WorkSpan

Artificial Intelligence

• Design and maintain an AI technology stack that supports automated customer life cycles and product-led engagement
• Unify customer data into a definitive system of record to power all automated communications and buyer journeys
• Evaluate and implement AI tools and data constructs that solve specific friction points in the freemium and trial conversion process
• Establish data pipelines and model governance to ensure reliable, scalable, and automated insights
• Implement AI-driven experiences within the application to communicate directly with users based on real-time behavior
• Develop AI-powered health monitoring and expansion strategies to drive engagement beyond the initial sales meeting
• Scale operations through automation, focusing on 'human-in-the-loop' workflows rather than managing a large manual team
• Provide recommendations to product and marketing teams on building the foundation for new, automated GTM motions
• Serve as the AI subject matter expert, 'charting the path' for growth by translating business requirements into technical AI solutions
• Conduct a 90-day 'listening tour' to map out current onboarding processes, data availability, and build customer empathy
• Establish performance metrics and continuously optimize AI models based on business outcomes and ROI

Director AI PLG