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WorkSpan

Senior Manager, Product Marketing

WorkSpan

Sr. Product Marketing Manager at WorkSpan focusing on B2B SaaS marketing and partnership strategies.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS product marketing, with a focus on developing and executing positioning strategies for complex platform products. Proficient in utilizing AI tools for drafting and research to enhance marketing workflows.

Highest-signal resume keywords
B2B SaaS Product MarketingPositioning Strategy DevelopmentAI Tools ProficiencyMeasurable Launch Program SuccessEnd-to-End Positioning Ownership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product MarketingPositioning Document AuthoringCategory CreationCompetitive DisplacementResearch Synthesis
Soft Skills
Training and DevelopmentCollaboration
Tools & Technologies
SybillAI Tools
Industry Keywords
B2BSaaSPlatform Products

About the role

Key responsibilities & impact
  • Author long-form positioning documents for each of the six FY27 product marketing campaigns
  • Train BDRs, AEs, and CSMs on new positioning
  • Use Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current
  • Use AI tools as default for PMM workflows

Requirements

What you’ll need
  • 5–7+ years in B2B SaaS product marketing with measurable wins on launch programs, category creation, or competitive displacement
  • Experience working on complex platform products
  • Ability to own positioning end-to-end
  • Proficiency in AI tools for drafting, research, and synthesis

Benefits

Comp & perks
  • Own your results and make a tangible impact on the business
  • Develop a deep understanding of GTM working closely with leadership across sales & marketing
  • Work with driven, passionate people every day
  • Be a part of an ambitious, supportive team on a mission