Market Manager

Weedmaps

Market Manager at Weedmaps focusing on growing the marketplace through regional marketing. Engaging with clients and managing marketing strategies within a multi-state region.

Posted 7/3/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorLead💰 $99,633 - $113,500 per yearWebsite

About the role

Key responsibilities & impact

Manage specific regional territories to achieve marketing goals & objectives.
Grow WM customer base by increasing full funnel customer acquisitions.
Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”.
Enhance client relationships through meaningful engagement and support activities.
Manage existing relationships and engage new potential customers.
Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations.
Executes programming within an allocated marketing budget.
Understands regional marketing plans and tailoring them to maximize field market spend.
Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.
Develops strategic partnerships with culturally relevant partners.
Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI).
Supports overall revenue and marketing team goals and programs.
Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds.
Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting.
Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback.
Effectively manage stakeholders to achieve regional market OKRs.
Ensures all stakeholders are trained and execute to company standards.
Drive a company owned vehicle for business events.

Requirements

What you’ll need

Bachelor’s degree in business, marketing, communication or other related field.
7 years experience in marketing or other related management role
Knowledgeable of cannabis marketing best practices
Professional, philanthropic, and/or community experience in the cannabis industry
Experience with marketing tools and software
Experience working in the technology industry
Ability to interact with people of all different levels and backgrounds in a team environment
Excellent organization and communication
Leadership, problem solving, and networking skills
Must have a valid driver's license with minimal points
Ability to travel up to 80%

Benefits

Comp & perks

Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing StrategyCampaign DevelopmentBudget ManagementROI EvaluationProject ManagementStakeholder ManagementCustomer AcquisitionEvent PlanningNegotiationLogistics Management

Soft Skills

LeadershipProblem SolvingNetworkingCommunicationOrganization

Certifications

Bachelor’s Degree in BusinessMarketingCommunication