Whoop!

Senior Business Analyst, Growth

Whoop!

full-time

Posted on:

Origin:  • 🇺🇸 United States • Massachusetts

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Job Level

Senior

Tech Stack

PythonSQL

About the role

  • Develop and maintain analytics frameworks to measure how engagement strategies impact member acquisition, retention, and lifetime value
  • Collaborate directly with the Growth Product team to analyze member behavior, derive actionable insights, and recommend strategies to optimize engagement and retention
  • Analyze member interactions throughout their lifecycle, identifying key touchpoints where engagement improvements can drive growth
  • Design and analyze experiments (e.g., A/B testing) to assess the efficacy of engagement-focused initiatives and inform product roadmap decisions
  • Ensure seamless integration of data from various systems to provide a unified and accurate view of member engagement metrics
  • Generate forward-looking recommendations to unlock new growth opportunities and present findings to leadership and the Growth Product team
  • Build intuitive dashboards and reports to track key engagement metrics and provide real-time insights to the Growth Product team

Requirements

  • 5+ years of experience in a deeply analytical role, preferably within a growth or product-focused environment
  • Bachelor’s degree in Business, Statistics, Data Science, or a related field
  • Strong track record delivering value in an analytics organization - preferably in a direct-to-consumer or e-commerce environment
  • Creative approach to problem-solving and ability to distill complex data into clear, actionable insights
  • Self-starting, fast-moving, and collaborative approach to problem-solving
  • Strong technical and analytical skills; SQL skills required, Python experience a plus
  • Strong oral and written communication skills
  • Excellent attention to detail with the ability to handle multiple tasks efficiently
  • Proficiency with data visualization tools
  • Must be prepared to relocate if necessary to work out of the Boston, MA office
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