Key responsibilities & impact

Manage the day-to-day execution of Forward's monthly editorial calendar across owned social channels, including scheduling, publishing, and community monitoring.
Develop and recommend content strategies based on performance data and platform insights, helping shape what we post and why
Write and produce social copy and content across channels, from caption writing to short-form posts, adapting tone to platform and audience.
Leverage generative AI to research, develop, and refine diverse assets—such as video, infographics, and data-driven one-pagers—to drive the execution of our editorial roadmap.
Track social media KPIs and compile recurring performance reports with insights and recommendations.
Coordinate logistics for industry events, partner events, and sponsorships — including planning timelines, vendor management, materials, and on-site or virtual execution.
Support pre- and post-event marketing including promotion, follow-up communications, and recap reporting.
Manage branded merchandise and swag programs end-to-end: sourcing vendors, coordinating production, tracking inventory, and fulfilling distribution for events and partner programs.
Partner with sales teams to support new partner and business development efforts, including drafting messaging around competitive differentiation, partnership benefits, and Forward's strategic positioning.
Help develop self-serve tools and resources for partners, and support identification of the best delivery methods for maximum reach — including digital portals, newsletters, and other channels.
Support the sales team with onboarding materials, training content, and other collateral that builds Forward's credibility and attracts new partners.
Support the execution of Forward's PR strategy, including drafting press releases, media pitches, briefing documents, award submissions, and executive talking points.
Coordinate with external PR agencies on deliverables, timelines, and media opportunities.
Maintain media lists, coverage trackers, and PR measurement reporting.
Partner with the government affairs team to support customer advocacy programs, including sourcing and coordinating customer stories.
Assist with earned and paid media opportunities that build positive category support for revenue-based financing.
Build, document, and share AI-assisted workflows that help the broader marketing team work faster without sacrificing brand quality.
Maintain marketing operations hygiene: content calendars, asset libraries, project trackers, and process documentation.
Submit materials for legal review, process vendor invoices, and coordinate with Finance on budget tracking and purchase orders.

Requirements

What you’ll need

3+ years of experience in brand marketing, communications, content marketing, or a related role.
Excellent writing and editing skills with the ability to adapt tone across channels (social, PR, partner, and executive communications); writing samples will be requested.
Demonstrated, hands-on experience using generative AI tools in real marketing workflows, including strong prompting skills.
Experience coordinating social media channels for a brand, including content calendars, publishing tools, and performance reporting.
Strong project management and organizational skills with the ability to juggle multiple workstreams and deadlines.
Collaborative, low-ego working style and comfort partnering across teams (sales, government affairs, agencies, and leadership).
High attention to detail and a commitment to brand consistency.
Proficiency in social scheduling platforms (e.g., Sprout Social, Hootsuite, or similar) and design tools such as Canva for content production and asset creation.

Benefits

Comp & perks

Medical
Dental
Vision
Commuter benefits
Flexible time-off policy
Paid parental leave
401k match for US employees
Wellness reimbursement
Volunteering days
Annual professional development budget
Charitable donation match