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About the role
Key responsibilities & impact- Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing.
- Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics.
- Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel.
- Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context.
- Build dashboards and reports that measure marketing performance, attribution, and ROI.
- Explore and implement AI tools to accelerate campaign creation, personalization, and data management.
- Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster.
Requirements
What you’ll need- 4+ years in marketing operations, growth marketing, or demand generation roles.
- Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent).
- Experience integrating with CRM systems (Salesforce preferred).
- Strong analytical and technical abilities—comfortable building workflows, managing data, and troubleshooting integrations.
- Familiarity with UTM tracking, attribution, and funnel reporting.
- Working knowledge of HTML/CSS and basic API/webhook logic.
- Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.).
- Excellent communication and collaboration skills—especially across technical and creative functions.
Benefits
Comp & perks- Own your results and make a tangible impact on the business
- Work with driven, passionate people every day.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing AutomationLead ScoringFunnel ReportingData ManagementWorkflow BuildingUTM TrackingAttribution AnalysisAPI/Webhook LogicCampaign OptimizationDashboard Creation
Soft Skills
Communication SkillsCollaboration Skills
