Associate Creative Director, Copy

Weedmaps

Associate Creative Director at Weedmaps leading creative developments and editorial storytelling. Developing messaging frameworks and collaborating across marketing initiatives.

Posted 6/22/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $136,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Lead development of campaign concepts, messaging systems, social narratives, creator storytelling, editorial framing, and lifecycle marketing copy.
Help define and evolve the Weedmaps voice across social, editorial, campaign, creator, and product experiences.
Develop culturally relevant creative ideas that resonate with modern audiences and platform behaviors.
Translate audience insights and business objectives into compelling narratives and creative platforms.
Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams to develop integrated campaign messaging.
Build repeatable storytelling systems and content frameworks that scale across channels.
Ensure messaging maintains consistency, clarity, brand alignment, and cultural relevance.
Support development of AI-assisted copy workflows, prompt systems, and messaging governance standards.
Contribute to strategic planning, creative briefs, and concept development initiatives.
Stay current on internet culture, creator ecosystems, audience behaviors, and emerging communication trends.
Provide creative leadership and mentorship to copywriters, freelancers, contributors, and creative partners.
Review and approve copy across campaigns, content, lifecycle marketing, and brand communications.
Establish standards for voice, tone, messaging quality, and creative excellence.
Help develop creative processes, workflows, and content governance systems.
Collaborate with Creative Leadership on staffing, resource allocation, and workload planning.
Foster a culture of strong conceptual thinking, collaboration, and continuous improvement.
Contribute to long-term creative strategy and organizational development efforts.

Requirements

What you’ll need

8+ years of experience in copywriting, creative strategy, editorial storytelling, or creative leadership roles.
Strong portfolio demonstrating campaign development, messaging systems, social storytelling, scripts, and conceptual thinking.
Experience creating content across social, editorial, integrated marketing, and digital channels.
Strong understanding of audience behavior, platform-native storytelling, and content strategy.
Proven ability to develop compelling creative concepts that drive both engagement and business outcomes.
Experience collaborating with cross-functional stakeholders and creative teams.

Benefits

Comp & perks

Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingcreative strategyeditorial storytellingcampaign developmentmessaging systemssocial storytellingcontent strategyconceptual thinkingAI-assisted copy workflowscontent governance systems

Soft Skills

creative leadershipmentorshipcollaborationstrategic planningconcept developmentstrong conceptual thinkingcontinuous improvementcommunicationresource allocationworkload planning