Weedmaps

Data Analyst

• Shape how the business understands and acts on data insights
• Proactively identify opportunities and challenge assumptions with data
• Help migrate from Tableau to a new BI tool
• Create dashboards and reports for senior executives
• Mentor junior colleagues to improve analysis and visualization
• Build reusable tools for other analysts
• Partner with executives as their data strategist

Staff Data Analyst

Analytics Engineer

• Design fault-tolerant dbt models to synthesize data from multiple sources into mart tables
• Design and implement Sigma dashboards and Streamplit apps to provide clear insights into performance
• Automate regular reporting workflows to reduce manual effort and increase data consistency
• Create self-service tools that empower business teams to access insights independently
• Analyze experiment results to identify opportunities for improving ROI
• Develop and maintain data pipelines using SQL within modern data stack tools (Snowflake, DBT, Metaplane)
• Create and document data models that transform raw data into reliable, business-ready datasets with accompanying dictionaries and testing
• Implement data quality checks and testing frameworks to ensure the accuracy and reliability of analytics

Performance Marketing

• Recruit, manage, and develop a high-performing paid media team across performance and brand disciplines.
• Establish clear roles, operating rhythms, goals, and expectations to support scale and accountability.
• Coach team members on strategy, execution, measurement, and effective cross-functional collaboration.
• Foster a culture of rigor, experimentation, ownership, and continuous improvement.
• Define and lead Weedmaps’ paid media strategy across performance and brand channels.
• Build an integrated, full-funnel media approach that balances acquisition efficiency with sustained brand investment.
• Establish a clear point of view on channel mix, investment strategy, experimentation, and measurement frameworks.
• Oversee media planning and execution across channels including paid search, paid social, display, mobile app acquisition, video, audio, influencer, and offline channels.
• Own budget allocation, pacing, and optimization to maximize ROI while supporting long-term brand health.
• Drive a strong test-and-learn culture with clear hypotheses, structured experimentation, and insights that inform future investment decisions.
• Partner with Data, Marketing Operations, and Analytics to define and evolve paid media measurement frameworks.
• Ensure consistent, actionable reporting that supports executive decision-making and investment tradeoffs.
• Translate complex performance data into clear insights, recommendations, and strategic narratives.
• Work closely with Creative and Brand teams to improve asset strategy, channel fit, and creative testing frameworks.
• Partner with Finance on forecasting, budget management, and performance reviews.
• Collaborate with Engineering, Data, and Marketing Operations to ensure the tooling, infrastructure, and integrations needed to support paid media at scale.
• Align with Field Marketing and Events to integrate paid media into regional, experiential, and tentpole initiatives.
• Own relationships with media platforms, vendors, and agency partners, setting clear performance expectations and operating standards.
• Determine when to leverage in-house execution versus agency support to optimize effectiveness and efficiency.
• Partner with Lifecycle Marketing to ensure seamless coordination between paid and owned channels for a cohesive customer journey.

Director, Paid Media

Content Marketing Manager

• Recruit, manage, and develop a high-performing creative team across design, brand and content strategy, and production.
• Provide clear direction, feedback, mentorship, and growth opportunities for team members.
• Foster a culture of creativity, collaboration, accountability, and continuous improvement.
• Ensure the team operates efficiently with clear priorities, scalable processes, and high-quality output.
• Define and lead Weedmaps’ creative vision across brand, content, and marketing channels.
• Champion and evolve the brand’s visual identity, voice, and storytelling framework.
• Ensure creative excellence and consistency across all touchpoints, including paid media, owned channels, experiential, and editorial content.
• Own and define Weedmaps’ brand and content strategy, setting the vision for how the brand is positioned, expressed, and experienced across all channels.
• Establish the core brand narrative, messaging framework, and content pillars that guide marketing, product storytelling, and campaign development.
• Translate business objectives, audience insights, and cultural context into clear brand and content strategies that drive relevance, differentiation, and impact.
• Set creative and strategic direction for content across paid, owned, earned, and experiential channels, ensuring cohesion from top-of-funnel brand storytelling through performance and lifecycle content.
• Define standards and best practices for platform-specific content, balancing creative excellence with effectiveness and scalability.
• Partner with cross-functional leaders to ensure brand and content strategy are consistently applied across the organization.
• Oversee the design function across all marketing channels, ensuring strong craft, consistency, and scalability.
• Lead the in-house studio responsible for photo and video capture, editing, and production.
• Establish best practices for creative development, production workflows, and quality control.
• Build and scale an in-house creative agency model to support organizational needs.
• Define intake, briefing, prioritization, and workflow processes for cross-functional partners.
• Manage production timelines, budgets, and vendor relationships to ensure efficient and predictable delivery.
• Determine when to leverage internal resources versus external agencies, freelancers, or production partners.
• Partner closely with Paid Media to ensure creative is optimized for performance and experimentation.
• Support Field Marketing and Events with creative concepts and assets for experiential and regional activations.
• Collaborate with Lifecycle, Marketing Operations, and other stakeholders to align creative with broader marketing goals.
• Define creative success metrics in partnership with Marketing leadership.
• Use performance insights, testing results, and audience data to continuously refine creative approaches.
• Stay current on design, cultural, and content trends, including emerging creative technologies and AI-enabled tools.

Staff Data Analyst

Analytics Engineer

Director, Paid Media

Senior Director, Creative and Content