Social & Brand Strategist

Weedmaps

Social & Brand Strategist shaping audience engagement strategy for Weedmaps. Collaborating on content and identifying cultural trends to develop creative campaigns and editorial programming.

Posted 6/18/2026full-timeIrvine • California • 🇺🇸 United StatesSeniorLead💰 $130,000 - $151,125 per yearWebsite

About the role

Key responsibilities & impact

Monitor platform trends, creator ecosystems, internet culture, and audience behaviors.
Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming.
Translate audience insight into actionable strategic recommendations.
Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity.
Partner with Creative Leadership to evolve strategic insights into campaign platforms.
Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming.
Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem.
Analyze audience engagement and content performance.
Identify repeatable content frameworks and scalable creative systems.
Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.

Requirements

What you’ll need

7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing.
Experience developing platform-native content strategies.
Strong understanding of creator ecosystems, internet culture, and audience behavior.
Experience developing audience-driven creative briefs and campaigns.

Benefits

Comp & perks

Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategysocial strategycreative strategyeditorial strategybrand marketingaudience engagement analysiscampaign developmentcreative brief developmentplatform-native content strategiescontent performance analysis

Soft Skills

strategic thinkingcollaborationcommunicationinsight translationcreativityaudience insightcultural awarenessteam partnershiporganizational skillsadaptability