WorkSpan

Product Marketing

• Design and maintain the AI technology stack that supports GTM functions across lead generation, customer segmentation, and territory optimization
• Evaluate, implement, and integrate AI tools and platforms that solve specific business problems for sales, marketing, and customer success teams
• Establish data pipelines and AI model governance to ensure reliable, scalable AI-powered insights and automation
• Partner with sales leadership to build AI-supported ideal customer profiles and territory mapping that optimize rep productivity
• Work with marketing to implement AI-driven market segmentation, lead scoring, and personalized nurture campaign strategies
• Collaborate with customer success to develop AI-powered customer health monitoring, expansion identification, and retention strategies
• Provide ongoing AI tool training, troubleshooting, and optimization support to ensure teams maximize AI capabilities
• Serve as the AI subject matter expert, translating business requirements into AI solutions and measuring ROI of AI implementations
• Maintain competitive intelligence on AI tools and emerging technologies that could benefit GTM operations
• Establish AI performance metrics and continuously optimize AI models and workflows based on business outcomes

Director of AI GTM Innovation

Data Analyst

• Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing.
• Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics.
• Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel.
• Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context.
• Build dashboards and reports that measure marketing performance, attribution, and ROI.
• Explore and implement AI tools to accelerate campaign creation, personalization, and data management.
• Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster.
• Help shape how WorkSpan’s marketing team becomes an AI-first growth engine.

Marketing Operations and Analytics Manager

Business Development Rep

• Develop sales strategies to draw in potential buyers or solicit new potential customers
• Initiate contact with prospects through creative cold-calling/emailing/LinkedIn messaging or responding to inquiries generated from marketing
• Create relationships with prospects to identify their potential needs and qualify their interests and viability to drive sales
• Present product information to customers once you have identified their needs
• Move solid leads through the marketing funnel, connecting them to a salesperson and arranging in-person meetings
• Follow up with potential customers who expressed interest but did not purchase
• Utilize Outreach to perform regular follow-up calls or emails and facilitate communication with prospects to identify potential needs
• Collaborate with sales executives to create and execute campaigns to reach individuals within specific target accounts
• Report sales results to the Director of Business Development regularly
• Use lead generation tool stack, including Salesforce, Outreach.io, LinkedIn Sales Navigator

Director of AI GTM Innovation

Marketing Operations and Analytics Manager

Enterprise Business Development Representative