Social & Brand Strategist

Weedmaps

Social & Brand Strategist shaping audience engagement strategy and cultural content for Weedmaps. Monitoring trends and collaborating across teams to develop strategic insights and creative campaigns.

Posted 6/18/2026full-timeRemote • California • 🇺🇸 United StatesSeniorLead💰 $115,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Monitor platform trends, creator ecosystems, internet culture, and audience behaviors.
Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming.
Translate audience insight into actionable strategic recommendations.
Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity.
Partner with Creative Leadership to evolve strategic insights into campaign platforms.
Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming.
Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem.
Analyze audience engagement and content performance.
Identify repeatable content frameworks and scalable creative systems.
Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.

Requirements

What you’ll need

7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing.
Experience developing platform-native content strategies.
Strong understanding of creator ecosystems, internet culture, and audience behavior.
Experience developing audience-driven creative briefs and campaigns.

Benefits

Comp & perks

Physical Health (Medical, Dental & Vision)
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategycreative strategysocial strategyeditorial strategybrand marketingaudience engagement analysiscampaign developmentstrategic recommendationscontent performance analysisplatform-native content strategies

Soft Skills

collaborationstrategic thinkingcreativitycommunicationinsight translationaudience understandingtrend monitoringcultural opportunity identificationteam partnershipcontent framework identification