WorkSpan

Marketing

• Back up event contractor on execution at AWS Summit NYC, AWS re:Invent, Catalyst Conference
• Maintain the sales enablement library
• Coordinate post-event follow-up with the BDR team
• Own pre-event logistics for smaller events
• Manage shipping, registration, vendor coordination, hotel and travel booking, on-site staffing
• Document repeatable processes

Field Marketing Manager

Business Development Rep

• Develop sales strategies to draw in potential buyers or solicit new potential customers.
• Initiate contact with prospects through creative cold-calling/emailing/LinkedIn messaging or responding to inquiries generated from marketing.
• Create relationships with prospects to identify their potential needs and qualify their interests and viability to drive sales.
• Present product information to customers once you have identified their needs.
• Move solid leads through the marketing funnel, connecting them to a salesperson and arranging in-person meetings.
• Follow up with potential customers who expressed interest but did not purchase.
• Utilize Outreach to perform regular follow-up calls or emails and facilitate communication with prospects to identify potential needs.
• Collaborate with sales executives to create and execute campaigns to reach individuals within specific target accounts.
• Report sales results to the Director of Business Development regularly.
• Use lead generation tool stack, including Salesforce, Outreach.io, LinkedIn Sales Navigator.

Enterprise Business Development Representative

Account Executive

• Develop quarterly sales and account plans and actively manage the pipeline to achieve quota
• Generate new sales opportunities through outbound prospecting and inbound leads
• Work closely with WorkSpanʼs marketing, partnership, and customer success teams to generate new opportunities
• Lead sales meetings to discover customer needs, present WorkSpanʼs capabilities and value propositions, demo solutions and assess solution fit
• Engage business and IT stakeholders and executives at customer organizations and move customers through the funnel, from prospect to deal close
• Organize and facilitate customer workshops to align with customerʼs strategic priorities and gather business requirements
• Drive expansion opportunities and manage renewals for owned accounts
• Collaborate with sales engineering, professional services, customer success, marketing, and product teams to support customer needs and close deals
• Maintain accurate pipeline and forecast information in CRM on an ongoing basis

Product Marketing

• Author long-form positioning documents for each of the six FY27 product marketing campaigns
• Train BDRs, AEs, and CSMs on new positioning
• Use Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current
• Use AI tools as default for PMM workflows

Senior Manager, Product Marketing

Account Manager

• Get WorkSpan featured in Microsoft chapter newsletters, AWS partner program communications, and Google Cloud partner outreach from day one across all three.
• Maintain working relationships with partner program marketing leads at each hyperscaler.
• Build referral and virality loops where existing WorkSpan customers introduce other partners in their community.
• Run joint campaigns where WorkSpan is the operational layer behind a hyperscaler's partner ecosystem GTM.
• Own the acquisition funnel from hyperscaler channels and report channel-by-channel performance.

Senior Manager, Partner Marketing

Data Analyst

• Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing.
• Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics.
• Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel.
• Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context.
• Build dashboards and reports that measure marketing performance, attribution, and ROI.
• Explore and implement AI tools to accelerate campaign creation, personalization, and data management.
• Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster.

Marketing Operations and Analytics Manager

Principal

• Own your results and make a tangible impact on the business
• Develop a deep understanding of GTM working closely with leadership across sales & marketing
• Orchestrate complex customer programs from scoping to go-live to hyper-care; run weekly status, exec SteerCo, and RAID management
• Lead CRM/package implementations (Salesforce managed package installs, Dynamics 365, HubSpot) including SSO, permission sets, and environment promotion
• Define UAT/production smoke testing strategy; coordinate defect triage and regression; manage hyper-care
• Set expectation baselines, handle escalations, and run monthly/quarterly business reviews
• Assist with quick-start guides, UAT scenarios, and SOPs for sales and partner teams.
• Channel customer requirements into prioritized backlogs.

Engagement Principal

Sales

• Assess customer partnership maturity across WorkSpan's ecosystem segments, quantify revenue leakage, and translate partner workflow gaps into executive-level business cases tied to financial impact.
• Own and deliver WorkSpan's core platform narrative — explaining why it operates between companies rather than inside one — and defend it against competitors like Salesforce Agentforce, Gong, and general-purpose AI tools.
• Identify and time AWS, Microsoft, and Google Cloud incentive programs (ACE, MAP, MACC, etc.) to the customer's buying cycle, positioning them as deal accelerators rather than discounts.
• Build ROI models grounded in WorkSpan's four capabilities (Agents, Seller Activation, Process Automation, Engagement & Attribution) that produce CFO-defensible outcomes like win-rate lift and deal velocity.
• Run tailored, narrative-driven demos for each deal's specific audience and produce leave-behind assets (videos, micro-decks, ROI summaries) that continue circulating within the buying committee.
• Adapt the platform story across at least four personas in a single deal — CRO, VP of Sales, Alliance Exec, Sales Ops, IT — without losing credibility with any of them.
• Codify reusable assets, train AEs/BDRs on when to engage SBC, and feed competitive intel and feature gaps back to Product and Marketing.