Whoop!

Chief Marketing Officer

• Own execution and performance of regional omni-channel commercial targets, translating strategic marketing and sales plans into outcomes that deliver both brand and business KPIs.
• Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.
• Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at local and national levels.
• Lead cross-functional collaboration with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.
• Build and maintain strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP within target communities.
• Own WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.
• Own analysis and reporting on campaign impact, community growth, and regional performance to inform future initiatives and improve effectiveness.
• Own regional media strategy and execution in partnership with global leads to ensure effective channel mix and budget allocation.
• Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.
• Support wholesale expansion and optimise channel performance in coordination with internal sales and trade marketing teams.
• Localise global brand campaigns and creative assets, ensuring cultural nuance, seasonality and alignment with ANZ market dynamics.
• Activate sports and talent marketing strategies within ANZ, identifying opportunities for regional relevance and performance impact.
• Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the ANZ market.

Marketing Director – ANZ

Operations

• Own day-to-day operational execution of visual merchandising initiatives across retail environments—including new store formats, pop-ups, fixture rollouts, and retailer installations
• Partner with the Head of Visual Merchandising, Creative, and Retail Experience Design to translate creative concepts into detailed production plans, timelines, and scalable execution roadmaps, including contributing to clear creative briefs for execution partners
• Ensure consistency in materials, finishes, and build quality across regions, maintaining premium brand standards while balancing cost and scalability
• Apply regional retail expertise to ensure global concepts are executed appropriately across markets
• Manage project timelines, budgets, fabrication partners, and vendor relationships to ensure high-quality delivery on time and within budget
• Coordinate domestic and international logistics, shipments, and installations to support seamless regional and global rollouts
• Own proactive and reactive maintenance of in-store fixtures within assigned regions, including assessment, repair coordination, replacement planning, and issue escalation processes
• Identify opportunities to improve production efficiency, streamline operational processes, and reduce costs while maintaining brand and material integrity

Marketing Director – ANZ

Visual Merchandising Operations Manager, EU/UK