Director of Organic Growth

Whisker

Director of Organic Growth leading organic performance and marketing strategies for Whisker. Building compounding growth engines and collaborating with cross-functional teams to drive acquisition.

Posted 6/2/2026full-timeRemote • Missouri • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Designs, builds, and scales compounding growth loops that turn user behavior into new user acquisition
Identifies where product usage, content, and brand interactions naturally create distribution
Improves loop efficiency (conversion, share rate, velocity, amplification)
Expands loops beyond marketing into product and customer experience surfaces
Establishes organic as a measurable, accountable growth channel on par with paid
Defines KPIs (loop coefficient, organic conversion, compounding traffic, revenue contribution)
Builds attribution models across fragmented and multi-touch organic journeys
Creates a continuous experimentation system to drive optimization and scale
Owns how Whisker is discovered across search, social, PR, influencer, and AI-driven surfaces
Evolves SEO into a broader discovery system (including LLM / AI visibility, answer engines, and emerging platforms)
Ensures every surface contributes to loop creation, amplification, or conversion
Builds the automation and systems layer that powers organic growth at scale
Identifies manual workflows and replaces them with scalable, programmatic solutions
Develops or orchestrates tools, agents, and pipelines that accelerate: Content creation, Insight generation and Distribution and amplification
Partners with Engineering and Data to create new growth capabilities (e.g., real-time insight loops, automated content systems, adaptive messaging engines)
Identifies and operationalizes the most powerful customer insights, behaviors, and “fanaticism signals”
Turns these signals into repeatable growth mechanisms
Builds systems that continuously surface and act on emerging opportunities
Partners with Product to increase shareability, visibility, and organic reach by design
Embeds growth loops and organic thinking across Marketing, Product, and Customer Experience
Ensures major initiatives are designed with distribution and amplification in mind
Acts as the connective layer between brand, content, product, and performance
Will perform additional responsibilities when required

Requirements

What you’ll need

BA/BS in Marketing, Business, eCommerce, or related field
10+ years in growth, discovery, or performance-oriented marketing
Proven ability to drive measurable acquisition and revenue impact through organic channels
Strong systems thinking—you naturally design scalable solutions vs one-off tactics
Experience using AI, APIs, automation, or no-code/low-code tools to build marketing systems
Ability to connect brand, content, product, and growth into a unified engine
Comfort operating at both strategic and highly technical levels
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)

Benefits

Comp & perks

Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education Support
On-site gym with Peloton
Referral program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth loopsconversion optimizationattribution modelsSEOcontent creationautomationAI-driven solutionsdata analysisKPI definitionprogrammatic solutions

Soft Skills

systems thinkinginitiativeself-motivationmotivation of othersprofessionalismcollaborationadaptabilitycommunicationstrategic thinkingproblem-solving