Marketing Operations and Analytics Manager

WorkSpan

Marketing Operations Manager at WorkSpan, focusing on marketing automation and collaboration across teams. Optimizing campaign strategies and exploring AI tools for efficiency.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing automation operations, integrating CRM systems, and utilizing AI tools to enhance campaign performance and lead quality. Proficient in building analytical frameworks and dashboards to measure marketing effectiveness and ROI.

Highest-signal resume keywords

Marketing Automation PlatformsCRM Integration (Salesforce)Analytical SkillsAI Tools for Campaign SupportHTML/CSS Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationLead ScoringFunnel ReportingData ManagementWorkflow BuildingUTM TrackingAttribution AnalysisAPI/Webhook LogicCampaign OptimizationDashboard Creation

Soft Skills

Communication SkillsCollaboration Skills

Tools & Technologies

HubSpotMarketoSalesforceChatGPTJasperHubSpot AICopy.ai

Industry Keywords

Marketing OperationsDemand GenerationGrowth MarketingAnalyticsCampaign Management

About the role

Key responsibilities & impact

Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing.
Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics.
Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel.
Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context.
Build dashboards and reports that measure marketing performance, attribution, and ROI.
Explore and implement AI tools to accelerate campaign creation, personalization, and data management.
Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster.

Requirements

What you’ll need

4+ years in marketing operations, growth marketing, or demand generation roles.
Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent).
Experience integrating with CRM systems (Salesforce preferred).
Strong analytical and technical abilities—comfortable building workflows, managing data, and troubleshooting integrations.
Familiarity with UTM tracking, attribution, and funnel reporting.
Working knowledge of HTML/CSS and basic API/webhook logic.
Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.).
Excellent communication and collaboration skills—especially across technical and creative functions.

Benefits

Comp & perks

Own your results and make a tangible impact on the business
Work with driven, passionate people every day.