Whisker

Marketing Operations

• Execute marketing campaigns across email, SMS, digital, and partner channels using marketing automation and CRM platforms.
• Build and manage lifecycle communications, including transactional and triggered messaging such as enrollment confirmations, shipping updates, delivery notifications, and activation reminders.
• Support campaign segmentation, audience targeting, scheduling, and launch coordination to ensure accurate delivery and consistent customer experiences.
• Conduct campaign QA to validate segmentation, links, creative assets, and tracking prior to launch.
• Work closely with channel owners across growth, lifecycle, content, and partner marketing to execute campaigns within marketing automation and CRM platforms.
• Support the ongoing administration and maintenance of the marketing technology stack, including CRM, marketing automation, and analytics tools.
• Build and maintain automation workflows, lists, tags, and campaign tracking structures.
• Maintain CRM hygiene including lists, tags, segmentation structures, and campaign tracking frameworks.
• Assist with platform integrations and system updates to ensure tools remain connected and operational.
• Document marketing operations processes and maintain internal resources for campaign execution and system workflows.
• Support the development and maintenance of marketing dashboards and reporting frameworks used by the marketing team and leadership.
• Ensure campaigns are properly tagged and tracked to enable accurate performance reporting.
• Pull and analyze campaign performance data across marketing channels.
• Help identify trends, insights, and optimization opportunities based on campaign results.
• Ensure campaign links and assets follow established tracking standards including UTM parameters and naming conventions.
• Support broader measurement initiatives, including partner segmentation, audience analysis, and campaign performance reporting.
• Support improvements to how marketing campaigns are planned, executed, and tracked across teams.
• Maintain documentation for campaign workflows, naming conventions, and marketing operations standards.
• Coordinate with cross-functional partners including Product, Partnerships, Operations, and Sales to support campaign launches and program execution.
• Contribute to operational improvements that increase marketing efficiency and scalability.

Marketing Operations Specialist