Business Analyst

• Develop and maintain analytics frameworks to measure how engagement strategies impact member acquisition, retention, and lifetime value
• Collaborate directly with the Growth Product team to analyze member behavior, derive actionable insights, and recommend strategies to optimize engagement and retention
• Analyze member interactions throughout their lifecycle, identifying key touchpoints where engagement improvements can drive growth
• Design and analyze experiments (e.g., A/B testing) to assess the efficacy of engagement-focused initiatives and inform product roadmap decisions
• Ensure seamless integration of data from various systems to provide a unified and accurate view of member engagement metrics
• Generate forward-looking recommendations to unlock new growth opportunities and present findings to leadership and the Growth Product team
• Build intuitive dashboards and reports to track key engagement metrics and provide real-time insights to the Growth Product team

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